Shallow Discussion on the Packaging Design of the New Knowledge Economy Era (I)

In today's era of new knowledge-based economy, although there is still a gap between China's overall packaging design and foreign advanced design, there has been considerable progress compared to the early days of China's reform. All kinds of packaging are full of exquisite things. No matter from the aspects of graphic design, structural design, materials, and crafts, etc., they are all close to the advanced level in the world, and the competition is becoming fierce. However, competition will inevitably drive the development of the industry. The people must meet the new one. The challenges of the round, this also poses new and serious issues for designers. Packaging in the era of knowledge-based economy is not merely a “package”. In the tide of commodity economy, packaging design must be the pioneer in leading fashion, lead consumers to change old consumption patterns, and enter new life experiences.
1 The impact of new knowledge economy on packaging design When social and economic development is backward and slow, packaging will inevitably become constrained and not taken seriously. When social and economic development is rapid and open, packaging will inevitably flourish and become more popular. Its importance. Human society has experienced the evolution of its historical development. After the collection of economy, agricultural economy and industrial economy, it is moving toward a new era of knowledge economy, which is a combination of globalization, information intelligence and intensification.
The 21st century is the information age. The rapid development of information products and the informationization of products have become an important feature of current economic development. In the industrial age, the most prolific crystals are industrial products. In the era of knowledge economy, these are far from enough, and we must constantly integrate knowledge into new technologies and products to create new personalities. New century products that embody humanistic services. So today's economic characteristics have shifted from focusing on manufacturing to focusing on soft values ​​and services. The economical knowledge of product image makes the product have the characteristic of high added value. In the business operation, the CIS is fully introduced, and the corporate culture, products, packaging, advertisement and marketing are planned as a whole. The packaging design of some famous brand companies, such as Kodak, Nestle, and Coca-Cola, is the implementation of the overall cls that infiltrate the consumer groups of all walks of life to make people deeply impressed, which makes it a packaging of traditional concepts. Words have a qualitative leap, packaging as a company's overall philosophy to perfect embodiment, not just as a packaging product itself. The amount of knowledge and brand strategy contained in products and packaging design have become the basis of the competitive market and the key to success.
The improvement of the quality of consumer groups also requires that goods must be highly artistic and in line with the public's psychological and physical needs. This trend of human culture also validates Maslow's theory of people's different levels of psychological needs. This is the development of social progress. the result of.
The characteristics of the era of knowledge economy will inevitably affect the development of consumption to a high level and high style. The consumption of the noble symbol of the past era is gradually flowing into the popularization level, and it has spread into a trend of popularity, which has increased the consumption of the entire society by another step. The society as a whole is moving from the era of product-centered to the era of soft economic structure with product information and humanistic ideas. To survive and develop the design of an enterprise's products and packaging, we must find new economic growth points and integrate it into the operation of a knowledge-based economy.
In today's thriving commodity market, the market has shifted from a small primary business model to a large-scale, high-level business, to a professional monopoly operation, self-selected supermarkets and warehouse supermarkets, chained joint ventures, transnational, trans-regional, monopoly or derivative. Direct marketing, mail order, telephone, television direct sales, computer network sales, and other forms of marketing show diversification. People’s social identity, mode of communication, and family model are undergoing a fundamental transformation, resulting in changes in the concept of life and lifestyle. The different pursuit of material and spiritual constitutes a rich and varied life. The tremendous turning of the economy itself has also led to a major change in lifestyle and ideas.
In the whole society today, new life styles and concepts have built up new values, and new cultures have guided new personalities and trends.
The 21st century is a century in which China has comprehensively moved toward the international world and has entered the world. It is bound to face new people with a new attitude. Economic development is bound to drive the development of the packaging industry. The key lies in establishing a new packaging concept, seizing opportunities, and promoting China's packaging industry to face the future of a knowledge-based economy.
2 New Knowledge Economy Needs Packaging of New Ideas Human beings are the masters of the creation of all things. The progress of human civilization is created and pioneered by people. The soul of creation stems from human thoughts. Humans can see that the historical development process has mapped the course of the development of the mind. The change of ideas is actually a milestone in development.
The transformation of the packaging concept is a history of packaging development. This is the history of countless designers who have worked hard from generation to generation. All ideas are ultimately rooted in the economic base and ideology of society.
(To be continued)