Today, the printing market is facing the intense impact and competition brought about by the ever-increasing media digitization, computerization and rapid development of the Internet. Many printing industry and outsiders inevitably raise a worrying issue: in the future, there is the printing industry. Is the existence necessary? The answer is yes: yes! The key is that the printing industry must keep up with the trend of digital development. Printers must master digital printing technology and e-commerce printing techniques. For centuries, the print media has dominated the major cultural communication technologies and played an important role in the development of human civilization. At present, this situation is still continuing. Regardless of past and present, our lives cannot be separated from printed matter.
First, all kinds of media create business opportunities for the printing industry
Since the beginning of the 20th century, along with the emergence and development of electronic technologies, many new types of means of communication have begun to emerge, and have formed a strong competitive pressure on the printing industry. Today, decades later, broadcasting and television have become an equally important mass media as print media. Once new types of online media have emerged, they show strong vitality and competitiveness. Among professionals, once raised the question: Will electronic media replace paper? Will there be media replacement? However, with the respective development of network technology and digitization of digital China technology in the printing industry, so-called paperless office has not emerged. Instead, the printing industry has used the network technology to produce a printing network system and print e-commerce based on the development of short-run printing. This formed a new situation of "media integration". The so-called "media integration" refers to the symbiosis of different media platforms, and Internet technology constitutes a common basis.
According to relevant data reports, in the United States, which ranks first in the world in the development of television and the Internet, in 1999 its advertising revenue in magazines and newspapers exceeded 43% of the total advertising revenue in the United States. This trend has also been demonstrated in other parts of the world. The reason is that Internet companies need to use traditional media, including print media, for publicity to attract people's attention. Even AOL, Yahoo, E-Bay and other world-leading web sites are no exception. At the same time, people adapt The requirements of the Internet age, the demand for newspapers and periodicals for professional books related to the Internet, e-commerce, etc., has increased dramatically. This has also contributed to the development of the printing industry to some extent.
What brings business opportunities to the printing industry is not just the development of the Internet. The development of the securities industry and the prosperity of the advertising industry have also created opportunities for the printing industry. The development of the securities investment industry has increased people's demand for economic magazines. Even some less developed regions can benefit from it. For example, over 800 stock exchanges in South Africa have adapted to the timely release of financial information. The requirements of communication, the fastest newsletter, industry analysis, quarterly reports, etc. all become short lived editions, and they can be adapted only with black and white or color digital printing technologies, which naturally strongly promotes the development of local printing plants.
Second, printing and network
Traditional printing companies must constantly consider how they can produce better products that meet the requirements of customers. Today's situation is completely different. As mentioned above, the financial industry, telecommunications industry and information technology industry have brought prosperity to the printing industry. Therefore, the printing industry has to reformulate its own code of conduct in accordance with the needs of high-speed development of securities trading and network economy. In addition, other industries in the rapidly evolving information society are also paying close attention to the demand for products and production efficiency of the society. They are constantly adjusting product categories and thus changing product packaging at any time. Therefore, the print cycle of print is a very important factor. At present, the printing industry has two process flows that need to be considered: One is the print production process including printing, printing, and printing. For this process flow, the printer has accumulated a certain amount of traditional management experience. The printer has accumulated a certain amount of traditional management experience. One is the business process, because the business management fee accounts for a very large share of the cost of printing. If business process management is not good, then even the best production efficiency is worthless. Therefore, printers must research and master the art of selling digital prints. The best way to solve this problem now is digital printing technology and networking (establishing a printing company website). The actual analysis of the American Xplor User Association can confirm the above situation. There are about 5000 Xplor member companies in the United States, most of whom are targeting the latest technologies (digital printing and the Internet).
Americans have long talked about the "E-era". The electronic age has become a popular language. This trend can be seen in Europe. AOL's ability to annex the world’s largest media company, Time Warner, is sufficient to confirm that “E is a strong economy, and the “E†economy and the Internet are new economic growth points.
Printing companies can share the prosperity of the "E" era, because the core business of the printing industry is to use the latest technology, and the printing industry can monitor the production process of prints and contact with customers through the establishment of a network system. Customers can also check their production status through the print network system without having to query the relevant departments of printing companies by telephone. At the same time, they can allow customers to obtain print quotation or print budgets without having to print budget departments, and allow real-time production tracking without reports. In addition, the network system allows printing companies and customers to communicate with each other, to contact the business, transfer proofs, check and modify the print, control requirements, order paper and communications with other business communications and other business.
Third, coexistence and development
With the advent of the Internet economy, not only has digital printing grown significantly, but also the sales volume of traditional printing methods such as offset printing has increased significantly. The sales figures provided by printing manufacturers are the most direct indicators of growth. According to an analysis by an authoritative source, In the world's on-demand printing market, digital printing machines that print monochrome prints will double by 2002, and the value of equipment will reach US$ 18 billion; by 2005, the value of equipment may reach US$ 25 billion. Although the market for digital color printing systems is still relatively small (less than 500 million U.S. dollars in 1999), according to Drupa2000's analysis of relevant data, this area will soon see a substantial increase.
The development of world trade in printing technology in recent years shows that the printing industry is an actively growing industry in the world. In the last five years, the global printing industry sales have increased from US$9.3 billion to US$11.7 billion. This growth and tendency Regardless of the change in the ratio and price, behind these figures there is a large increase in the actual trade volume of the means of production used in the printing industry. All indications are that this positive development will continue in the coming years. Therefore, various new printing methods will be actively promoted and developed in the coming years.
In order to adapt to the development of the printing industry, printing press manufacturers should also follow the following development strategies: through the automation and creation of a continuous workflow (the subject is computer-to-plate and computer directly to the press) to make the existing printing methods perfect; The development of new digital printing methods to meet the needs of professional applications (the subject is inkjet printing, toner-based electrostatic printing method).
In short, the success of printer manufacturing depends on whether they can bring profit and market to users of the printing industry, and not on any other aspects.