At the beginning of the 21st century, the General Administration of Press and Publication predicted that the annual growth rate of the national newspapers and magazines in 2010 will be about 7%. After 2001, the actual growth rate of newspapers and periodicals in the country is the same as the plan. What are the operating conditions of the national newspaper and periodical printing companies (hereinafter referred to as “India Enterprisesâ€) that are dependent on each other? Understand the operating conditions of the printing enterprises in the country, and identify the starting point for the operation of India and China market segmentation, analyze the business direction of the company, compare the business results of the company, and strengthen the business management of the company in a targeted manner. . The following analysis based on the data published in the "Basic Situation of the National Press and Publication Industry in 2001" of the "China Press and Publication" on June 4 and June 2002 is as follows:
1. The publication of the national newspapers and periodicals is better than that of 2000, which is conducive to the development of Indian enterprises
Whether or not Indian enterprises can develop depends on whether the market can develop. Therefore, the analysis of the market is conducive to the macroeconomic decision-making of Indian enterprises. From the perspective of the publishing market in 2001, it developed with the development of the national economy and the culture of science and education, and its development speed is equivalent. Some varieties are declining, and some varieties are growing at a fairly rapid rate. Overall, they are conducive to the development of printing companies.
1. Book publishing
First, the total volume of books published increased. Compared with the previous year (the growth rate mentioned below is compared with that in 2000), the new book varieties increased by 8.5%, the reprinted and reprinted book varieties increased by 6.7%, the total printing output increased by 0.6%, and the total printed sheets increased by 7.9%. The total price of the price increases by 8.5%. The total number of prints was basically the same, but the short version increased, the printing volume increased, and the pricing increased. For Indian companies, it is unfavorable for short editions, but the increase in pricing and pricing is most favorable.
The growth rate of books was relatively large, the number of species increased by 8.89%, the total number of prints increased by 9.96%, the total number of printed sheets increased by 16.1%, the total amount of pricing increased by 17.22%, and the amount of printing and pricing was almost double the number of growth. Indian enterprises were very favorable; the number of textbooks increased by 2.29%, the total number of prints decreased by 6.28%, the total number of printed sheets increased by 0.41%, and the total amount of pricing decreased by 3.46%. This short version increased and the price dropped, which is unfavorable to Indian companies; The number of species increased by 7.39%, the total number of prints decreased by 16.57%, the total number of printed sheets increased by 2.56%, and the total amount of pricing increased by 18.16%. This long version increased and the pricing increased greatly, which is very favorable for Indian companies.
Second, all kinds of textbooks are published. From the perspective of market segments, college textbooks and above have seen a large increase. Textbooks for secondary schools have declined, secondary school textbooks have grown significantly, primary school textbooks have fallen significantly, amateur education textbooks have fallen the most, and textbooks have increased significantly. This is generally unfavorable for the national and provincial books and periodicals printing houses (hereinafter referred to as "two-level printing enterprises") that mainly print elementary and secondary school textbooks. Among them, the number of textbooks for colleges and universities and above has increased by 15.08%, the total number of prints has increased by 15.35%, the total number of printed sheets has increased by 15.37%, and the total price has increased by 20.67%. This is very favorable to the printing of universities and colleges engaged in this business. The number of technical secondary school textbooks dropped by 22.65%, the total number of prints decreased by 10.47%, the total number of printed sheets decreased by 4.84%, and the total price dropped by 4.84%. This is unfavorable for the printing of secondary schools in this business; The number of secondary school textbooks increased by 0.75%, the total number of prints increased by 3.97%, the total number of printed sheets increased by 7.68%, and the total price increased by 6.28%. This indicates that the long version of the book has increased and the pricing has grown at a larger rate. There are two fixed-point printings for this business. Enterprises benefited; primary school textbooks decreased by 0.68%, total prints decreased by 14.71%, total printed sheets decreased by 13.72%, and total pricing decreased by 18.96%, indicating that the short-term increase was large, and the price fell drastically. The two-tier fixed-point business of the business is very unfavorable; the number of amateur education textbooks has dropped by 24.82%, the total number of prints has dropped by 23.73%, the total number of printed sheets has dropped by 36.88%, and the total pricing has dropped by 33.56%. The largest decline is due to its small share of the total. Indian companies do not influence Large; teaching fall with several books 0.65%, an increase of 11.82 percent of the total number of copies, an increase of 9.04% total print runs, the total price increase of 9.6%, which is one pair of Indian enterprises benefit.
