It has been 20 years since the birth of the wide format inkjet printing market. The market demand for water-based wide-format inkjet printers has gradually stabilized-the current market has evolved into the replacement of products led by three manufacturers, and the competition between them mainly depends on the distribution network and equipment prices, not the product. Innovation-this is also a sign of a mature market. At present, printers using environmentally friendly solvent-based inks and latex-based inks are the mainstream products in the wide-format inkjet printing market, and their prices are usually below $ 35,000. This price can be accepted by most printing service providers.
The main innovations in the wide format printing market are reflected in UV-curable inkjet printers. UV ink can be printed on flexible and rigid materials, and its printing quality is even comparable to offset printing. UV-curable inkjet printing has become the choice of many screen printers who are seeking new investment directions.
The flexibility of wide-format inkjet printing technology makes it have the ability to print both indoor and outdoor products-especially the adaptability of UV curable ink to flexible and rigid materials makes it not only suitable for wide-format printing, but also for commercial printing. Commercial printers are looking for ways to open up new profit points. At this time, they suddenly realized that many core customers have business needs for wide format printing. Interestingly, products currently printed on wide-format printers and the resulting revenue growth usually exceed equipment manufacturers ’initial imagination. Just like who would have imagined that body advertising can become a major marketing carrier like today, in addition to printing, the installed capacity increased by 4 times the income.
The range of materials that wide-format inkjet printing technology can adapt to will be further widened. This also caters to retailers / consumers' demand for more choices. Imagine that the posters of retail stores change every 3 months with the update of the product line. Our thinking can also jump out of the posters. Imagine the flexible posters made of cloth materials, including the products themselves are digitally printed . Then, the decoration market (including advertising) will also become an important and growing field of wide-format printing applications.
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