The competition in the packaging and cardboard printing industry is extremely fierce. Although the profits of leading companies can maintain a relatively high level, the average profit of the industry is as low as 2%. Traditional packaging board printing relies on products to lock in customers facing increasing challenges. As consumers' individualized and differentiated demands are passed on to the manufacturers who provide packaging and printing products by various brand customers, and the competition among brands is becoming increasingly fierce, customers simply hope to obtain cost-effective packaging and printing products. Suppliers are gradually required to participate in product development and provide more professional guidance and assistance.
In the 80-90s of the last century, it was possible to produce high-quality products with special specifications through the use of UV printing machines and equipment for full-machine machines to achieve differentiation and high profits. Driven by high profits, more and more packaging and printing companies are updating their equipment, making this time dependent on the advantages of equipment shorter and shorter. At the same time, with the continuous development of technology, the threshold for enterprises to pass technological innovation is getting lower and lower, and it is more and more difficult to rely on R&D innovation to gain competitive advantage, especially in the environment of weak intellectual property protection in China. Everyone can see the seriousness of the homogenization of the packaging and printing industry by seeing the exhibits at the Hong Kong International Printing and Packaging Exhibition every year.
Rethinking the printing and packaging board enterprises Today, the internationalization of enterprises has become a trend. China's economy has become integrated with the world economy. It is impossible to "be independent" and the economy of multinational groups in all parts of the world. The prominent role in the activity has become increasingly obvious, and new economic characteristics of domestic market internationalization and international competition domestication have taken shape.
1. The transition from “manufacturing center†to “intelligence center†For our packaging and printing enterprises, the internationalization road is not to take some orders. It is so simple to divide the international market share. I think the essence of Chinese enterprises’ internationalization is To build the core competitiveness of the company and become a world-renowned brand enterprise, thus gradually transforming China's current "manufacturing center" into the world's "intelligence center." Compared with some international companies, our business ideas and operation models still remain at the stage of traditional service processing enterprises. The strategic development is not clear enough, the management system is relatively backward, and the distance from the well-known enterprises that are internationalized is quite large. Our capital, The accumulation of wisdom also requires patience and time.
2, the foreign market's foreign orders is our way of survival For our packaging and printing industry and the entire printing industry, the international market is still an extremely important market, although the Chinese government has repeatedly stressed the need to expand domestic demand to maintain economic growth, but domestic demand Although there will be some growth, it is probably limited, and it is not enough to support the rapid development of packaging and printing.
Due to the limited increase in domestic demand and the excessive investment in the industry for several years, we must consider a question: how to absorb the spilled production capacity? The answer is undoubtedly to grab the share from the international market. According to the forecast of relevant institutions, the global printing market will grow from 610 billion US dollars in 2008 to 721 billion US dollars in 2011, the United States currently accounts for 35.5%, Europe 31.1%, Asia 27.6%, so Europe and the United States is still a gathering area of ​​the global printing market, visible The acquisition of foreign orders is indeed our way of survival.
3. Multi-language-supported international e-commerce requires a long process from operating international orders to growing into an international printing company, and building a regional order center can greatly shorten this process. At the current stage, relevant government departments can support the association to establish multi-lingual support international e-commerce websites in terms of policies and funds, and encourage them to establish associations with foreign electrical associations, food, pharmaceutical associations, publisher associations and other industry associations in the printing industry. Contact, regular activities, recommended domestic printing companies to them.
Because the quality awareness of many of our printing companies is far from the international standards, the center can train and contact professional printing management consulting agencies and experts to help printing companies to develop work plans, improve management processes, and purchase and inspect raw materials for orders. The whole process of production technology standards, norms, and even international logistics is fully coached and supervised.
