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At Kite, we pride ourselves on offering comprehensive guidance to help businesses make informed decisions when it comes to packaging solutions. With a vast array of materials available, our goal is to empower customers by presenting them with all the options so they can pick the best fit for their specific needs.

This week, The Packaging Doctor is back to assist a client who runs an online wine retailer seeking advice on packaging methods for fragile bottles of wine.

Dear Doctor,

I’m keen to learn more about double-wall cardboard sheets. As an online wine merchant, I need reliable packaging that safeguards my bottles during transit. I’ve been considering cardboard sheets instead of polystyrene loose-fill chips because I believe they’re more environmentally friendly and easier for customers to dispose of.

Would these be a good choice for me? Or do you have another recommendation?

Thank you very much,

Holly

Hi Holly,

While loose-fill chips are fantastic for protecting various products—especially when adding void fill—they might not be the most optimal solution for your particular case. Double-wall cardboard sheets are great for reinforcing cartons and creating sturdy dividers. They can also be custom-cut to perfectly cradle your wine bottles inside the boxes.

However, given the delicate nature of your products, we highly suggest exploring Kite’s Air Shock Bottle Packs. These innovative, inflatable cushions are specifically crafted to shield glass bottles from damage. Lightweight yet incredibly effective, they offer superior shock absorption while being far more eco-friendly than alternatives like polystyrene or foam.

Available in single, double, or triple bottle configurations, the Air Pouches come with or without an outer box. They arrive flat-packed, making them easy to inflate using our Air Compressor, Inflation Kit, or Hand Pump. We’ve already dispatched samples of the Air Shock Bottle Packs to you, so take some time to try them out. A member of our team will reach out shortly to hear your feedback and address any additional questions you may have.

In the meantime, don’t hesitate to contact us if you’d like further clarification on anything. Our team is always here to help!

Best regards,

The Packaging Doctor

Please note that all the packaging dilemmas we tackle here are based on genuine inquiries from actual clients or potential ones.

If you're facing a packaging challenge and need expert advice, feel free to reach out: @kitepackaging on Twitter or via email at info@kitepackaging.co.uk.

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