The store digs deep into the "pan-home" consumer demand

Adding soft clothes is a big move in the home store.

The mainstream market in Beijing market is frequently adjusted, and the structure is refined to cope with market changes.

Although the market is picking up, the pace of adjustments in major stores is still not decreasing. Actually, the squatter lighting hall is attracting investment, and the existing soft-packing hall is being further adjusted. The five stores of Red Star Macalline Beijing will have more precise positioning in the second half of the year, including the designer selection center and the villa exclusive experience hall. Launched; Wanjia Lights also used part of the Shahe store space for the famous discount store... Although the current adjustment is more of an exploration, it also shows that the Beijing store is more innovative and active in the market operation mode.

The store gradually refines the structure

Following last year's Jimei Home on the basis of home building materials, the Dahong store became a comprehensive trade body containing a variety of business formats including wine, electrical appliances, fitness equipment and leather. This year's action in major stores is obviously more proactive. In addition to the actual house squatter lighting museum began to attract investment, Red Star Macalline also repositioned the five major shopping malls in Beijing, Wanjia Denghuohe shop will also "outlet" concept Introduce the home industry and create a famous discount store.

According to Wang Wei, vice president of Hongxing Meikailong Group and general manager of Beijing-Shanghai & Southwest Region, Red Star’s five shopping malls in Beijing will have different and clearer positioning in the future. For example, Dongsihuan is in the home furnishing industry. "Xingguang Tiandi", the North Fourth Ring will launch a villa home exclusive experience museum, and the North Fifth Ring will have a brand new designer selection center. Wang Wei said that it will definitely make every mall accurately serve the community. "Five malls will have their own strengths."

The industry believes that home stores can only guide healthy consumption if they dig deeper into consumer trends.

The same structural refinement was also carried out quietly inside the home of the house. The soft decoration hall of Jinyuandian, which was opened in March last year, has been adjusted. Liu Wei, deputy general manager of Jinyuandian, said that the soft-packed products are increasing. Last year's adjustment was not enough, so this year will be adjusted.

Mining new trends in consumption

Not only are comprehensive hypermarkets changing, but professional stores are also trying to change the original single image. In the second half of this year, Shilihe will also have a high-end “Dragon Plaza” opening. According to Li Xiao, deputy general manager of Xiaolong International Home Life Plaza, “The reason why there is no building square or home plaza is to adjust the impression of Xiaolong’s past.”

However, all these changes are different reflections of the various markets on the market. Li Xiao said that the building materials have been in a downturn for the past two years, and the road is definitely narrower and narrower. The adjustment of the industrial structure is definitely necessary. OK. Wang Wei also believes that the development of the Chinese family's home, in addition to the hardware will be better and better, each family's lifestyle, cultural taste will have higher and more individual requirements, which will promote the scope of the store's business More extensive, more supporting.

Each store has different conditions and different judgments on future trends, so there will be different adjustment strategies. The reason is that there will be some changes every other time, and it is also a process that everyone is constantly trying. Liu Chen, secretary-general of the Beijing Branch of the Beijing Market Association, believes that on the one hand, the store should tap the new consumer trends, and on the other hand, it should guide consumers to rational and healthy consumption, so this change is dynamic and exploratory.

Characteristic analysis

Heavy soft

From the home of Jinyuan Store, the adjustment of the soft-packed hall for more than a year, to the investment promotion, it is expected that the opening of the squatter lighting (lighting decoration renderings) in the second half of the year, the home of the home has no doubt about the soft clothing. For the enterprise itself, perhaps just want to make one-stop service more perfect, in the "post-home" era, and then grab some of the home's profit share from the hands of traditional department stores and supermarkets. However, for the entire home furnishing industry, soft clothing is the most close part of the consumer life, and in the home industry, it must be paid attention to.

Discount store

Although Wanjia Light claimed to be the first "outlet" in the home industry, the form of famous discounts has not appeared in the home industry. In 2006, Wanjia Lights also launched a famous discount store in the North Fourth Ring Store. The Shahe store is only a bigger one. In any case, this form can also cater to the consumer demand for low-cost brands, and still has considerable vitality in the current market.

Designer mode

In August last year, Red Star Macalline launched the original home living museum “100 million space” in the East Fifth Ring Shopping Mall. This year, it will launch a designer selection center in the North Fifth Ring Store, allowing designers to go to the mall to shop, display products and design. As Wang Wei, vice president of Hongxing Meikailong Group and general manager of Beijing-Shanghai & Southwest Region, said that there are two new types of demand in the Beijing market, one is young and new, and the other is improving demand. Some people pursue the quality of life, but also hope that every product in the family is more unique, and the atmosphere at home is more interesting.

Precise subdivision

For the repositioning of several major stores in Beijing, the biggest change of Red Star Macalline this year should be the North Fourth Ring Shopping Center. According to reports, the store will launch a villa (villa decoration renderings) home exclusive experience hall this year, and includes villa furniture, villa lighting, villa entertainment video, villa garden and villa-specific smart equipment five modules. The group hopes to make this feature a core competitiveness of the North Fourth Ring store. In the store, the venues where such special products appear are also the home of the Redwood City Hall, which is also a special adjustment for the regional characteristics of the Lize area.

sound

Adjustments need to focus on market demand

Liu Wei, President of China Interior Decoration Association

The industry is changing, and the demand for consumption is also changing. If it is still operating in the original mode, it will certainly not meet the needs of consumers.

Therefore, these stores are adjusted according to the market, and they are very normal, and the adjustments must be tested by the market. That is to say, no matter how the store is adjusted, it must be objective, meet the needs of consumers, and meet the development requirements of the industry.

Continuous innovation is the characteristics of the Beijing market

Liu Chen, Secretary General, Beijing Market Association Home Branch

The changes in the store show that everyone is in a position to actively respond to the market environment. A notable feature of Beijing's home circulation field is that it constantly moves out, makes new moves, constantly innovates, and tries to do some possible ways to maximize the interests of consumers.

For consumers, they often don't know what they want, so the needs of consumers, sometimes they need to be guided, can be extended and expanded. The store can use better design and better solution. The program actively attracts consumers.

Our factory is specialized in manufacture the Kitchenware, such as storage canister, Lemon Press, Potato Ricer, Tissues Holder, Compost Bin, Bread Bin and so on.

For the kitchenware items, excellent quality products help customers enjoy the kitchen life and moe convenience. 

Welcome to sent us inquiry to ask for the catalog and the recommendation.


Lemon Squeezer With Silicone Handle Lemon Squeezer

Potato Ricer 1Stainless Steel Mortar And Pestle Set4



FAQ:


1:How can I get the sample?

We can provide the sample for customers to check the quality.

Please kindly provide the delivery info for calculate the sample cost. If you have DHL /TNT/UPS/FEDEX account, please also kindly provide it to us.

You can do the payment of sample via T/T and PayPal.

2:How about the sample time?

Usually the sample time is 7~10 days after have the sample cost.


3:How long will it take for mass production?

Usually 45~60 days after have the deposit.


4:Can we have our logo or company name to be printed on your products or the package?

Welcome OEM.


5:what certificate can you provide?

CE,CB,GS,FDA,LFGB,ROHS are available here.


6:How can we get your monthly new products announcement?

Please join our mailing lists.



Welcome to provide the OEM requirement and ask for the quotation.

Will try the best to give you a good service.



Other Kitchenware Items

Kitchen Utensil Holder, Mortar and Pestle, Lemon Squeezer, Potato Ricer

Jiangmen Wellway Houseware Co.,Ltd , https://www.wellwayhouseware.com