4. Learning to build an international enterprise in competition requires a series of transformations and dockings that conform to the international business operation mode, such as brand building, technology reserve, scientific management, and talent reserve. It is necessary to be familiar with international competition rules, and all of this requires us. Learning in practice, we can not only learn in foreign countries, investment, and layout, but we can also learn from the international competition encountered at our doorstep, understand the marketing methods, professionalism, business ethics of multinational corporations, and learn internationally. Some basic and practical practices in trade.
In the 80-90s of the last century, it was possible to produce high-quality products with special specifications through the use of UV printing machines and equipment for full-machine machines to achieve differentiation and high profits. Driven by high profits, more and more packaging and printing companies are updating their equipment, making this time dependent on the advantages of equipment shorter and shorter. At the same time, with the continuous development of technology, the threshold for enterprises to pass technological innovation is getting lower and lower, and it is more and more difficult to rely on R&D innovation to gain competitive advantage, especially in the environment of weak intellectual property protection in China. Everyone can see the seriousness of the homogenization of the packaging and printing industry by seeing the exhibits at the Hong Kong International Printing and Packaging Exhibition every year.
Rethinking the printing and packaging board enterprises Today, the internationalization of enterprises has become a trend. China's economy has become integrated with the world economy. It is impossible to "be independent" and the economy of multinational groups in all parts of the world. The prominent role in the activity has become increasingly obvious, and new economic characteristics of domestic market internationalization and international competition domestication have taken shape.
1. The transition from “manufacturing center†to “intelligence center†For our packaging and printing enterprises, the internationalization road is not to take some orders. It is so simple to divide the international market share. I think the essence of Chinese enterprises’ internationalization is To build the core competitiveness of the company and become a world-renowned brand enterprise, thus gradually transforming China's current "manufacturing center" into the world's "intelligence center." Compared with some international companies, our business ideas and operation models still remain at the stage of traditional service processing enterprises. The strategic development is not clear enough, the management system is relatively backward, and the distance from the well-known enterprises that are internationalized is quite large. Our capital, The accumulation of wisdom also requires patience and time.
2, the foreign market's foreign orders is our way of survival For our packaging and printing industry and the entire printing industry, the international market is still an extremely important market, although the Chinese government has repeatedly stressed the need to expand domestic demand to maintain economic growth, but domestic demand Although there will be some growth, it is probably limited, and it is not enough to support the rapid development of packaging and printing.
Due to the limited increase in domestic demand and the excessive investment in the industry for several years, we must consider a question: how to absorb the spilled production capacity? The answer is undoubtedly to grab the share from the international market. According to the forecast of relevant institutions, the global printing market will grow from 610 billion US dollars in 2008 to 721 billion US dollars in 2011, the United States currently accounts for 35.5%, Europe 31.1%, Asia 27.6%, so Europe and the United States is still a gathering area of ​​the global printing market, visible The acquisition of foreign orders is indeed our way of survival.
3. Multi-language-supported international e-commerce requires a long process from operating international orders to growing into an international printing company, and building a regional order center can greatly shorten this process. At the current stage, relevant government departments can support the association to establish multi-lingual support international e-commerce websites in terms of policies and funds, and encourage them to establish associations with foreign electrical associations, food, pharmaceutical associations, publisher associations and other industry associations in the printing industry. Contact, regular activities, recommended domestic printing companies to them.
Because the quality awareness of many of our printing companies is far from the international standards, the center can train and contact professional printing management consulting agencies and experts to help printing companies to develop work plans, improve management processes, and purchase and inspect raw materials for orders. The whole process of production technology standards, norms, and even international logistics is fully coached and supervised.
4. Learning to build an international enterprise in competition requires a series of transformations and dockings that conform to the international business operation mode, such as brand building, technology reserve, scientific management, and talent reserve. It is necessary to be familiar with international competition rules, and all of this requires us. Learning in practice, we can not only learn in foreign countries, investment, and layout, but we can also learn from the international competition encountered at our doorstep, understand the marketing methods, professionalism, business ethics of multinational corporations, and learn internationally. Some basic and practical practices in trade.
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