China Modern Packaging Design

In the 21st century when the rapid development of science and technology and increasingly fierce market competition, how the packaging industry adapts to the development requirements of the new era and satisfies the sustainable development of modern packaging has become particularly important.

Developing packaging, protecting the environment, promoting the sustainable development of the packaging industry, and promoting the harmonious development of human and natural ecological environment have become common issues facing us all.

1. The evolution and development of packaging In the long history, packaging has been undergoing three stages of development along with the continuous progress, renewal, and change of human civilization.

1) Original packaging. Since humans have colonized caves, there has been a packaging act in order to store food and carry food. The purpose is to protect, store and move food or articles, and then evolve into the exchange of goods during the agricultural society, which forms the prototype of packaging. The packaging materials used during this period were simple materials from nature, such as leaves, bamboo, trees, and hides.

2) Traditional packaging. Mainly refers to the history of the past, use of natural folding rattan, grass, bamboo, stems and other materials to hand-made processing methods of various types of packaging and containers, such as the use of wolfberry leaves wrapped dumplings, hoist wine, bucket bag, bamboo Shell tea has created a wide variety of packages, bags, baskets, bowls, cans, altars and other packaging products. These are traditional packages with a rich folk flavor and folk flavor.

3) Modern packaging. It is the product of the industrialized society and market economy development. It is the product of large-scale mechanized production and long-distance safe storage and sales after the industrial revolution in the West. It is then promoted to cater to the market, guide consumption, and satisfy people's physical and aesthetic functions of commodities. The full range of demand as the center, the need for the transport of goods, protection, promotion and other functions gradually evolved into the packaging of the health, safety and environmental protection needs of green packaging design.

2. The sustainable development trend of modern packaging design According to Maslow's theory of the needs of the famous American psychologists and modern high-speed developed packaging science and technology to analyze and explore the sustainable development trend of China's future packaging design.

1) Green design suitable for environmental protection
The 21st century is a century of environmental protection. Modern packaging will continue the concept of green design proposed in the 1980s and 1990s for a long period of time. The rapid economic development has accelerated the destruction of the natural ecological environment. With the improvement of people’s living standards, various types of packaged solid waste have increased as people’s demand for goods has increased.

According to statistics, in 1998 China produced 18.13 million tons of packaging products, 70% of which were discarded after use, and discarded solid waste packaging has aggravated environmental pollution. The environmental problems caused by it have become increasingly prominent, and people are committed to researching new packaging materials and environmentally-friendly design methods to reduce the environmental problems caused by packaging solid waste. Innovations in packaging materials, such as: pulp molding packaging materials for thermal insulation, shock, impact and perishable; decomposable materials made of synthetic resin mixture of plant shells; natural starch packaging materials; autodegradable Packaging materials; in the design to reduce the late difficult to decompose the material used for packaging, try to use lighter weight, small size, easy to crush or flatten, easy to separate materials; as much as possible without the use of biological and chemical effects easily degenerate The materials are used to minimize the total use of materials while ensuring the protection, transportation, storage, and sales of the packaging.

2) Package design suitable for highlighting individualized products Personalized package design is a design method that involves a wide range and has a great influence. It is mainly designed for supermarkets, warehouse sales, and other different designs adopted due to different sales environments and venues. method. Whether it is for the corporate image, the product itself or the social effects have a great influence and influence. The shape and performance of the packaging image are toward the natural and lively humanized and organic formative development. The packaging personality quality and unique style are given to attract consumers. When designing, it must be systematically considered, and the actual situation should be analyzed differently, considering various factors. Such as the use of wine barrel modeling "wine barrel wine", the use of local folk theater face modelling of the "safe wine", the use of smiling Maitreya Buddha's "mouth laugh wine" ... and other bionic personalized modeling design, Its concept is new, distinctive, prominent, and visual effects are very strong. Such goods are packed on a variety of shelves and are very likely to attract consumers' interest and be accepted by consumers.

3) The packaging design network of modern commodities suitable for e-commerce sales has been used as a carrier to convey information. It has penetrated into every corner of the world, and the organization of demand and distribution has not divided the size of the country, market, investment, and trade. Through the network to complete, in accordance with the order of the network to activities. As early as 2001, the Ministry of Internal Affairs and Communications of Japan researched the technology of transmitting network technology through flowers. Although it is limited to limited fragrances such as Apple, it has changed the way that previous network transmission was limited to the transmission of images and sounds, and it was only a visual and audio transmission technology. Olfactory transfer technology has been added. The use of these technologies will enhance the sales of scented products such as cosmetics and perfumes. The combination of graphics, sound and taste will surely impact the e-commerce sales belt industry. Many traditional companies are facing challenges. Network technology has completely changed the customer's consumer behavior and consumption patterns. The packaging and decoration promotion function will also be diluted, losing its glory. As society enters the era of e-commerce, new requirements are placed on the function of packaging, and the packaging design of products has encountered new problems.

Since e-commerce enables business activities to be electronic, informative, networked, and virtualized, companies can directly publish merchandise sales information through the Internet. Consumers can directly search for information they need on the Internet and pass it. The network signed sales contracts, and then through the network to pay offline delivery, completely changed the traditional way of selling goods, eliminating the intermediary links of sales. It not only saves a large amount of raw materials, but also realizes the optimized distribution of goods and materials, improves the transportation efficiency, eliminates the manual loading and unloading and transportation of electronic goods, reduces transaction costs, and expands advertising and sales of goods. Gradually become a strong driving force for the world economy.

4) With the rapid development of modern science and technology, general packaging anti-counterfeiting technology has no effect on counterfeiters. Christine Rommel, an expert in packaging design and technology in the Far East, pointed out that copying plagiarism in packaging design in mainland China has become a strategy adopted by many small businesses in practice. They and the market's packaging of brand-name products are confused with minor changes. For example, the Jinliufu wine produced by Wuliangye Distillery was copied by a small factory as “Kim Tai Fook,” and they directly used the high-precision scanner to obtain Jinliufu wine packaging. The effect of the design, and then through graphics software such as photoshop processing, "six" to "big" to maintain the overall effect of the same, so that consumers at first glance is not easy to perceive the changes made, shoddy, Really confused!

Obviously anti-counterfeiting has become a major problem in China's modern packaging industry. Strengthening the visual effect of packaging design and strengthening the packaging and printing industry technology has become a powerful weapon in counterfeiting and rights protection. We can use special textured paper, special pigments and packaging technology such as holographic images, authentic inspection seals, bas-relief embossing, etc. in packaging design to achieve specific effects, so that those fake and shoddy goods are over-costly or not effective. Realistic and difficult to retreat. Therefore, the innovative approach of packaging design and the technology of the printing industry that combines high-tech achievements will be combined. The pursuit of ingenious originality and unique visual effects is another direction for the sustainable development of the packaging industry in the future.

Source: China Packaging Industry