With the popularity of WeChat, regarding the development of WeChat, a "thinking style" has been formed in the industry: anything related to WeChat will always trigger a "spray" in the industry. Recently, due to the rumors of Tencent’s shareholding in the public comment, WeChat has also begun to accelerate the pace of commercialization, and both online and offline. Online, fully open WeChat payment interface; offline, open WeChat POS machine business.
The "inside" behind the WeChat POS machine
For the field of mobile payment, WeChat's "combination boxing" is bound to cause a "commotion". Among them, as a "closed loop" from offline to online, the impact of offline POS business is particularly important. Since the news of WeChat involved in the offline pos machine business, the industry has been in high concern. Some of the acute industry insiders have long been unable to withstand, and have begun to explore the "inside" behind them from various channels.
Therefore, there are many versions of the industry's statement about the WeChat POS machine business, which is confusing. Before I figured out this matter, the author was also in the fog of the clouds, and could not tell the truth about the matter. Until last weekend, a colleague of the author, who is also a long-time mixed Internet circle veteran, got an opportunity to "dig" the truth of the WeChat POS machine business. At this point, the author of the POS machine business under the WeChat line finally figured out.
The first thing that can be affirmed is that the fact that WeChat is involved in the offline POS business is a real thing. Therefore, there is no need for any suspicion about the authenticity of this matter. Secondly, WeChat POS machine business is not a project of WeChat, but a project initiated by Tencent's Gao Peng micro-business. In the end, in fact, WeChat POS machine “Family†is not a high-end micro-business of Tencent, but a company called “micro-passportâ€.
According to the author's understanding, WeChat POS machine business is a joint project between Tencent's Gaopeng and micro-passports. Use the official words to describe the relationship between the two, that is, the two sides have reached a strategic cooperation. The form of cooperation provides the interface and technology for WeChat payment in the aspect of Tencent Gaopeng, while the micro-passport provides hardware and offline POS technology.
Currently on WeChat, there is already a service number for "Micro POS". The certification information is displayed as "The account service is provided by Tencent's Gaopeng." In addition, in the function introduction page, the person who is careful will also find that there is a "micro-passport" LO in the picture of the micro POS machine; . These are enough to confirm the points described by the author above.
Who is the "micro-passport"?
Mention "micro-passports", people who are unfamiliar with the Internet should not know much about this company. The following team about "micro-passport", the author will take a little time to describe, it is to give readers a general knowledge. In fact, when talking about the "micro-passport" team, the author still knows something. Because I had an exclusive interview with Li Yan, the founder of this company, I talked about life and ideals.
"Micro Passport", the name of "Beijing Weizhi Panorama Information Technology Co., Ltd.", is an electronic voucher service provider that provides identity recognition, voucher verification and authentication for e-commerce, mobile payments and various mobile application service providers. Data collection and other services.
As the company has been committed to third-party mobile payment services, it has certain advantages in technology. At present, the company's platform supports a variety of near-field communication technologies such as NFC, BLE and ultrasonic communication, and provides electronic voucher issuance and verification services with financial level security encryption mechanism for O2O e-commerce, mobile electronic payment and other mobile applications. . The WeChat POS machine business with Gao Peng.com is also based on the company's mobile identity technology.
In fact, the appearance of the micro POS machine is not much different from the traditional UnionPay POS machine, but the core micro POS machine and the UnionPay POS machine are completely two systems. Its operation is extremely simple, and to a certain extent it can be understood that the POS machine replaces the tablet and the mobile phone. After the merchant installs the micro POS machine, it only needs to input the consumer's consumption amount. Pressing the Enter button will bring out a QR code. At this time, the consumer only needs to use the WeChat sweep function to scan the code to complete the payment. .
At present, the WeChat POS machine has been available, and has started negotiations with the major merchants offline. As for the impact of WeChat's involvement in offline POS business on the industry, I will not say much in this article.
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