[China Packaging Network News] In the face of highly profitable retail products in China, the phenomenon of "Shanzhai" has become a widespread trend. According to reports from industry-related media, counterfeit candies and snacks from regions like Hubei and Guangdong have seriously undermined consumer rights. The proliferation of fake goods not only harms brand reputation but also erodes consumer trust over time. This can lead to significant disruptions in the operations of manufacturers, with increased costs across entire production lines and potentially devastating consequences for the industry.
To address these challenges, this year, companies are focusing on strengthening brand protection from the very beginning of the production process. Some security features that were previously reserved for larger products will now be applied to confectionery items as well. Ms. Sun, Director of the Public Relations Department at Xu Fuji, mentioned that in order to prevent the "devastating" impact of counterfeiting on their brand, candy manufacturers are taking proactive steps to enhance product security.
In China, at this stage, advanced anti-counterfeiting technologies such as texture-based anti-counterfeiting are considered among the most effective solutions. Companies like Jiannanchun and the China Health Care Association have successfully implemented this technology. Hainan Paiping Network Technology Co., Ltd. is the owner of this innovative solution. The key advantage of texture anti-counterfeiting lies in its use of fiber distribution on the surface of packaging paper to create unique identification marks. Consumers can scan these patterns using a smartphone and compare them against a database to verify authenticity. This method combines paper and printing in an organic way, making it resistant to temperature changes and significantly increasing the difficulty for counterfeiters. For small packaged foods like candies, this technology not only protects the product but also strengthens brand recognition and consumer confidence.
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