At the end of the year, buying furniture and moving new homes has become the hottest year-end consumer topic. After the ups and downs of a high-end furniture seller in the “Free Trade Zone One-Day Tour†in July this year, imported furniture was carefully labeled by consumers as “authentic and difficult to distinguishâ€.
As the origin of high-end furniture in the world, imported furniture from Italy and other countries is not only the trend vane of luxury furniture, but also favored by high-end consumers because of its quality and higher environmental standards. Recently, the reporter went deep into the investigation of Lecong, one of the largest furniture wholesale distribution centers in the country, hoping to provide consumers with some opinions on purchasing imported furniture.
Five steps
As one of the largest commercial and trade capitals in the country, Lecong currently has an authorized sales network of more than 30 top luxury furniture brands worldwide. Recently, the reporter visited Foshan authorized brands of Fendi, Giorgetti, Lamborghini and other brands. From their product sales model, they learned about the various links and some precautions for purchasing imported furniture.
1. Choose a brand that you are familiar with
The reporter visited and found that if you walk into a furniture store, you will have a shopping guide to tell you how to use imported raw materials and how to introduce them from France and Italy. In fact, the “one-day tour of the bonded area†in July told us that the salesperson’s rhetoric is actually the result of training and does not represent the truth of the product. In the purchase of imported furniture, you must choose the brand you are familiar with.
It is worth mentioning that even in Italy, which is synonymous with the world's top furniture, its furniture also has high, medium and low-end furniture. If you buy the imported Italian low-end furniture, the quality may not be guaranteed. Because these low-end brands are far more profitable than the well-known top brands, it is also the main product of the business.
2. Choose an authorized dealer to buy
The purchase of imported furniture is a large consumption. In the current market where the furniture market is more chaotic, if you can't distinguish the quality of the product through the texture, it is especially important to choose the authorized dealership of the brand. Currently, the world's top brands are very cautious about the authorization of dealerships.
In the interview, the reporter also found that in Lecong's sales of many of the world's top brands, such as Fendi Fendi, Giorgetti, Lamborghini, etc., the visit needs to make an appointment in advance, the photo of the publicity needs multiple approval. Under the premise that the furniture market is in a mess, choosing to sell authorized dealers is a very good way to avoid risks. In addition, these top brand authorized sellers currently selling in Foshan generally provide home delivery services. At present, almost all the world's well-known brands can find their authorized distribution outlets on their official website. If the location you purchased is not authorized, it is not recommended to buy.
3. Query the certificate of origin
For consumers who wish to purchase original imported furniture, it is a necessary process to check the certificate of origin. In the global factory era, many products are likely to be produced off-site. A product that does not provide a certificate of origin is likely to be a generic product or a domestically processed product. Need to be reminded that although many customers want to see the customs declaration, in fact, because the customs declaration involves trade secrets, the business is generally not available to consumers to view.
4. Login to the brand website
The top furniture brands will publish their product styles on the website. In order to avoid being imitated, they are generally not open to the public. However, authorized sellers can log in to the website through the authorization code to understand the product style. Consumers can also ask the seller to log in to the website to inquire. The product.
5. Pay attention to product details
Top furniture brands generally give the product a number, LOGO, etc., and even some products will have the designer's signature, for example, the hardware assembly is generally printed with foreign brands. At the same time, the top imported furniture brands will pay considerable attention to details, such as the corners of the hardware, etc., will not leave flaws.
Because the technical standards are low, the process can not meet the requirements, the joints of the furniture are prone to high and low unevenness, and the paint surface is not smooth. Consumers should feel the quality of the products through subtleties.
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