[Reporter] Hello Mr. Zhao Yang, first of all, I would like to know what products or new design concepts are brought to our exhibition?
[Zhao Yang] This year's Beijing March exhibition brought new products with the following contents. The latest samples have three out of this year, two of which are PVC Italian deep embossed series products, and the other one is one year before us. The non-woven rotary net type product produced by the rotary net stork production line imported from the Netherlands, then its own characteristics and the color on it, including its overall environmental protection type, are the most advanced in the country. A production process. For the sake of our products, these three samples basically meet the current domestic needs, and are currently the most recognized products in the market, so the product itself is reflected from the customer's response. A relatively high evaluation.
[Reporter] You participated in this exhibition. Do you think consumers have changed their demand for wallpapers in recent years?
Tian Ruiqisen Sales Director Zhao Yang
[Zhao Yang] Generally speaking, the market share of domestic wallpaper is not high, so in the wall coating and materials installed in the home, the wallpaper may account for about 5% of the entire industry. . Compared with foreign countries such as Europe, America, Japan and South Korea, the overall gap may be large. According to statistics, more than 90% of the wall materials used in foreign countries use wallpaper. Therefore, for the current domestic market, it may be a whole. Sales volume is gradually increasing. This is a consumer concept of the final consumer group, and the recognition of products is gradually improving.
Most importantly, because many people in the industry and outside the industry are now pouring into this production line, including the industry of wallpaper production and R&D, it has created such a large environment for the development and competition of our industry. Therefore, for this situation, there may be a great improvement in the service level and product level for such an area where the entire product is consumed in the middle, including the actual price. With so many more and more people rushing into the industry, including the current price war, the final consumer will have a specific offer that can be implemented, so that in terms of overall long-term development, sales are Steady improvement. However, the frequency and rate of possible increases does not increase as the number of people pouring into the industry increases.
[Reporter] So what are we going to participate in this exhibition, what kind of expectations do you want to achieve?
[Zhao Yang] In fact, three exhibitions a year, Beijing, Guangzhou, Shanghai, we are all participating, first of all, this is the first investment, the second is a publicity for our entire brand, the most important thing is that we have done everything On the details of the service, the customer may be more embodies the feeling of the Tianqiqisen TKS brand. It is in its own operations and brand positioning, including a good and good service for mid-end dealer storefronts and mid-end customer groups. In view of the things at this level, I feel that we are improving and improving. I believe that these broad consumer groups will also be obvious to all.
[Reporter] I just talked about dealers. What kind of situation is our channel layout now?
[Zhao Yang] The channel layout is mainly like this now, because we may have been operating from the factory to today, and the brand has been operating according to this high-end route. In some market layouts, in fact, in the first two years, mainly in the first- and second-tier cities, but as the competition in this industry becomes more and more fierce, we may have to adjust the direction from this year and gradually move to the third and fourth lines. So for our customer dealer network, there may be around 800 in China now.
Because we don't have the main force to promote the unique form of our own store, because it is related to our own positioning, and the second is related to our development years, because we are actually a relatively young one. A brand.
[Reporter] Then what kind of development trend do you think we will have in the wallpaper industry in 2012?
[Zhao Yang] In fact, we are all watching this year, because from the environment of last year, there may be a big setback for many people who have entered the industry, because it is very simple, in the first two years There are only 4 or 5 retail stores in the building materials market, so now there may be 40 or 50 stores. For such a market environment where the overall share increase is not strong, increasing this level of fierce competition will inevitably lead to the dispersal of this part of the source and share. Dispersed for some of the already well-functioning, network layout is relatively complete, perfect such a factory, he may be a serious decline in sales. However, because we have been on the rise, from the whole of last year, even if the environment is not very good, we still gradually increase the overall share of sales. However, this year's recovery from the current market is better than in previous years, because this year may be relatively a year ahead of schedule, but this advance may have an impact on market recovery.
From the sales data of previous years, the overall situation this year is better than in previous years. It may be that people inside and outside the industry are expecting a good start this year. We also expect that there will be a better sales market in the second half of the year. The improvement, we are also very much looking forward to and expect this year.
[Reporter] The last question, I hope that your friend will send a declaration of good faith.
[Zhao Yang] On behalf of our Tianruiqisen TKS, I am able to do what our customers are. We have been doing our business with our heart and doing our services. We hope that the final consumers will be involved in the promotion of our brand. When promoting, including the use and consumption of products, what we can do is to provide 120% service and to ensure our overall quality. I hope that Guangzhong can receive this most practical benefit, which is what our TKS people have been working hard to achieve.
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