Guangdong furniture sales increased by 14%, cost pressure, reasonable increase, normal

Affected by the unstable international economic situation and the continuous regulation of domestic real estate, the development of the home furnishing industry this year is still grim. For small enterprises, the test is the viability. For large enterprises, the test is the development capability. However, experts predict that the total output value of the furniture industry in Guangdong Province will reach 320 billion yuan this year, a year-on-year increase of 14%, of which exports will increase by about 8% and domestic sales will increase by 18%.

Cost pressure

On the surface, last year's furniture industry did not have much price increases, but seriously analyzing the changes in discounts, it will find that prices have risen. "You can still make a 20% discount at the end of the year. At the end of the year, you can only get a 10% discount. In fact, the increase in Guangdong furniture last year was about 10%," Wang said. In fact, this upward trend has not stopped this year.

"The rise in labor costs is too fast." In an interview with the Yangcheng Evening News reporter, Wang Ke said that labor costs are the fastest-rising part. From the perspective of the furniture industry, this year's increase has roughly increased by 15%. Zhan Mengyang, general manager of Hao Laike Home, said that some good technicians can increase their wages by about 20%.

Wang Ke said that at the same time, there are costs such as circulation, not only the price of fuel is rising, but the rents of warehouses and shopping malls are also slightly increased, and the price of wood is also rising. Zhan Mengyang told reporters that timber prices rose by 5%-10% last year, and Wang Ke believes that timber prices will continue to rise this year, especially for imported timber. Due to environmental considerations, countries have reduced timber. The export of wood has continued to show a clear upward trend in timber prices from Europe, America and Africa.

Reasonable increase in normal

"It is estimated that the comprehensive increase of various costs this year will reach more than 10%, but considering that each factory will first use the internal tapping method to digest the impact of some costs, such as slightly reducing gross profit margin, improving material utilization, and adopting more Machinery to reduce the human expenditure of unit products and other ways to reduce the impact of rising costs, it is estimated that the final price increase of the furniture industry this year will be comparable to last year," Wang said.

It is estimated that the use of medium and high-end products with more imported wood will increase the raw materials, and the market's acceptance capacity will be relatively good, with a rise of 15%-20%, while the low-end product brand has a smaller increase. May be around 5%.

For this year, it will still maintain a 10% increase. Wang Ke believes that this is a more reasonable level: “Furniture is a durable consumer product, and the use time is quite long, even if the price increases by 10%, if it is allocated to 10 years of use time. The average annual increase is not much." On the contrary, if the cost rises sharply and the price can not rise at all, then it is more likely that there is a problem of cutting corners.

Recently, the Anxin floor problem, many people in the industry believe that low prices are also an important cause. According to the rising cost level, the price may be slightly higher, but it is better than using unqualified raw materials.

Buy flat furniture early

In fact, due to the rise in timber prices, the rise in household products related to this year has quietly opened. A well-known floor brand dealer told reporters that its products have been adjusted around 5% of the price before and after the Spring Festival. It is understood that as the factory is developing a new product price list, it is believed that there will be a new round of price increases in the first half of this year. .

Also in the industry that has started to raise prices, such as custom furniture, more than one industry insider who has custom-made wardrobes told reporters that they are considering raising the price of products in March, which is estimated to be around 10%.

As for the price increase of product furniture, Wang Ke expects that the furniture industry last year was also around the "May Day". It is understood that the "May 1" is often the time for new products to be listed, through the opportunity to market new products, the price increase is much better than the original product, so if you want to buy cheaper furniture, you may enter the market early. .