[Spectacle frame hot spot] In recent days, the anti-trust actions of the optical industry have been in full swing. Actually, for the profit or loss of the optical industry, there have been two completely opposite views. One thinks that it is a profit-making industry, and one thinks only from the frame. Considering the value of the lens itself and ignoring the added value of its products, it is determined that the profits are unscientific.
Glasses is not a general commodity. In the process of customer purchase, distributors also need to perform services such as optometry, processing, and adjustment for customers. This also makes sales of glasses more inclined to personalized services. In this service, the basic framework is eliminated. In addition to the cost of the lens, the labor costs, storefront rents, optometry equipment funds, processing expenses, and other hidden expenses invested by the optical shop will eventually be reflected in the charges. Now many optical shops use free optometry and processing as attractive gimmicks to attract customers. Consumers simply compare the price of the frame and the lens ex-factory price with the price of the glasses that are finally available. This can create a feeling of being deceived.
Some experts have analyzed that the reason why the glasses industry suffers from profiteering and non-profiteering is that glasses themselves are operated as semi-finished products. After passing through manufacturers, they must be processed by retailers for secondary processing before they can be sold, which makes the information transparent. The reduction has resulted in asymmetries in information between buyers and sellers. This has also led to outsiders misunderstanding that the profits are large.
As the foreign brand glasses favored by consumers in the glasses industry, there is a constant news that its profits are so high that foreign brands are more likely to form price monopoly than local glasses.
The reason, Professor Ye Ming, deputy director of the graduate student of the Southwest University of Political Science and Law, said in an interview with a “Corporate†reporter that there are three points in the implementation of the monopolistic advantage of the foreign brands: First, the foreign brand optical traders do have a certain reputation in the market. The relatively strong attraction is relatively high in quality compared to domestic brands. Second, they have a relatively large share in the market, which also to a certain extent makes them have a certain degree of control over the market. Forces, which also support their price monopolistic behavior; Thirdly, industry associations play a role in them. Although industry associations are not truly official institutions, they focus on many opticians in the industry. The internal optician has certain management powers, and using this power may coordinate the optician's internal optician to implement price monopoly.
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