Trends in Printing and Printing Technology Today (continued)

6. The combination of network technology and the printing industry will be even closer, and will bring about tremendous changes in the traditional printing industry.

The "network technology" mentioned here includes two aspects of technology: one is that people are very familiar with the Internet (Internet) that has spread all over the world; the other is the internal network management system of an enterprise, and some people call it the enterprise LAN. . The following one by one analysis of their role in promoting the printing industry.

(1) The combination of the Internet (Internet) and the printing industry will have a positive impact on the printing industry.

It can be said that the Internet has many unique practical values ​​for printing, which is not available in other industries. Obviously, the technical support of the Internet for on-demand printing, the technical support of the Internet for the printing of the whole process solution, and the technical support for the Internet printing and publishing of the database. The implementation of these three kinds of technical support will improve the level of printing technology as a whole, and at the same time, the timeliness, availability, and popularity of printing will be significantly improved, which will result in the promotion of the entire printing industry.

- The technical and equipment conditions required for on-demand printing include: printing presses, network environments, on-demand printing of websites, and on-demand printing of production software and output processes. The network environment is an important part.

- In the printing full-flow solution, the remote proofreading, remote prequalification, and remote proofing are also built by the Internet from a design to printing process.

- Database printing and publishing, data storage, data storage, layout design and output, printing may be carried out in different places. Integration of these processes until the completion of printing, the same can not be separated from the Internet.

- In cross-media publishing, from the editing of news information to newspaper printing and web publishing, the entire process can be realized on the Internet.

- The development of the Internet seems to have reduced the size of the earth, and this has a profound impact on the printing industry. As long as the digital prepress processing system is connected to the Internet, digital pages can be delivered to designated locations and remote proofing can be completed. Or on-demand printing and online printing; configure the recorder can operate the CD; configure other high-density storage media, you can save the digital page back-up. It is because of the Internet that more and more companies seem to have found ways and means to globalize their businesses.

Obviously, how important the role of the Internet in the technical support of new types of printing is, and the Internet is bound to have a profound driving influence on the printing industry. It can be said with certainty that the application of the Internet in the printing industry will become more and more extensive and more important.

(2) The level of the internal network management system of printing companies has been continuously improved and applied more widely.

Under the impact of the new technological revolution and the new wave of economic revolution, printing companies need to innovate their original production and business management models. At the same time, they need to re-examine and design the original production and management processes. At a higher level, the company's competitive advantages are formed and the market's competitiveness is enhanced. This is a directional issue of concern in the global printing industry. Experts call this a process reconstruction of the enterprise.

The reconstruction of the enterprise process is based on starting from the company's business objectives, fundamentally re-analyzing and designing the functions and processes of the enterprise's production and management, and simplifying or omitting the repetitive and non-value added processes. The application of information technology can completely and comprehensively transform and reconstruct the operational mode of operations and business work processes, so that the company's production and management capabilities and level of comprehensive improvement.

The company's internal network management system established through the use of network technology enables the company's business management, material and equipment management, paper library management, personnel administration, pricing management, financial management, issuance management, and production management (subdivided into prepress management, Printing management, post-press processing management, machine management, etc.), various positions of various departments enter the network at any time into the network, and immediate reports can be generated to promptly reflect relevant issues, facilitating management to quickly and accurately Making adjustments is often referred to as the process from "automation" to "rationalization."

From "automation" to "rationalization" also belongs to the initial stage of the application of information technology and network technology in the production and management of printing enterprises. Some printing companies in China have already entered this initial stage to varying degrees. Its benefits are embodied in that it can partially or completely replace the activities and business functions that are carried out manually, promote the automation of production and business management processes to increase efficiency and reduce costs, and also through scientific, democratization and rationalization of management. Enhance the overall management function; it has changed the management organization, changed the company's production and management information delivery methods, so that high-level decision makers can directly contact the grassroots executives and understand the true information and so on. The construction and practical application of the printing company's internal network management system is a revolution for the internal management of printing companies.

The close combination of network technology and printing companies refers to the practical application of the two network systems of Internet technology and internal network management of printing companies in printing companies. This trend will be further developed in depth. Both of these two different network systems can bring about tremendous changes in the printing industry. If Internet technology and the internal network management system of printing companies are applied at the same time at a high level, the printing companies will have a more profound and comprehensive fundamental revolution and transformation. . The combination of network technology and printing industry will continue to develop and strengthen, and it will also develop rapidly in more advanced stages.
III. Hopes and Suggestions, Discussion and Discussion 1. It is urgent for China to formulate a solid and effective printing industry development plan and safeguard measures for the characteristics of the era of knowledge-based economy.

From the information brought to us by the World Printing Festival, it is not difficult to see that the new technology revolution represented by information technology has flourished throughout the world. After the industrialized economy reached its peak, the developed countries are struggling to compete and compete vigorously, and strive to occupy an advantageous position in the era of information and knowledge economy.

The ranking of China's printing industry in the world is not commensurate with China's status as a big country. The overall level of the printing industry is still lagging behind, and even if it is considered that it is not yet completed, the basic construction that should be completed in the era of industrial economy. We have already seen that the printing industry will develop into a highly productive manufacturing industry in the era of knowledge economy and become an integral part of the information industry. It will be a crucial industry for any country and region. There is no doubt how the future development of China's printing industry will directly affect and link China's politics, culture, people's lives and even the entire national economy. The printing industry in our country needs to intensify reform and development and catch up.