Third, the number of children read by children increased by 3.57%, the total number of prints increased by 35.44%, the total number of printed sheets increased by 19.22%, and the total pricing increased by 26.93%, a large increase, which compensated for the reduction in teaching aid to some extent. It is very beneficial to Indian companies.
2. Publication of periodicals
The number of species increased by 1.88%, the average period of prints decreased by 3.93%, the total number of prints decreased by 1.6%, and the total number of printed sheets increased by 0.88%, showing little increase. Total prints in the general category decreased by 5.34%, total prints in the philosophy and social sciences increased by 10.2%, general science and technology classpresses decreased by 3.97%, total cultural and educational prints decreased by 9.74%, and total prints in literature and arts increased by 3.03%. The total number of printed materials for children's books increased by 23.85%, the total number of prints and magazines decreased by 7.3%, which is printed philosophy, social sciences, literature, arts, children's books, journals, printed production has increased (the latter has the largest increase), India and other The output of Indian-style enterprises declined.
3. Newspaper publication
The category increased by 5.18%, the average period of prints increased by 1.21%, the total number of prints increased by 6.61%, and the total printed sheets increased by 17.4% (2.52 times and 17 times the increase of books and periodicals). Newspapers have grown significantly. Among them, the total number of printed newspapers in the national newspapers increased by 1.31%, and the increase in output of such printing enterprises was small; the total number of provincial newspapers increased by 21.41%; the output of provincial newspapers and printing enterprises increased greatly; the total number of comprehensive newspapers in national and provincial newspapers increased by 17.11%. , The total number of professional newspapers increased by 16.21%, India and India produced a large increase in the output of such newspapers; the total number of prints in local and city-level newspapers increased by 18.29%, higher than that of the national and provincial newspapers; the total number of county-level newspapers printed Growth of 18.9%, such newspapers and enterprises output growth is also very large.
4. The publication of audio-visual electronic products This type of publication is related to India and China with its color covers, catalogues, and packaging boxes. As a result, its output will increase, as will packaging and printing materials, which will benefit Indian companies. The number of sound recordings increased by 12.71% (the number of recording tapes increased by 8.34%, high-density lasers increased by 59.71%), and the number of video recording products increased by 78.12% (the number of video tapes decreased by 8.8%, the number of high-density laser disks increased by 93.28%, and the number of digital laser disks The number increased by 78.66%. There were 44.0903 million CD-ROMs for electronic publications, 0.81 square-frames for interactive CDs, and 185,500 CD-ROMs for high-grade optical discs. The number of CD-ROM discs for springs was 687,900, and the number was also large, which could drive the growth of paper-based prints. .
5. summary
From the analysis, we can see the development trends of books, newspapers, and other publications:
First, high quality, low-volume (short-run, multi-), low-price, short-cycle. The reasons for this are as follows: First, China's "WTO accession" printing technology standards are in line with the international printing and casting standards, and the standard level is improved. In the past, "quality products" can only be counted as "first-class goods" and reached the international and international advanced level. Even more "quality products"; second, because of personalized development, the number of varieties increased, and each quantity decreased. Among them, textbooks were the most prominent ones. It was originally a publishing house that unified the whole country. Now it is 18 publishing houses with different versions of textbooks. This trend will increase in the future. Third, as the students reduce their burdens and farmers reduce their burdens, the State Council has ordered textbooks for primary and secondary schools to cut their prices (6.24 billion yuan), coupled with the competitive situation in textbooks bidding, publication, distribution, and printing. Fourth, due to the large amount of revision of textbooks and the extension of subscription time, a textbook has to indicate the pricing of textbooks for two seasons, the copyright page will not be finalized, and publishers need to wait for reasons such as the need to seize the currency market, and the printing time for Indian companies will be greatly shortened. Among them, the textbooks are the most prominent and generally need to be shortened by one to one and a half months. These needs are all that Indian enterprises must find ways to satisfy them.
