After entering the month of May, the Dalian home improvement market, which suffered from “cold springâ€, finally got out of the chill and began to recover, which also led to the consumption of household items.
The reporter observed that the market forced the consumption upgrade, and the household goods market also said goodbye to the extensive and began to subdivide.
Ms. Zhang, a member of the public, is currently renovating her new home. When she purchased household items, she found that many products on the market have added some new features on the basis of retaining the original functions.
Ms. Zhang: The mattress at home is old and I want to change a new mattress. I heard that there are some mattresses with health care functions on the market. Let’s take a look and try it out. It feels good.
According to reports, this segmentation sales model for specific users ~ customized products, in today's Dalian household goods market ~ is not a case. According to industry analysts, market segments can not only stimulate customers' desire to purchase, but also increase the added value of products. Take a mattress with a market price of around 3,000 yuan as an example. After increasing the health care function, there will be about 50% price increase.
Zhang Yiming, Chairman of Dalian Jianchen Health Function Bedding Service Center: Since the spring, when you come to the store to consult, come to the store to buy, its proportion is much higher than last year, and it is more than 60% than last fall.
It is understood that the property market has continued to slump in recent years, and the household goods market has also been affected. In order to adapt to the increasingly fierce market competition, the segmentation of products by merchants has reached an unprecedented level. In addition to segmentation by function, the home market has also appeared in terms of material breakdown, gender segmentation, and concept segmentation. With the post-80s group gradually becoming a family business, there are even special home products for the 80s.
According to relevant statistics, in the first quarter, the cumulative sales of building materials and home appliances nationwide was 218 billion yuan, up 2.07% year-on-year. However, some analysts pointed out that the building materials home market is still constrained by the downturn in the property market, and the recovery is weak, so it is difficult to return to the previous model of winning by volume and extensive development.
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