Labeled detergent products are sold directly to the counter, most of which have no other outer packaging, so the label has become its most important expression. There are three main forms of traditional label packaging: heat shrink label packaging, self-adhesive label packaging, and direct screen printing label packaging. More than 90% of personal hygiene cleaners are packaged in self-adhesive labels and are beautifully colored to perfectly reflect delicate patterns and fine text. The rest is heat-shrinkable label packaging and screen printing label packaging, the former is easy to break, and not enough fine; the latter overall effect is good, texture and text texture, but the color is dark.
Almost 80% of developed countries in foreign countries are printing self-adhesive labels. In China, sticker printing has developed rapidly in recent years, but the overall scale is still relatively small. Flexographic printing can expect great development space in this industry. Flexibility, versatility and creativity are the main directions for label printing.
With direct screen-printed labels, if the color exceeds 4 colors, the cost is the most expensive of the 3 conventional label packaging methods. However, with the rapid development of China's packaging industry and the increasing consumer demand for product packaging, the proportion of screen printing applications will continue to increase.
Packaging shopping design consumers have different shopping psychology due to differences in age, gender, occupation, culture, and economic level. For example, mature consumers, working-class workers, housewives, and economic earners are mostly pragmatic; young people, intellectuals, and better-off are mostly fashion-oriented; white-collar workers and extroverts are more likely to find the public. Therefore, different packaging design strategies should be determined based on differences in product positioning and consumer groups.
Such product packaging mainly from the following three aspects with marketing strategies: First, series packaging. Detergents, especially shampoos, are often made up of a variety of products with different functions. The pattern is exactly the same, and different functions are marked by different colors. For example, the rejoice of the “black hair of Shouwu†is black and gives the impression of dark and shiny hair. “Nourishing and dandruff†is green and gives a fresh visual effect. The second is combined packaging. That is, the related products are sold together in one big bag. Shampoos and hand sanitizers, or shower gels and facial cleansers, are packed in a transparent, small, portable plastic bag, which is slightly cheaper than a single product. Third, disposable packaging. This kind of package is mostly used for shampoo. It is usually in the form of long strips connected by many small plastic bags. There is an interface between the bag and the bag, which is easy to tear. The plastic bag contains about 10 grams of washing emulsion. This kind of package is easy to use and low in price. It is particularly suitable for traveling while traveling; and because the market is no longer reused after consumption, the prospects are more optimistic.
One of the reasons that imported brands such as “Rejoiceâ€, “Haifei Silk†and “Rexus†are consistently ranked among the top in sales charts is the sophisticated packaging design. The establishment of a simulation shelf, the inspection of the aesthetic level of packaging is a common collection of Procter & Gamble, it is worthy of reference for domestic enterprises.
Soap products Soap products have a variety of packaging forms and packaging materials: some are colored opaque carton packs, some are packaged in transparent film that is heat-formed according to the product's shape, and translucent paper bags with matt effect are also available. Packaging; Some soaps are placed in soap boxes and can be reused. In terms of market diversion, urban consumption tends to be middle-to-high grade soaps, while rural areas are dominated by medium to low-grade soaps. Obviously, the former is more exquisite than the latter.
Although there are still some markets for soap products, on the one hand, due to the continuous launch of new detergents, it will gradually be replaced; on the other hand, because such products are aimed at the low-end market, profits are not high, and manufacturers’ production activity is frustrated. Willing to make more, it will be even more difficult to innovate. Therefore, it is expected that the soap market outlook is not optimistic.
Personal hygiene cleaning supplies industry is in the ascendant. In the fierce market competition, packaging plays a key role in impacting the vision in all aspects of product promotion, promotion and sales. At present, the failure to produce new product packaging is a top issue that plagues laundry companies. The appearance design of products on the market is basically the same. Most of them are made of opaque packaging materials and have no special features. Manufacturers may wish to proceed from the use of the product and design the external packaging of the liquid washing product to be closer to the consumer's daily life habits, so as to make it more humane.
Almost 80% of developed countries in foreign countries are printing self-adhesive labels. In China, sticker printing has developed rapidly in recent years, but the overall scale is still relatively small. Flexographic printing can expect great development space in this industry. Flexibility, versatility and creativity are the main directions for label printing.
With direct screen-printed labels, if the color exceeds 4 colors, the cost is the most expensive of the 3 conventional label packaging methods. However, with the rapid development of China's packaging industry and the increasing consumer demand for product packaging, the proportion of screen printing applications will continue to increase.
Packaging shopping design consumers have different shopping psychology due to differences in age, gender, occupation, culture, and economic level. For example, mature consumers, working-class workers, housewives, and economic earners are mostly pragmatic; young people, intellectuals, and better-off are mostly fashion-oriented; white-collar workers and extroverts are more likely to find the public. Therefore, different packaging design strategies should be determined based on differences in product positioning and consumer groups.
Such product packaging mainly from the following three aspects with marketing strategies: First, series packaging. Detergents, especially shampoos, are often made up of a variety of products with different functions. The pattern is exactly the same, and different functions are marked by different colors. For example, the rejoice of the “black hair of Shouwu†is black and gives the impression of dark and shiny hair. “Nourishing and dandruff†is green and gives a fresh visual effect. The second is combined packaging. That is, the related products are sold together in one big bag. Shampoos and hand sanitizers, or shower gels and facial cleansers, are packed in a transparent, small, portable plastic bag, which is slightly cheaper than a single product. Third, disposable packaging. This kind of package is mostly used for shampoo. It is usually in the form of long strips connected by many small plastic bags. There is an interface between the bag and the bag, which is easy to tear. The plastic bag contains about 10 grams of washing emulsion. This kind of package is easy to use and low in price. It is particularly suitable for traveling while traveling; and because the market is no longer reused after consumption, the prospects are more optimistic.
One of the reasons that imported brands such as “Rejoiceâ€, “Haifei Silk†and “Rexus†are consistently ranked among the top in sales charts is the sophisticated packaging design. The establishment of a simulation shelf, the inspection of the aesthetic level of packaging is a common collection of Procter & Gamble, it is worthy of reference for domestic enterprises.
Soap products Soap products have a variety of packaging forms and packaging materials: some are colored opaque carton packs, some are packaged in transparent film that is heat-formed according to the product's shape, and translucent paper bags with matt effect are also available. Packaging; Some soaps are placed in soap boxes and can be reused. In terms of market diversion, urban consumption tends to be middle-to-high grade soaps, while rural areas are dominated by medium to low-grade soaps. Obviously, the former is more exquisite than the latter.
Although there are still some markets for soap products, on the one hand, due to the continuous launch of new detergents, it will gradually be replaced; on the other hand, because such products are aimed at the low-end market, profits are not high, and manufacturers’ production activity is frustrated. Willing to make more, it will be even more difficult to innovate. Therefore, it is expected that the soap market outlook is not optimistic.
Personal hygiene cleaning supplies industry is in the ascendant. In the fierce market competition, packaging plays a key role in impacting the vision in all aspects of product promotion, promotion and sales. At present, the failure to produce new product packaging is a top issue that plagues laundry companies. The appearance design of products on the market is basically the same. Most of them are made of opaque packaging materials and have no special features. Manufacturers may wish to proceed from the use of the product and design the external packaging of the liquid washing product to be closer to the consumer's daily life habits, so as to make it more humane.
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Eugeng International Trade Co., Ltd. , http://www.shcosmeticpackaging.com