When purchasing furniture, consumers often need to draw the ideal furniture style in their minds according to the factors of living room structure, living habits, educational background, consumption ability, etc., and then go to the furniture store to find the ideal style and brand in their hearts, but the whole process consumes It is time-consuming and it is difficult to pick out the products that you are satisfied with. The furniture customization business can make up for this shortcoming, and stimulate consumer demand to help the company grow and help consumers find a truly satisfactory product. However, in view of the current custom furniture business in Kunming, factors such as repairing non-return and environmental protection cannot guarantee the consumer's purchasing confidence and hinder the healthy development of the market.
During the reporter's visit, many consumers have a large demand for custom furniture business, but they are not willing to take on the risk of customization. Citizen Xiao Li told reporters: "I originally thought that only top furniture can enjoy such a service, but now many brands support furniture customization, which is really a good thing for ordinary people. Furniture customization can be designed according to their own ideas. The style that makes you 100% satisfied, this is the best decoration for every young person who pursues individuality. But the reason why you don’t choose custom furniture is whether you are really designing it after the customization. If you are satisfied, you can only bear the consequences yourself. The money spent on furniture purchase is not too small. I believe many consumers are not willing to take such risks.†Another consumer, Miss Yan, is on the product. The material problem expressed concern. Ms. Yan said to the reporter: “If you buy some furniture in the store, you can choose some big brands. The reputation of the product market can give you a firm purchasing confidence. You don’t have to worry about product quality. You can also see it when you buy it. Ready-made products are also relatively convenient to select. Friends around you also choose to customize furniture. They introduced that I also went to see some custom furniture, but eventually gave up the customized solution, because when buying custom furniture, I still worry about the environmental protection of the product. Although the custom furniture can be made according to the needs of the appearance, but in the process of production. Whether there is a cut-throat, whether the materials are environmentally friendly, but it is not known, even if you want to maintain the rights, you can only rely on your own 'single fight'. Even if the products produced and their ideal products are very different, they can't return, they can only pay the bills themselves. The buyers and sellers are not happy. Of course, if the customization risk can be reduced and the safe purchase conditions are provided, we will choose the customized products. After all, it is a unique and exclusive product."
The reporter also interviewed a Shenzhen custom furniture company by telephone. The person in charge of the company told the reporter: "We have branches in the country, Kunming regional branch in Dongchuan, mainly to provide consumers with customized wardrobes, sofas and other products." When asked if there will be custom products to cut corners, the person in charge told the reporter: "There will be no situation of cutting corners. After all, the company is a well-known brand in the country, and will customize the brand according to customer requirements. The materials used for custom products are qualified environmentally friendly products. "If the product is not satisfied, it can be returned. The person in charge said: "Because the custom brand is special, it is a special product specially designed for a certain individual, so it will communicate with the customer fully before the production, from color, style to use. All materials must be approved by the customer before they are produced. However, if the customer is dissatisfied with the product after the production, we will not provide the return service, and the returned product will be difficult to sell again, which will cause considerable losses to the company.†Subsequently, the reporter I got a similar answer from a Foshan furniture customization company, after the sale.
Custom furniture has risks for both manufacturers and consumers, resulting in a large demand for market consumption but low enthusiasm for purchase, and frequent disputes between manufacturers and consumers. In the future market development, manufacturers should establish a set of industry norms to provide customers with effective consumption protection, and at the same time fully communicate with customers and reduce both sides.
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