With the development of market economy, tea packaging and decoration have become the most convenient and cheap advertising media. In order to better display its effects, four characteristics must be highlighted when designing tea packaging and decoration:
Culture and modern tea packaging and decoration has become an important part of tea culture, often with a very strong national color, or as a product of origin culture, with a view to resonate with the culture of the local market. For example, the “China Famous Tea Paint Box†won the “Zhongnanxing†packaging and decoration award, using the classical Chinese container style and the name of the product written in the librarian. The style is simple and elegant, fully demonstrating the long history of tea production in China. The small packaged pearl tea sold to Arab countries uses dark green and yellow texts to make these desert countries see water as a hope, and as a gift to each other.
Emotional humanity is the second feature of China's tea packaging and decoration from ancient times to modern times. Pu’er’s Tea reflects the dragon and phoenix cakes printed on the Song and Song dynasty in the Song dynasty. It also reflects people’s dedication to modern pressure and blessings, Lu, Shou and Xi embossing, and the symbolic “long and pleasing†pattern of ceramic tea packaging. The emotions and pursuits.
With a sense of empathy in mind, meaning is outside the tone, subtle, delusional, reflecting the beauty of a connotation. The author's Yingshan County is located at the foot of the main peak of the Tiantangzhai Village on the south of the Dabie Mountains. It is surrounded by clouds and fog all year round and is the home of Chinese green tea. The “Paradise Cloud Tea†produced by the tea shows the mountains and rivers surrounded by greenery and clouds. It shows the mountain's good tea and the good mountain and good water. Whether it is the bag packaging, paper packaging or listening packaging of “Heaven Cloud†tea, it is easy for consumers to identify, and the overall design is easy to remember and evocative.
The most typical of the artistic conception is the “China Famous Tea†packaging that won the second national packaging design award. The large box is decorated with the middle banner "Ching Ming Shang He Tu" and its four small boxes are painted with light-brown lines on the bottom of the yellow, and the group is put together into a long scroll of "Qing Ming Shang He Tu". There are four seal seals on the top, indicating Guangdong black tea, pu'er tea, oolong tea, and jasmine tea. The design is simple and dignified. Through folk customs, it shows that the product has a long history, and it also creates a kind of tea that is enjoyed like a famous painting. artistic conception. (From - China Packaging News)