A few days ago, Mr. Chen, a consumer who lives between Guangzhou and Shenzhen, bought furniture and went shopping in Guangzhou and Shenzhen. The famous furniture brand, the price of the furniture of the Dynasty, made Mr. Chen full of doubts. . In the same series of furniture, even if the regional differences are taken into account, the price should not be so disparity. How much is the furniture of the Dynasty furniture?
After receiving the online complaints and complaints from Mr. Chen, the reporters recently visited the stores of the Dynasty furniture in Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu and other places, and found that the price of the same series of products in the same series of royal furniture was disparity. Very serious.
In the flagship store of Dawang Road in Beijing, the Fenghuang series Bogu sofa FH0311 has a price of ¥11760 for the 2040*900*740mm, while the price is ¥20,580 for the Guangzhou Red Star Meikailong Tianhe store. The price difference is 8820 yuan. Bali series sofa set BS003A size 3210*1850*810mm, Shanghai Red Star Meikailong Hu Nan shop price ¥ 23200, while in Shenzhen Jinhai Ma Home Yitian shop is ¥ 14,000 yuan, the price gap is 9200 yuan. The chaos of the furniture price of the dynasty is amazing!
The price is free to test the consumer bargaining power
During the visit, the reporter found that many product prices of the Dynasty furniture were not marked on the spot. If the inquiry is made, the shopping guide will quote directly, or handwritten a price tag, but it is difficult to see at a glance how much money is discounted. In another case, There is a so-called national uniform retail price, but the strength of discounts in various direct stores is very different. For example, Guangzhou Red Star Meikailong Tianhe store generally discounts 20% off, the discount for clerk privileges can be 30% off, if the consumer continues to bargain, you can apply for a 6.5 fold; Chengdu Red Star Meikailong shop discount of 25% off, clerk It is said that it can continue to offer, which is full of tests for consumers' bargaining power.
A netizen once spoke in the Internet and confided his experience in buying royal furniture. He took a fancy to the Emperor Aijia series sofa F025, the clerk said that after the 8.5 fold after the 8.5 yuan, more can be bought, but after a period of time by the boss, add a single chair price to 11,800 yuan, after The bargain was finally sold at 60% off 7280, but I later inquired about the price of 5660 yuan and 5100 yuan in the surrounding cities. This experience made the netizen very depressed. I thought that the furniture of the Dynasty was a big brand, but the price was so untrustworthy that he had no good feelings!
During the visit, the reporter also found that the direct store of the royal family furniture was selling special products at the same time. The clerk said that most of them were stocks with backlogs and defective products, and the products of the Dynasty Furniture could be used for 4-10 fold. If you have a large amount of consumption, you can "re-distribute" on the basis of the discount. The reporter conducted a random interview in the store. Many consumers said that this form made them feel puzzled. The price tag clearly has the price of the price bureau, and the price can be arbitrarily mobilized. I am also afraid to buy it more easily.
The same series of products wide and deep price difference of 11080 yuan
After visiting the ruins of the five major cities (Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu), the price difference between the same series of products was disappointing, and it was surprising. If the consumer is a variety of products or a set of purchases, the price gap will be even more ridiculous.
Compared with the Guangzhou Red Star Meikailong Tianhe Store and the Shenzhen Jinhai Ma Home Yitian Store Dynasty Furniture Balinese products, the price gap is as high as 11080 yuan. For the price gap of up to 11080 yuan, consumer Chen said that it is unbelievable! "We buy furniture is the principle of proximity, I hope to buy things at home. I never thought that Guangzhou and Shenzhen are so close to the city, the price of the furniture can be tens of thousands of yuan, and it feels too crowded." .
It is understood that the furniture factory of the Dynasty furniture is located in the furniture industry zone of the Xiancun Emperor in Zengcheng, Guangzhou. The distance between Guangzhou and Shenzhen is not much different. In this regard, a well-known home brand boss said that the same product in Guangzhou and Shenzhen, the phenomenon of different prices, if the dealers operate, because the location and the different prices of the channel are normal, but the difference will not be so outrageous. If the company is directly operated, it will help the company to reduce the intermediate circulation of products to the greatest extent, and it is more competitive in terms of price. Therefore, the price system of general brand direct stores is unified.
Opaque, chaotic prices scare consumers
The price is opaque and the prices are very different. This makes consumers have to question: "How much is the furniture of the royal furniture?" In a random interview with the reporter, many consumers said that in the face of such chaotic furniture, it is definitely not dare. I bought it because I was afraid of being cheated.
As a concentrated area of ​​furniture industry in South China, Guangdong has brought together many well-known brands. Is there such a big gap in the price system of all brands in the same province? The reporter found through investigation that the price system of direct stores in Guangzhou, Shanghai and Beijing, such as Hao Laike wardrobe, is consistent. For the same series of products, there is a price gap of 10,000 yuan. Hao Laike Marketing Director but Xian Xi said that "impossible" and "can't believe". The "impossible" thing is really happening! To this end, the reporter connected to the director of the furniture marketing of the dynasty, said that after the phone was connected to the reporter, he said that he would not accept the interview and had nothing to say.
The price of the arbitrarily mobilized, the price of the same product is different by 10,000 yuan. Is this the weak supervision of the company's direct sales stores, or is it intentional? In the face of interviews, Mo Ruo-shen, such a company, such a product, if you are a consumer, do you dare to buy furniture for the Dynasty furniture?
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