Unmanned retail on the tuyere welcomes a heavyweight player.
On September 5th, Alibaba's local life service platform word of mouth announced that there is no cash register technology on the emerging convenience store brand in Shanghai. To put it simply, the scanner that moves the cashier in the convenience store is moved to the mobile phone of each Alipay user. Consumers simply open the Alipay and scan the barcode of the item they want to buy, and they can self-submit the order to complete the payment. Simply leave the order details to the store staff when you leave.
Compared to AmazonGo, which invests millions of dollars, or the Bingo box, which is closer to the magnified vending machine, the technology that cuts into the unmanned retail outlet is lighter and the cost of landing is even lower. Merchants can quickly complete upgrades without adding any hardware or any additional modifications to the store.
Huang Zhijun, head of the word-of-mouth self-checkout project, said that the current unmanned retail concept is almost focused on how to subvert the old stores and recreate new stores. The word of mouth is focused on the stock market - the transformation of domestic supermarkets and convenience stores. “Unmanned retail is still the future, but the era of retail digitalization has already begun. While we are paying attention to cutting-edge technology, we should also note that 70% of retail and catering stores in China do not have complete information systems, and even no basic cash register. Software. They have reason to upgrade with this era."
Save the queue checkout process, employees can better serve customers to shop
There are three fresh stores in the first batch of on-line word-of-mouth unmanned cashier technology, namely Shanghai Jinling East Road, Jinhui South Road and Xianxia Road.
The reporter saw that the shopping process is similar to online shopping: choose the desired product - open the Alipay word-of-mouth self-checkout function, scan the product barcode - join the electronic shopping cart, submit the order to complete the payment - show the order details, leave the store. Almost no user education, even middle-aged customers can do it themselves.
Gu Xian, general manager of 24 Fresh, believes that the most obvious benefit brought by word-of-mouth cash-free technology is that it saves time for consumers to check-out, so that convenience store employees can spend more time on auxiliary service customers. According to its observations, the increase in the use rate of self-checkout is almost proportional to the increase in the operational efficiency of the store. When more than 40% of the sales are from the mobile phone buffet every day, the store can save half of the cashier's labor.
Gu Xing said smart retailers should learn to use digital technology to help employees do better jobs than to eliminate their jobs. Because in the end, consumers come to the physical store is to get different information and services than online shopping. Word of mouth unoccupied cashier technology is currently very good for us, so that we can better serve our customers.
Complete retrofit in seven days without adding hardware
In fact, the concept of self-checkout is not new. According to statistics, as early as 2009, about 100,000 self-checkout machines were put into use worldwide. Just the self-checkout machine is expensive and the cash register is slow, which can't solve the problem of queuing and cashier anti-theft. In addition, the initial need for a large number of user education costs also hindered the popularity of self-checkout machines. In just seven or eight years, the self-checkout machine went from strong to bad, and now nobody cares.
This is also the reason why many fast-moving practitioners sing the unsold retail, thinking that the "pain point" of the unmanned supermarket is not in the user, but the reason for the cost of the business. The word-of-mouth unmanned cash register technology has obvious advantages in terms of cost factors.
Compared with self-checkout machines, smart shopping carts, handheld scanners and other solutions, the word-of-mouth unmanned cash register technology is a light mode that directly “kills†the cash register, without the rigid requirements of hardware devices. At the front end of the store, the word-of-mouth unmanned cash register technology does not need to make too many modifications to the store. It only needs a supermarket convenience store to give a special cashier passage or arrange a clerk to take a random inspection. The change is mainly in the back-end system of the merchant, but that is not a high-tech technology, the core step is just data access, in order to synchronize price and promotional information in real time.
According to Huang Zhijun, the word-of-mouth platform completed the data docking of a chain of convenience stores (about 3,000 sku), which took only 7 days. At present, the unclaimed cash register technology is open to retailers free of charge. In other words, as long as it is a complete retail store of the cash register system, zero-cost unmanned cashier transformation can be completed within 7 days.
No one is just a representation of two-way interactive data that is the core of the image
Word of mouth is a local life service platform jointly established by Alibaba Group and Ant Financial Group in June 2015. The core model is to establish a consumer-centric marketing service link, service and empowerment business.
In the application of unoccupied cash register technology, word of mouth also has the consideration of marketing links. Huang Zhijun said that the entrance to the word-of-mouth self-checkout function is on the word-of-mouth code. After the customer scans the word-of-mouth code into the merchant's word-of-mouth store, the self-checkout function can be enabled. This setting can help the store to put forward the marketing promotion activities, so that customers can clearly understand the products and events held by the store at the moment of scanning the code, and strengthen the consumption guidance.
It is reported that in the next step, Word of Mouth will also open up the membership management system and introduce functions such as points and points into the overall industry solution for unoccupied cashiers, helping the store to establish a closed loop that can stick to customers and can drain.
Huang Zhijun explained that the core of unmanned retail is not to save costs, but a new consumer-centric retail format. No one is just a representational feature. Only by opening up the membership system and building a complete data back-end, so that each product sold can have data corresponding to people's data, can truly help traditional retail stores to achieve from the past brands to retailers. Then, the one-way model of consumers becomes an interactive two-way mode, allowing brands and retailers to accurately understand what consumers like, and to optimize the supply chain and in-store adjustments such as production and display according to the data.
“With rich user tags, it helps merchants to give consumers the right products at the right time. This is the biggest value of word-of-mouth cashless technology,†said Huang Zhijun.
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