In the world of outdoor sports, safety is just as important as performance. As more people turn to activities like hiking, mountain climbing, and off-road cycling for fun and fitness, the risk of unexpected injuries has also increased. Sprained ankles, knee damage, and muscle fatigue are common issues that can quickly turn an exciting adventure into a painful experience. Recognizing this need, Mu Le, a leading brand in sports protection, has stepped in to offer innovative solutions.
At the 10th Asia Outdoor Exhibition from July 23 to 26, 2015, Mu Le made its debut, marking a significant milestone in the brand’s expansion into the outdoor industry. As the world's top sports protection brand, Mu Le has earned a reputation for providing high-quality, effective protection. We had the chance to speak with Mr. Han Jingchao, Marketing Director of Wesport Trading Co., Ltd., the official distributor of Mu Le in China, to learn more about their participation and what they bring to the table.
Q: Why did Mu Le choose to participate in the Asia Outdoor Exhibition?
A: Mu Le has always focused on sports protection, and we believe that our products can help outdoor enthusiasts stay safe while enjoying their activities. The Asia Outdoor Exhibition is one of the largest and most influential events in the outdoor industry, attracting exhibitors and visitors from around the world. By joining this exhibition, we aim to introduce Mu Le to a broader audience and strengthen our presence in the outdoor market.
Q: What products will Mu Le showcase at the exhibition?
A: Mu Le offers a wide range of protective gear tailored for different outdoor activities. For instance, our pressurizing belt and knee double track belt provide excellent support for knees during riding or off-road adventures. Our heel protector helps reduce discomfort during long hikes, and the intramuscular patch enhances muscle performance and aids in recovery after intense workouts. This year, we are also showcasing our classic hinged knee protectors, featuring a patented three-axis hinge design that simulates nearly 99% of natural knee movement, offering maximum protection during extreme sports like skiing.
Q: What special activities will Mu Le have at the event?
A: We’ve planned several interactive experiences for visitors, including product trials and demonstrations of our safety equipment. We’ll also be sharing expert knowledge on sports injury prevention across various outdoor activities such as mountaineering, cross-country running, cycling, and hiking. These sessions aim to educate participants on how to stay safe and perform better during their outdoor adventures.
Mu Le isn’t just about selling products — it’s about empowering athletes and outdoor lovers to push their limits safely. With the right protection, every journey can be both thrilling and secure.
Mianyang Shengshi Health Technology Co.,Ltd , https://www.shengshiaminoacid.com