In the face of the diversified, fast, ever-changing and even unknown 21st century, the evolution and pulsation of marketing strategies and consumer markets are changing with each passing day, and the functions of packaging are no longer merely "packages" and "loading." The owner of the business has redefined the packaging and has also given more responsibility and value to the packaging. In contrast, the designer's work is no longer confined to aesthetics or the pursuit of unconventional performance. There are many aspects that a mature packaging designer should consider and care about.
Develop new packaging materials and structures
The continuous development of new packaging technologies and structures is a great benefit for designers because the space for design has been expanded and the work will be more refined and humane. The gradual evolution from early paper to metal packaging, from the cube's cube structure to a variety of shapes, these are the results of the efforts of packaging designers and packaging material technicians, and continuous innovation will make the performance of the design work more perfect.
Convenient packaging
You can talk about "Using convenience" and "Easy handling after use."
In terms of "convenient use", aluminum foil buns are provided with drinking straws for consumers to drink; Shampoo Pumps are used once, and once they are used, they will not be wasted. The Nac Nac shampoos are specially designed for one-handed use. The use of packaging structure to facilitate the mother to wash hair for the baby. These packaging structures are designed for easy and intimate use.
Regarding the "convenient handling after use" point of view: due to the rising awareness of environmental protection, the problem of packaging after the use of goods is also a designer should consider in advance. Carefully observe the mineral water packaging on the market. Some special bottles have a grained design to allow users to flatten and discard after drinking. After the aluminum foil packaged beverages are consumed, they can be leveled and discarded to reduce the amount of garbage.
Adding value-added packaging
In order to reduce the environmental problems caused by packaging, in addition to the selection of packaging materials, it is also a good way to add value to packaging. The Nac Nac gift box group of the Infant Room uses the concept of a storage box to plan, so that the product material and the remaining value after use are fully realized; the Lipton Flower Tea Gift set can also be used as a jewelry box, a pencil case or a storage box, which greatly improves the The added value of the gift box.
Composite packaging
Designers in the selection of packaging materials, in a spirit of innovation combined with different packaging materials, the use of its material and characteristics to show the texture of the packaging works for the product presents a rich face.
In the creative process, adhering to the spirit of adventurousness can sometimes bring unexpected results. Unprecedented experience in the process of adventurousness and growth in repeated mistakes and experiences are actually the greatest gains for designers.
Author: Wang Ping-nan Source: Chinese media