Our recent unboxing survey found that 97% of people want to recycle the packaging they receive, which is a positive sign! But the results also showed that not everyone feels confident about recycling. In fact, 14% of respondents said they weren’t sure if their packaging was recyclable because it wasn’t clearly labeled.
Recycling at home isn’t always straightforward. Recycling rules can vary depending on where you live, making it confusing for consumers. That’s why it’s more important than ever for packaging producers and users to make it easy for people to recycle properly.
So, how can businesses that use packaging help make recycling easier for customers?
Here are three key steps you can take to encourage recycling and make your packaging more sustainable:
**1. Choose materials that are easy to recycle**
Start by thinking about the environmental impact of your packaging from the very beginning. Incorporating recyclability into your design is essential. Opt for materials that are widely accepted in local recycling programs — this is an instant win for boosting consumer recycling rates.
Also, consider minimizing material use and keeping your packaging lightweight. This not only reduces waste but also lowers carbon emissions during transportation. Even better, think about whether your packaging can be reused or repurposed, helping to create a circular economy.
**2. Use clear and simple labeling**
Clear labels on your packaging give customers the information they need to recycle correctly. Our survey shows that this is something consumers really care about.
Make sure to clearly indicate:
- The type of material your packaging is made from
- Whether it can be recycled at the curb or at a different facility
- If it can be reused or composted
Signing up to a program like OPRL can help you use standardized, easy-to-understand recycling symbols across all your products.
**3. Provide additional recycling guidance**
Go one step further by including detailed recycling instructions on your website. This is especially helpful if your packaging isn’t easily recyclable at the curb. A QR code printed on your packaging could direct customers directly to this information, making it easier for them to recycle properly.
This is also a great opportunity to connect with your customers and share your sustainability efforts. Let them know what your business is doing to support recycling and reduce environmental impact.
If you’re looking for help with your packaging or ways to encourage recycling, reach out to the Network Packaging team. We’re here to help you make a real difference. Email us or fill out our contact form today.
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