Second, the volume of newspapers and magazines has changed greatly, exceeding the imagination of ordinary printers. In the first place, the newspaper was 93.896 billion in India; in the second place, 40.608 billion in printed books (20,943 million in printed books, 19.54 billion in printed textbooks); and third, 100.92 million in printed pages. Newspapers are more than twice as many as books, and newspaper printing houses are fewer than book printing companies. Therefore, newspaper printing houses have a large volume of business, a balanced production, and generally better benefits than books and periodicals. In 2001, the nation’s 171 book and printing companies had the highest profit margins in cost and expenses. The People's Daily printing house (30.8%), the lowest is a printing factory in Zhenjiang (-90.9%), a difference of 121.7 percentage points.
Thirdly, the publication of electronic publications not only failed to seize the market for paper publications, but also led to the development of the latter (cover, catalog, and paper packaging), which promoted the adjustment of its product structure and the large increase in new products. The latter has also seen a large increase in itself, and the idea of ​​being too worried about paper publications being eaten up in previous years was unnecessary, and it may also abandon great business opportunities.Facts have proved that the development theory is right, such as Chongqing Xinhua Printing Factory. Not only has it not gradually reduced textbook printing, it has also been determined to fight for and do a good job in printing textbooks, which increased sales of more than 6 million yuan in sales in 2001 than in 1998, an increase of more than 20%. Therefore, each Indian company must conclude its business situation and its own characteristics. Formulate development strategy.
Fourth, the policy of reducing textbook prices has been implemented. The price per print book is 1.15 yuan, of which the book is 1.37 yuan, the textbook is 0.89 yuan, the picture is 4.47 yuan, the book is higher than the average price of 19%, the textbook is lower than the average price of 22.6%, the picture is higher than the average price 288.7%.
Fifth, the variety of newspapers and magazines and the number of printed sheets have increased or decreased, but the total increase rate is the same as the growth rate of the national economy in the current period, and the near-species trend can develop in the long term. Enterprises should comply with this law, seize the rapid development of product business, and constantly develop themselves.
1. The publication of the national newspapers and periodicals is better than that of 2000, which is conducive to the development of Indian enterprises
Whether or not Indian enterprises can develop depends on whether the market can develop. Therefore, the analysis of the market is conducive to the macroeconomic decision-making of Indian enterprises. From the perspective of the publishing market in 2001, it developed with the development of the national economy and the culture of science and education, and its development speed is equivalent. Some varieties are declining, and some varieties are growing at a fairly rapid rate. Overall, they are conducive to the development of printing companies.
1. Book publishing
First, the total volume of books published increased. Compared with the previous year (the growth rate mentioned below is compared with that in 2000), the new book varieties increased by 8.5%, the reprinted and reprinted book varieties increased by 6.7%, the total printing output increased by 0.6%, and the total printed sheets increased by 7.9%. The total price of the price increases by 8.5%. The total number of prints was basically the same, but the short version increased, the printing volume increased, and the pricing increased. For Indian companies, it is unfavorable for short editions, but the increase in pricing and pricing is most favorable.
The growth rate of books was relatively large, the number of species increased by 8.89%, the total number of prints increased by 9.96%, the total number of printed sheets increased by 16.1%, the total amount of pricing increased by 17.22%, and the amount of printing and pricing was almost double the number of growth. Indian enterprises were very favorable; the number of textbooks increased by 2.29%, the total number of prints decreased by 6.28%, the total number of printed sheets increased by 0.41%, and the total amount of pricing decreased by 3.46%. This short version increased and the price dropped, which is unfavorable to Indian companies; The number of species increased by 7.39%, the total number of prints decreased by 16.57%, the total number of printed sheets increased by 2.56%, and the total amount of pricing increased by 18.16%. This long version increased and the pricing increased greatly, which is very favorable for Indian companies.
