Economic characteristics of alcohol anti-counterfeiting packaging
The criminals use the characteristics of the high ratio of the tax value of alcoholic goods to the selling price to carry out counterfeiting and counterfeiting activities. They manufacture fake wine by manufacturing a large number of fake trademarks, fake wine bottles, fake wine bottle caps, fake wine boxes, fake wine boxes and other wine packaging, and also use the method of filling inferior wine with high-quality wine and using industrial alcohol to water. Manufacture fake wine, and also sell the fake wine produced through various channels.
The low economic ability of counterfeiters is a characteristic of wine anti-counterfeiting packaging. Judging from the cracked cases of fake wine, the producers of fake wine are mostly criminals with low economic ability. They are passionate about counterfeiting activities that can be carried out without much investment, so they often see rough packaging on the market. Simple counterfeit goods are particularly numerous, while counterfeit counterfeit goods with complex packaging and large inputs are relatively few. Alcoholic commodities basically conform to this law. When the investment required for counterfeiting is large enough, counterfeiters will be powerless and unable to carry out counterfeiting. Therefore, by taking full advantage of the low economic benefits of counterfeiters and adopting the post-printing method, it is possible to effectively suppress the counterfeiting of criminals.
Post-printing technology
Post-printing technology means that the packaging decoration printing process is carried out after packaging, which is a printing process different from the first packaging and decoration process. The usual packaging and decoration printing is carried out before packaging, that is, the packaging is printed first, and then the goods are packaged. For example, an ordinary wine box is printed on the paper of the wine box in the relevant enterprise, and then it is taken to the winery for packaging. The latter printing technology is the opposite. It requires the packaging of the goods first, and then printing. For example, the label on the wine bottle is not printed first and then the wine is filled, but it is required to be filled first. Printing, of course, the printing position has special requirements. Strictly speaking, post-printing technology is not a technology and can only be called a method, but in terms of anti-counterfeiting packaging, because the position of the printing will directly affect the anti-counterfeiting effect, it is said to be a technology. A technology with a specific meaning.
The traditional packaging and decoration printing requires direct printing or indirect printing, which requires the participation of printing companies, which increases the difficulty of anti-counterfeiting, which is mainly manifested in two aspects: First, poor management can easily lead to the loss of packaging, which is illegal. Apprenticeship provides an opportunity; the second is that the activities of criminals cannot be suppressed economically. Then the printing technology solved the problems of these two aspects well.
Post-printing anti-counterfeiting can suppress the counterfeiting activities of criminals from the economic aspect. Post-printing technology means that the packaging and decorating process of packaging is carried out after packaging. It is a different printing process from the first packaging and decorating process. Taking the post-printing process of ordinary wine as an example, the power of anti-counterfeiting can be seen. The post-printing process of ordinary wine is: wine bottling-capping-laminating-printing. The printing process ensures that the patterns are distributed on the film and the bottle. The pre-printing method cannot achieve the purpose. The printing can only be carried out after packaging. Every enterprise must implement the post-printing technology, and it must purchase appropriate printing equipment. Unable to invest, the economic activities of the criminals are suppressed.
The anti-counterfeiting effect of the post-printing technology is directly proportional to the investment in the equipment used on site, that is, the greater the investment, the better the anti-counterfeiting effect. To make alcohol products have good anti-counterfeiting effect, high-precision printing equipment should be purchased. One problem that should be paid attention to after printing anti-counterfeiting methods is to ensure that the purpose of destroying anti-counterfeiting is achieved. If the packaging does not adopt a special design, and the purpose of destroying the packaging during drinking is not achieved, then its bottles and caps may be used to falsify after being recovered by criminals. Therefore, try to destroy the integrity of the old packaging, so that empty wine bottles can no longer be used, its anti-counterfeiting effect will be better.
One type of material that is more destructive is heat shrinkable film or other shrinkable film. Most of these shrinkable films are used after the packaging process. If these films are packaged for printing after the goods are printed, there is no doubt that when enjoying these products, the packaging will be Will be completely destroyed. So it has better anti-counterfeiting effect. For example, an ordinary wine box is wrapped with a heat-shrinkable film. The wine box is made of whiteboard paper without printing any patterns or text. Then after the wine box is wrapped with shrink film, the entire packaging of the wine is completed. In the printing process, all the patterns or characters are printed on the shrink film. When opening the box, the shrink film must be destroyed first. The integrity of the patterns or characters is also destroyed. Therefore, the old packaging cannot be reused to achieve the purpose of anti-counterfeiting .
