Shengxiang Group Zeng Xin: Green Home Casts Quality Life

Zeng Xin, Vice President of Shengxiang Group

On May 24, 2012, the "China Real Estate Decoration Development Forum (Qingdao Station)" was held in Qingdao. At the forum, Zeng Xin, the vice president of Shengxiang Group, accepted an exclusive interview with the media and conducted detailed analysis on the issues of “green home industry chain” and “green real estate”.

[Reporter]: Hello, thank you for accepting our interview. At present, the property market regulation has had a significant impact on the home industry. So what do you think of the flooring industry?

[Zeng Xin]: The impact is definitely there, but the size is different. The flooring industry is the downstream industry of the real estate industry. Therefore, the impact on regulation and control is slow and small, but it is not absolute. It is divided into industries. When an industry competes to a certain extent, its resources and models will develop in a higher direction, and in the crisis, it will be better upgraded. The key is to cater to the needs of different levels of consumers, whether it is the performance of the product or the material must do this, to minimize the impact.

[Reporter]: Under the guidance of policies, more and more real estate developers have begun to pay attention to green low-carbon real estate. How do the green value system of the icon and the value system of green real estate are combined?

[Zeng Xin]: Our icon has always had a mechanism to reflect our core competitive advantage. The most important thing to do is the green industrial chain formed by the icon of the past few years, although the green industry chain is for our company. It is just a representation of the production model, but it is closely related to all aspects of production. For example, our wooden flooring, from its materials, processing plants, research and development to final sales, is in line with the green concept advocated at the moment. . We form and guarantee our quality standards by monitoring the entire industry chain. At the same time, it also reflects our corporate philosophy of sustainable development. The green industrial chain of Shengxiang not only adapts to the current era of green environmental protection, energy saving and emission reduction, but also meets the demand of consumers for green healthy home building materials. The two are interdependent and mutually motivated.

[Reporter]: At present, the real estate industry has entered the era of fine decoration. How can the icon of the holy elephant grasp the opportunity of fine decoration?

[Zeng Xin]: First of all, we realized the arrival of the era of fine decoration earlier. Secondly, we have already had a fine decoration business many years ago. With the continuous improvement of people's living standards in recent years, the background of the times With the renewal and development, the fine decoration industry has developed rapidly. Because we have had similar experience and preparation before, coupled with the core competitive advantages of our green industry chain, we will have a broader development in the refined decoration market.

[Reporter]: I just heard the quality life concept mentioned in your keynote speech. It can be seen that the icon is very important to the quality of life. So how does the icon guide and enhance the concept of consumer quality life?

[Zeng Xin]: I personally think that quality life can be divided into several levels. The most basic level for us is to meet the needs of consumers. Secondly, we must advocate a good life concept, no matter whether we are constantly The new products developed by us or our after-sales service must be improved in essence from the concept of consumers. In the current fierce market competition, some counterfeit and shoddy products cannot be avoided, so we have the responsibility to guide and enhance the concept of consumers, and to meet the needs of consumers in the production and operation of products.

[Reporter]: Thank you very much for accepting our interview, thank you!