Fifteen years ago, Liu Hua purchased a pair of spectacle frames produced in Henggang, Shenzhen. 15 years later, due to the increase in the number of degrees, artificial wear and other reasons, the lens has changed several times, but the glasses frame is still intact. He heartily lamented: "The Henggang glasses are of excellent quality!"
Longgang District, Shenzhen Henggang Street, known as the "glasses Kingdom" reputation, annual output of glasses accounted for about 70% of global high-end glasses. “Innovation Drive, Fashion Leading, Brand Extreme, Boutique Production and Sales†is the guiding advice put forward by Mayor Xu Qin during the investigation of the Henggang glasses industry last year. From "spectacles factory" to "glasses city" and then to "the national glasses industry famous brand demonstration area", the "evolution chain" of the Henggang glasses industry marks a firm pace of industrial transformation and upgrading.
In order to start manufacturing in Shenzhen, it is now necessary to create "Shenzhen Quality", and we must upgrade from "Made in Shenzhen" to "Created in Shenzhen." "The Kingdom of Glasses" is the epitome of the development of many industrial clusters in Shenzhen.
Henggang produces hundreds of millions of glasses every year
Into a glass production plant, the reporter saw the inside is divided into production, processing, storage and other areas, the workers bury their heads to work. The production of a pair of glasses requires welding, sandblasting, carving, grinding, final assembly, etc., and 285 basic processes are to be completed. It takes two and a half months to complete all the glasses.
"As long as there is an error of 0.1 mm in production, it will affect the symmetry and balance of the glasses." Liang Chunsheng, vice president of the Guangdong Optics Chamber of Commerce and chairman of Junshun Eyewear Co., Ltd. said that a small pair of glasses must be of excellent quality. Must continue to strive for excellence in craftsmanship.
After years of development, Henggang’s glasses have won worldwide recognition for quality. Henggang has the world's most advanced processing facilities, the most mature skilled workers, the strongest cost control capability, and the most reliable quality assurance system. Yajun, Gaohua, Elegance, Huaqiang, Xinghui and other well-known companies are producing the world's best brand glasses every day.
According to the relevant person in charge of the Henggang Street Office, Shenzhen's optical industry is mainly distributed in Henggang. By the end of 2013, there were more than 400 optical companies with an annual output of over 100 million glasses, which accounted for about 70% of the global high-end glasses production. About 13 billion yuan, 95% of the products are exported to more than 130 countries and regions.
Take the brand road industry transformation and upgrading
In spite of such impressive industrial achievements, people in the industry are not satisfied with the stagnation of the “world glasses production baseâ€. They are not willing to make only the international top luxury brand OEM and OEM production, but only make modest processing. fee.
According to Xu Mingjun, secretary-general of the Henggang Glasses Fashion Association, compared with the high share of production share, the processing profits of the Shenzhen optical industry accounted for only about 10%, compared to the gross profit rate of the sellers of up to 500%, apportioned to a The profits on the glasses will not exceed 10 yuan. If they are left alone, it will be difficult to cope with the continued rise in rigid costs such as labor prices, plant rents and raw material prices.
Casting its own brand, take the road of industrial transformation and upgrading, in recent years Henggang glasses manufacturers have taken action. The local private enterprise, Fulinxuan Glasses Co., Ltd. has made efforts to create its own eyewear brand Leika Yilu since 2007, and it has been well-known in the industry. The company’s president, Lin Chei-fu, said: “All the success comes from the insistence of nine deaths.â€
A good news from the end of last year has inspired the industry: the German IF Award is known as the "Design Oscar," and in the 2013 selection campaign, MONO II was designed by Zhang Jinpei, a Hong Kong-owned company's brand manager, Huaqiang Glasses (Shenzhen) Co., Ltd. Spectacles, which stand out from the 4352 products in 51 countries worldwide, won the gold award for IF product design and became the only local eyewear brand that won this honor in China. This not only means that the outstanding design quality of this eyewear product has been confirmed in the international context, but also means that the Chinese eyewear brand has gained the maximum recognition in the design and commercial scope.
"Shenzhen standard" escort "henggang glasses"
In May this year, Good News once again reported that the “Special Action Plan for Promoting the Transformation and Upgrade of the Optical Industry in Shenzhen (2014-2016)â€, which has been brewing for a long time, was launched and a number of supporting measures were issued.
In terms of funding arrangements, from 2014 to 2016, the special fund for eyewear industry was arranged from the special fund for industrial restructuring and upgrading of the city for three consecutive years. The overall arrangement was 100 million yuan; Longgang District Government also provided corresponding supporting financial support. Give full play to the role of social funds, through the restructuring of SMEs listed, collective bonds, bills, commercial financing, financial leasing and other forms for the glasses companies to further expand the financing channels.
In terms of space protection, we will fully tap the potential of land resources, integrate the stock of Longgang District and incremental space resources, and promote the construction of optical industry service platforms and creative industrial parks.
According to the relevant person in charge of the Longgang branch of the Municipal Market Supervision Bureau, at present, the glasses enterprises in Longgang District have already embarked on the road to independent brand development. Now all parties are making joint efforts to prepare and register the “Henggang Glasses†regional brand and apply for the “henggang glasses†collective trademark. . Through the establishment of a series of activities to create a "National Fashion Brand Industry Famous Brand Demonstration Zone," promote industrial transformation and upgrading.
Casting the Shenzhen brand and building the Shenzhen standard is an inevitable requirement for Shenzhen's quality development. Recently, the Guangdong Eyewear Standardization Technical Committee and the Shenzhen Eyewear Industry Standards Alliance were established. “Henggang Glasses†will have the “Shenzhen Standard†to further enhance the quality of Shenzhen.
The Henggang glasses industry will be able to transform itself into a world-class high-end glasses R&D and manufacturing base, a fashion design center and a brand distribution center. The future development of the Henggang glasses industry is expected.
Information from: China glasses rack trading network / QQ