Post-printing anti-counterfeiting can block loopholes in the logistics of packaging. From the printing factory to the wine company's packaging production and distribution links, there are inevitably some management loopholes, such as stolen printing plates, stolen finished products, etc. These vulnerabilities will lead to the loss of packaging and bring some damage to the enterprise. There are also some law-abiding companies that sell printed packaging to counterfeiters at low prices through channels that are invisible to people, making the cost of counterfeit products extremely low and giving the green light for counterfeiting activities by lawbreakers. The method of post-printing is that the liquor enterprise directly prints in our factory, there is no circulation problem of packaging materials, thereby blocking the loopholes in the circulation process, which is undoubtedly a better anti-counterfeiting method.
Equipment selection for post-printing technology
Post-printing technology is a better anti-counterfeiting method and belongs to the category of economic anti-counterfeiting. Its characteristic is that enterprises must have certain printing equipment. From the surface, any printing equipment can become post-printing equipment, but considering the printing efficiency, equipment price, and economic conditions of enterprises, the equipment required for post-printing technology has certain selectivity. Here are some More applicable equipment type.
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1. Inkjet printer
The inkjet printer is a non-contact printing machine. It does not contact with the printed matter during printing. It does not have excessive requirements for the plane quality of the packaging. The printing speed is fast and the efficiency is high. Good adaptability, so the production date of the product is the main equipment of choice for printing. In the early days, only one color could be printed, so the range of use was limited. With the advancement of science and technology, the color inkjet printer has also moved from the experimental stage to the practical stage. At present, the four-color inkjet printer has been able to complete the ordinary printing work, and it can be satisfied by installing it on the alcohol production line. Post-printing anti-counterfeiting requirements for alcohol. From the perspective of development, color inkjet printing opportunities become the best.
2. Laser lithography machine
Laser lithography machine is a high-tech printing equipment. It does not use ink. It is printed by melting the surface of the object to form traces by focusing on the high-energy laser beam. Because no ink is used, the marks are clear, long-lasting, and not easy to erase. It has a good marking effect on various packaging materials (requires the use of special coatings for reflective materials). Because it is a non-contact printing method, the surface quality of packaging materials is not high, and high-quality products can be printed on rough surfaces. The price of laser lithography machine is higher than that of inkjet printer, but its anti-counterfeiting effect is better.
3. Hot stamping machine
Hot stamping technology is an ancient printing technology, which has always occupied a certain position in packaging and decoration. Especially the advent of laser holographic hot stamping technology provides technical guarantee for anti-counterfeiting packaging of alcohol.
Because laser holographic hot stamping technology is high-tech, difficult to master, coupled with high equipment investment and good decoration effects, it is generally considered abroad as a replacement for ordinary laser holographic marking technology and has better anti-counterfeiting in product packaging effect. The hot stamping machine is the key equipment to implement hot stamping technology, and its quality directly affects the effect of hot stamping. Because the cost of hot stamping is relatively high and is proportional to the area of ​​hot stamping, hot stamping technology is often used for post-printing tasks such as labels or seals with a relatively small area, which has a good anti-counterfeiting effect.
4. Other printing machines
Whether it is a gravure printing machine, a letterpress printing machine, or a screen printing machine, etc., can be used as post-printing equipment, but these equipment are basically contact printing equipment, so they will be subject to many restrictions in specific use. It affects productivity and printing effect, so in the selection of printing equipment, non-contact equipment is the best.
Post-printing technology has a good anti-counterfeiting effect. After the completion of the printing process requires specific printing equipment, in addition to the investment of the equipment itself, you also need to master the technology of using this equipment, if the packaging design guarantees that the printing must be implemented after packaging, then there is no post-printing technology and counterfeit investment The person has lost the conditions for counterfeiting.
With the printing equipment, there is no guarantee that there will be a good anti-counterfeiting effect, but it must also be combined with the overall design of the packaging to achieve a significant anti-counterfeiting effect and a good decoration effect. Only by comprehensive consideration of printing equipment, printing materials, packaging design, etc. can we receive good printing anti-counterfeiting effects.
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