Snowflakes bravely end of the world expedition Sword Finger Gongga Ultimate Snowline Read more >>

Snow Fighting “The Gongga Mountain is one of the world’s most difficult to conquer large-scale extremely high mountains, and the northwest line is a challenging climbing route in Gongga Mountain.” The Sichuan Mountaineering Association, as the professional leader of the event, stated that the snowflake The brave team of nearly 100 people in the beer organization climbed the Gongga in a large scale. This is the first case of outdoor adventure in China.

Challenge yourself

It is understood that the northwest climbing route chosen by the current “Snowflakes, End of the World, Break through the Snowline” campaign is a “life exclusion zone” that starts from Kangding, passes Shangmukju, Gongga Temple, ABC, and C1 and climbs ice peaks. The snow-capped mountains break through the Gongga snow line with an altitude of more than 5,000 meters above sea level as the ultimate goal. In the golden snow-capped snow line, it has passed the eight-year uninterrupted succession of snowflight and courage.

In order to select the courageous players with excellent physical fitness and willpower, since July of this year, “Snowflakes and the Snow” has launched recruitment activities in more than 20 provinces across the country and offline, in Hunan and Hubei. In addition, a number of competitions such as cross-country races, rivers, rope descenders and outdoor skill assessments were designed to enrich the content of the competition on the basis of the strength of the guarantee. In Zhejiang, the team members rushed for 15 kilometers under high temperatures of 35 degrees or more. Walking on the Grand Canal, breaking the limits of the body. In Gansu and Qinghai, “Flying the World” - the challenge of breaking through the snow line Yuzhu Peak, through the early registration and physical fitness testing, selected 10 players to “challenge the Yuzhu Peak”... ... inviting local recruitment has triggered a enthusiasm for tens of thousands of applicants. Eventually, more than a dozen warriors came to the fore and successfully won the national team.

Different from previous years, this year's team of snow-flavored warriors not only recruits national winners, local media, outdoor film crews, and plateau doctors, but also invites the Sichuan Mountaineering Association as the leader, from professionalism and safety. In order to ensure that this large-scale, difficult-to-break Gongga Snow Line challenge is successful.

Break through the snowline

The snow line is the lifeline of the snow-capped mountains. On top of that, there is still snow and ice. Underneath it is a living space. In the middle is the critical point of the human brave climber. The Gongga Mountain, where the challenge of "Flying the Wind and Breaking the Snow - Breaking the Snowline" is located south of Kangding, Sichuan Province. The main peak is 7556 meters above sea level, and the snow line is more than 5,000 meters above sea level. Due to the long-term glaciation, the main peak develops into a cone-shaped large-angled peak, and it is extremely difficult to climb a cliff with a circumference of 60° to 70°. However, at an elevation of 100 metres above sea level, the temperature will drop by 0.6°C. All this means that the closer the team members are to the snow line, the more they will test their own ability.

From 2005 to the present, from the Brahmaputra Grand Canyon to the source of the Yangtze River, from the expeditionary border to the exploration of the polar region, from Chogori to the Long March of the Red Army, from Kekexili to breaking the snow line this year, Snow Fights for the End of the World activities. More than 100,000 kilometers, the brave troops have experienced hardships and hurdles and have repeatedly covered the plateaus, snow-capped mountains and wilderness, constantly challenging the extreme mission. As the annual feasting event of the Snowflakes World Series of events, breaking the Gongyu Snow Line in 2012 will challenge itself in the snowy region and continue to inherit the brand concept of “Spirit, Challenge and Innovation”.

Eight years experience, the brave people have no end. As the largest beer company in China, China Resources Snow created a new model of cross-border marketing in the Chinese beer industry with its consistent spirit of courage. Each exploration and challenge not only created a unique brand identity, but also continued to achieve the peak of its own brand.é—¯ End of the World Sword Finger Gongga Ultimate Snowline

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