Second, all kinds of textbooks are published. From the perspective of market segments, college textbooks and above have seen a large increase. Textbooks for secondary schools have declined, secondary school textbooks have grown significantly, primary school textbooks have fallen significantly, amateur education textbooks have fallen the most, and textbooks have increased significantly. This is generally unfavorable for the national and provincial books and periodicals printing houses (hereinafter referred to as "two-level printing enterprises") that mainly print elementary and secondary school textbooks. Among them, the number of textbooks for colleges and universities and above has increased by 15.08%, the total number of prints has increased by 15.35%, the total number of printed sheets has increased by 15.37%, and the total price has increased by 20.67%. This is very favorable to the printing of universities and colleges engaged in this business. The number of technical secondary school textbooks dropped by 22.65%, the total number of prints decreased by 10.47%, the total number of printed sheets decreased by 4.84%, and the total price dropped by 4.84%. This is unfavorable for the printing of secondary schools in this business; The number of secondary school textbooks increased by 0.75%, the total number of prints increased by 3.97%, the total number of printed sheets increased by 7.68%, and the total price increased by 6.28%. This indicates that the long version of the book has increased and the pricing has grown at a larger rate. There are two fixed-point printings for this business. Enterprises benefited; primary school textbooks decreased by 0.68%, total prints decreased by 14.71%, total printed sheets decreased by 13.72%, and total pricing decreased by 18.96%, indicating that the short-term increase was large, and the price fell drastically. The two-tier fixed-point business of the business is very unfavorable; the number of amateur education textbooks has dropped by 24.82%, the total number of prints has dropped by 23.73%, the total number of printed sheets has dropped by 36.88%, and the total pricing has dropped by 33.56%. The largest decline is due to its small share of the total. Indian companies do not influence Large; teaching fall with several books 0.65%, an increase of 11.82 percent of the total number of copies, an increase of 9.04% total print runs, the total price increase of 9.6%, which is one pair of Indian enterprises benefit.
Third, the number of children read by children increased by 3.57%, the total number of prints increased by 35.44%, the total number of printed sheets increased by 19.22%, and the total pricing increased by 26.93%, a large increase, which compensated for the reduction in teaching aid to some extent. It is very beneficial to Indian companies.
2. Publication of periodicals
The number of species increased by 1.88%, the average period of prints decreased by 3.93%, the total number of prints decreased by 1.6%, and the total number of printed sheets increased by 0.88%, showing little increase. Total prints in the general category decreased by 5.34%, total prints in the philosophy and social sciences increased by 10.2%, general science and technology classpresses decreased by 3.97%, total cultural and educational prints decreased by 9.74%, and total prints in literature and arts increased by 3.03%. The total number of printed materials for children's books increased by 23.85%, the total number of prints and magazines decreased by 7.3%, which is printed philosophy, social sciences, literature, arts, children's books, journals, printed production has increased (the latter has the largest increase), India and other The output of Indian-style enterprises declined.
3. Newspaper publication
The category increased by 5.18%, the average period of prints increased by 1.21%, the total number of prints increased by 6.61%, and the total printed sheets increased by 17.4% (2.52 times and 17 times the increase of books and periodicals). Newspapers have grown significantly. Among them, the total number of printed newspapers in the national newspapers increased by 1.31%, and the increase in output of such printing enterprises was small; the total number of provincial newspapers increased by 21.41%; the output of provincial newspapers and printing enterprises increased greatly; the total number of comprehensive newspapers in national and provincial newspapers increased by 17.11%. , The total number of professional newspapers increased by 16.21%, India and India produced a large increase in the output of such newspapers; the total number of prints in local and city-level newspapers increased by 18.29%, higher than that of the national and provincial newspapers; the total number of county-level newspapers printed Growth of 18.9%, such newspapers and enterprises output growth is also very large.
