China has produced four major inventions: printing, compasses, gunpowder, and papermaking. These four inventions are an important symbol of China becoming an ancient country with world civilization. Two of the four inventions are related to packaging, so the packaging culture must be started from China. Although modern packaging is colorful and there are a variety of packaging materials, paper packaging is still modern. The mainstream of packaging. The Mid-Autumn Festival is a traditional festival of the Chinese nation. As an important part of the moon cake culture, the moon cake packaging culture begins with carton packaging. The development of Chinese moon cake packaging is roughly divided into the following stages.
The stage of seeking food and clothing: After the founding of the People's Republic of China and the end of the Cultural Revolution, continuous political struggles made the moon cake industry virtually unpackaged. At that time, people’s hunger was a benefit and a blessing, and there was no demand for moon cake packaging. Because of the shyness in the bag, it is very common to buy a few pieces of mooncakes for family members to share. In rural areas, mooncakes are made almost entirely by themselves, and there is no packaging at all. In urban and rural areas, a combination of butter paper and a piece of red paper and paper rope is used. The best packaging.
In the period of food and clothing, reform and opening up brought a spring breeze to the moon cake industry. As Hong Kong and Taiwan food industry entered China, they injected vitality into the mooncake cake industry in the mainland, and the trendy moon cakes and moon cake packaging were carried out simultaneously. Moon cake packaging began to develop toward gifts. Consumers have always paid attention to the quality of moon cakes and their emphasis on quality and packaging. This has led to the diversification of moon cake packaging. In addition to the shape of the square, there are round, oval, polygonal and so on. In the past, traditional materials such as paper boxes and tin boxes, plastic boxes have also been widely adopted, and selections have been extended to flowers, myths, landscapes, etc., from the bright and clear moon.
In the quasi-community era: In the mid-1990s, the quasi-communicating age for living standards arrived ahead of schedule, and the moon cake packaging became more and more refined, high-grade, and tasteful. At the same time, in order to obtain the favor of consumers, moon cake packaging was very careful. Versatility, appreciation, and occasionality are the scenes of blossoming and blooming flowers. Packaging has become an important means for well-known enterprises to attract consumers. The market has made a lot of moon cake baskets, and moon cakes have been eaten, and packaging has practicality. The well-to-do period: life is affluent, consumption also pays attention to the brand, some food companies have begun to highlight the brand image. Big hotels, restaurants, and cake companies have a corporate image that uses moon cakes to promote themselves in the status of food brands such as Guangzhou Restaurant, Quxiang Garden, and Huamei. Moon cake packaging image application registration, use legal means to protect the brand. Professional, systematic and knowledgeable packaging has formed a scale.
Rich era: New Beijing and the new Olympics are welcoming us in the new century, which focuses on green environmental protection. From a well-off society to a prosperous one, moon cake packaging is bound to become green. Returning to nature, pursuing health, and maintaining the environment are not only requirements for the quality of moon cakes, but also an inevitable requirement for packaging. With exquisite paper packaging as the mainstream, the development of bamboo, rattan, and wooden gift boxes will be brought to the festive life. Come more fun. With the development and utilization of environmental protection materials, the breakthrough in vacuum bag boost technology, the combination of traditional culture and trendy culture, and the moon-based moon cake packaging will add a brighter and more charming style to Chinese food culture.
The stage of seeking food and clothing: After the founding of the People's Republic of China and the end of the Cultural Revolution, continuous political struggles made the moon cake industry virtually unpackaged. At that time, people’s hunger was a benefit and a blessing, and there was no demand for moon cake packaging. Because of the shyness in the bag, it is very common to buy a few pieces of mooncakes for family members to share. In rural areas, mooncakes are made almost entirely by themselves, and there is no packaging at all. In urban and rural areas, a combination of butter paper and a piece of red paper and paper rope is used. The best packaging.
In the period of food and clothing, reform and opening up brought a spring breeze to the moon cake industry. As Hong Kong and Taiwan food industry entered China, they injected vitality into the mooncake cake industry in the mainland, and the trendy moon cakes and moon cake packaging were carried out simultaneously. Moon cake packaging began to develop toward gifts. Consumers have always paid attention to the quality of moon cakes and their emphasis on quality and packaging. This has led to the diversification of moon cake packaging. In addition to the shape of the square, there are round, oval, polygonal and so on. In the past, traditional materials such as paper boxes and tin boxes, plastic boxes have also been widely adopted, and selections have been extended to flowers, myths, landscapes, etc., from the bright and clear moon.
In the quasi-community era: In the mid-1990s, the quasi-communicating age for living standards arrived ahead of schedule, and the moon cake packaging became more and more refined, high-grade, and tasteful. At the same time, in order to obtain the favor of consumers, moon cake packaging was very careful. Versatility, appreciation, and occasionality are the scenes of blossoming and blooming flowers. Packaging has become an important means for well-known enterprises to attract consumers. The market has made a lot of moon cake baskets, and moon cakes have been eaten, and packaging has practicality. The well-to-do period: life is affluent, consumption also pays attention to the brand, some food companies have begun to highlight the brand image. Big hotels, restaurants, and cake companies have a corporate image that uses moon cakes to promote themselves in the status of food brands such as Guangzhou Restaurant, Quxiang Garden, and Huamei. Moon cake packaging image application registration, use legal means to protect the brand. Professional, systematic and knowledgeable packaging has formed a scale.
Rich era: New Beijing and the new Olympics are welcoming us in the new century, which focuses on green environmental protection. From a well-off society to a prosperous one, moon cake packaging is bound to become green. Returning to nature, pursuing health, and maintaining the environment are not only requirements for the quality of moon cakes, but also an inevitable requirement for packaging. With exquisite paper packaging as the mainstream, the development of bamboo, rattan, and wooden gift boxes will be brought to the festive life. Come more fun. With the development and utilization of environmental protection materials, the breakthrough in vacuum bag boost technology, the combination of traditional culture and trendy culture, and the moon-based moon cake packaging will add a brighter and more charming style to Chinese food culture.