Mainland China, so. The fate of domestic cosmetics and the fate of Chinese culture is a grasshopper on a rope. How prosperous Chinese culture is, and how much domestic cosmetics are prosperous.
China's cosmetics brand prospects and crisis coexist
Most of China's cosmetics market has been squeezed out by foreign brands, and the world's cosmetics have a broad front (money). The situation is very worrying. According to a previous year's data, foreign brands accounted for about 60% of China's total cosmetics sales, while sales accounted for about 90%. Leading shopping malls and major hypermarkets in the primary market almost became killing by foreign brands. position.
But difficulties and opportunities coexist. Domestic cosmetics need to go a long way, although the prospects for the Chinese cosmetics industry are very worrying. In 2006, the tariff on imported cosmetics will drop to 10%. For domestic cosmetics companies, it is a good thing to establish a local cosmetics brand through fierce competition and scientific regulation to make it more vital.
The fate of Chinese cosmetics
The best location on the first floor, from the layout of a department store, can clearly see a department store in the important business district of downtown. The golden position of the inch of gold is to be reserved for cosmetics because cosmetics can bring benefits to the business, and its profits are the first in the daily necessities. From the daily consumption habits, daily necessities such as toothpaste, cigarettes, wine, etc., which are consumed daily, are the most expensive and the most expensive.
As long as it is the national license to produce and sell cosmetics, there seems to be no difference in China's land. The technological content of cosmetics is not so reassuring. The beauty is mainly based on natural conditions, the material conditions of the day after tomorrow, the good life rules, the moist climate, and the superior living conditions. Naturally, there will be good skin and color. Looking at Chinese women, rural women and rural women can be distinguished at a glance. Therefore, it is not a problem of cosmetics, mainly the problem of labor content. It is definitely not as good as sitting in the office to raise skin. Looking at the south and north of China, the color of women in the second generation of Suzhou and Hangzhou is more delicate than the woman in the north. This is a climate problem. Think of the sandstorm in Beijing, not to mention the delicate face, it is the cow face, then A blow is also finished and it is often the same throughout the year.
Just to make it clear, I said so much. Beauty cannot rely entirely on cosmetics, but on a natural and dependable work and living environment, relying on a regular and superior life.
The impact of Western culture on Eastern culture cannot be ignored from the point of view of mechanical manufacturing. Clothing, department stores, movies, television, etc., and even literature, everyone is open to the West. Under such a cultural background, the survival of domestic cosmetics companies is a real problem that cannot be ignored. The market share is almost nowhere to be squeezed by foreign brands. It sounds a bit scary. Why can't domestic cosmetics touch the hearts of local women? Perhaps this is a complicated and unacceptable fact.
How should domestic skin care brands respond? Some experts have suggested that the "three-point, one-line brand road" brand growth field should face such a complicated competitive environment. Choose a blank point; choose the divergence point in the strategy of market operation; choose the matching point in the support of enterprise resources. Therefore, the three points belong to the "brand" front line, and finally build a long-term brand competitive advantage.
There are many people who have won China anyway. There is one called “Dabao†positioned on the cream. Everyone wipes it up. When it’s a normal skin care product, it’s not enough, but it’s very effective, if this brand can be managed in the future. In the system, if there is a breakthrough in the concept of the distribution of wealth, it may become a cultural heritage that can be left to future generations. The same is true of the little nurse.
When talking with a Korean cosmetics company about his advertising creation and promotion in China, recently. After talking about some market topics, I started talking about Korean culture, talking about Chinese culture, and talking about European culture. In the end, he asked me to help him predict that Korean culture is how long the so-called Korean Wave can flourish on the mainland. Know what he wants to ask, because he pinned the fate of his cosmetics in mainland China on the development of Korean culture in mainland China. That is to say, how long Korean culture has flourished, and how long Korean cosmetics have prospered.
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This article originated from China Washing Cosmetics Network, specializing in creating the most authoritative cosmetics investment platform.
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