We hope that the competent authorities of our government and the departments concerned will have the greatest determination to organize industries, enterprises, scientific research institutions, etc., and work together to formulate an authoritative plan for the development of the printing industry, including solid and reliable concrete measures. In this plan, the printing industry should not only improve to the pace and requirements of the information age and the knowledge economy era, but also firmly establish its goals in competent authorities, research institutes, industry organizations, and enterprises. Specific development measures.

Faced with the rapid development of new technological revolution and the wave of economic globalization, China's printing industry needs to strengthen its reform and development efforts with strong government leadership and assistance. It must take effective measures to reduce the printing industry in developed countries as soon as possible. The gap will soon turn China's printing industry into a printing power in the world.

2. All organizations, companies and individuals in the printing industry in China must demonstrate that they can work together to change the status quo.

As pointed out by the person in charge of our government, there are still some problems in the printing industry in China. Some problems are even problems that have long plagued the development of the printing industry in China. We should be clear-headed about it. These questions are:

1 The scale of operation of printing companies is too small, and large enterprises are not strong. According to reports, the total sales revenue of the 1185 book and book printing industries included in China's statistics in 1999 was 14.88 billion yuan, equivalent to US$1.8 billion, which is equivalent to the annual sales revenue of a multinational printing group.

2 For a long time, China's printing industry has always had the problem of a serious excess of the total production capacity at a low level. Although the cleaning and rectification work has been significantly reduced, this problem has not been fundamentally solved, and has intensified the structural nature of the printing industry. contradiction.

3 The structural contradiction in the printing industry is further highlighted. This is also a long-standing problem. The economic structure of the printing industry, including the layout of production forces, the structure of ownership, the organizational structure of enterprises, and the structure of products, is incompatible with the further improvement of China’s socialist market economic system and the sustained, rapid, and healthy development of the national economy. Such incompatibility is manifested in: the state-owned printing enterprises are overstaffed and labor productivity is low; the middle and low-end monochromatic production capacity of the printing industry is in excess, and the high-end multi-color production capacity is insufficient; some printing industry's modern business concepts are weak and management is not standardized. In fact, under the conditions of a market economy, economic structural contradictions have become a critical issue for the development of the printing industry.

4 SMEs do not live, many companies have poor technical equipment, low levels of specialization, and low product quality, which are also constraints to development.

In response to these problems, the Chinese government and the competent authorities have strengthened their petty control measures, provided a fair market environment for competition, accelerated the adjustment of the economic structure of the printing industry, eliminated backward productivity, and squeezed excess productivity. They have adopted a series of measures. However, a series of measures have been taken to solve the problem of productivity. However, to solve the problems that have existed in the printing industry for a long time, besides requiring the government to have a correct and correct leadership, it also needs the understanding and support of all enterprises, and it needs the assistance of industry organizations and relevant departments; through the full play of the role of market mechanisms , To guide enterprises to improve quality and product quality, promote reform and adjustment, strengthen management, and establish a modern enterprise system, and truly improve the survival and development capabilities of printing enterprises under the conditions of market economy.

We hope that the printing companies will all come to maintain the overall interests of China's printing industry, starting from improving the quality of their products, and then improving the quality of their products so as to standardize their operations, advocating honesty and sincere service; SMEs take the initiative to “professional, refined, and special "The development approach is not to engage in low-level redundant construction.

We live in a great country where new technologies are constantly developing and the economy is steadily rising. As Vice Premier Li Lanqing said: "The new science and technology will bring new impetus to printing and new development prospects, rather than blocking the development of printing." It is entirely possible for our country's printing companies to find the right direction for their development in the new era and new century through their own efforts, and to obtain substantial economic benefits.

3. China's printing industry urgently needs a large number of training and the use of new types of technology and management personnel.

Professor Wang Xuan of Peking University Founder Group pointed out: "In all kinds of enterprises in China, the printing industry is the most popular industry with computers as the production tool. However, the level of information management in this industry has always been very low. Contrast between production and management informationization, It has become a feature of this industry. The importance of the internal e-commerce system represented by the production process management of printing companies in the production of enterprises has been recognized by more and more companies.” In fact, Professor Wang Xuan pointed out here. There is an important issue in the printing industry.

As we all know, the technologies used in today's printing production are far more extensive and advanced than before, including databases, telecommunications, and data storage. In addition, there are digital production equipment, color management, network technologies, and software application technologies. and many more. If Chinese printing companies adopt these new technologies to achieve leap-forward development of printing productivity, there must be hundreds of thousands of technical directors and production directors who can use new technologies and new knowledge to develop their businesses and manage their production. New professional talents and management talents.

The printing industry in China urgently needs a lot of introduction, training, and use of technical talents and management talents with new technologies and new knowledge. Only in this way will our company have the human capital to meet the challenge of entering the WTO, so as to seize opportunities in the face of new opportunities.

We recommend that China's printing colleges, printing training centers, etc., develop digital technology, network technology, color management technology, and related technologies for the needs of printing companies as soon as possible.