4. The publication of audio-visual electronic products This type of publication is related to India and China with its color covers, catalogues, and packaging boxes. As a result, its output will increase, as will packaging and printing materials, which will benefit Indian companies. The number of sound recordings increased by 12.71% (the number of recording tapes increased by 8.34%, high-density lasers increased by 59.71%), and the number of video recording products increased by 78.12% (the number of video tapes decreased by 8.8%, the number of high-density laser disks increased by 93.28%, and the number of digital laser disks The number increased by 78.66%. There were 44.0903 million CD-ROMs for electronic publications, 0.81 square-frames for interactive CDs, and 185,500 CD-ROMs for high-grade optical discs. The number of CD-ROM discs for springs was 687,900, and the number was also large, which could drive the growth of paper-based prints. .
5. summary
From the analysis, we can see the development trends of books, newspapers, and other publications:
First, high quality, low-volume (short-run, multi-), low-price, short-cycle. The reasons for this are as follows: First, China's "WTO accession" printing technology standards are in line with the international printing and casting standards, and the standard level is improved. In the past, "quality products" can only be counted as "first-class goods" and reached the international and international advanced level. Even more "quality products"; second, because of personalized development, the number of varieties increased, and each quantity decreased. Among them, textbooks were the most prominent ones. It was originally a publishing house that unified the whole country. Now it is 18 publishing houses with different versions of textbooks. This trend will increase in the future. Third, as the students reduce their burdens and farmers reduce their burdens, the State Council has ordered textbooks for primary and secondary schools to cut their prices (6.24 billion yuan), coupled with the competitive situation in textbooks bidding, publication, distribution, and printing. Fourth, due to the large amount of revision of textbooks and the extension of subscription time, a textbook has to indicate the pricing of textbooks for two seasons, the copyright page will not be finalized, and publishers need to wait for reasons such as the need to seize the currency market, and the printing time for Indian companies will be greatly shortened. Among them, the textbooks are the most prominent and generally need to be shortened by one to one and a half months. These needs are all that Indian enterprises must find ways to satisfy them.
Second, the volume of newspapers and magazines has changed greatly, exceeding the imagination of ordinary printers. In the first place, the newspaper was 93.896 billion in India; in the second place, 40.608 billion in printed books (20,943 million in printed books, 19.54 billion in printed textbooks); and third, 100.92 million in printed pages. Newspapers are more than twice as many as books, and newspaper printing houses are fewer than book printing companies. Therefore, newspaper printing houses have a large volume of business, a balanced production, and generally better benefits than books and periodicals. In 2001, the nation’s 171 book and printing companies had the highest profit margins in cost and expenses. The People's Daily printing house (30.8%), the lowest is a printing factory in Zhenjiang (-90.9%), a difference of 121.7 percentage points.
Thirdly, the publication of electronic publications not only failed to seize the market for paper publications, but also led to the development of the latter (cover, catalog, and paper packaging), which promoted the adjustment of its product structure and the large increase in new products. The latter has also seen a large increase in itself, and the idea of ​​being too worried about paper publications being eaten up in previous years was unnecessary, and it may also abandon great business opportunities.Facts have proved that the development theory is right, such as Chongqing Xinhua Printing Factory. Not only has it not gradually reduced textbook printing, it has also been determined to fight for and do a good job in printing textbooks, which increased sales of more than 6 million yuan in sales in 2001 than in 1998, an increase of more than 20%. Therefore, each Indian company must conclude its business situation and its own characteristics. Formulate development strategy.
Fourth, the policy of reducing textbook prices has been implemented. The price per print book is 1.15 yuan, of which the book is 1.37 yuan, the textbook is 0.89 yuan, the picture is 4.47 yuan, the book is higher than the average price of 19%, the textbook is lower than the average price of 22.6%, the picture is higher than the average price 288.7%.
Fifth, the variety of newspapers and magazines and the number of printed sheets have increased or decreased, but the total increase rate is the same as the growth rate of the national economy in the current period, and the near-species trend can develop in the long term. Enterprises should comply with this law, seize the rapid development of product business, and constantly develop themselves.