In 2 years, Zhou Bing, a graduate of Tianjin Urban Construction University, started from the hobby of enjoying an outdoor bicycle and played a little bit of an entrepreneurial project. The seemingly playful process has a blank blue ocean market, symptomatic crowd needs, and creative ideas. Activity design and rich experience accumulated and became a hit, and a little bit to find out their own way of entrepreneurship.
Four-year ride to accumulate outdoor experience
Zhou Bing, who graduated from Tianjin Chengjian University last year, was the most professional and focused person to do at school. I especially like to ride a bike and go to college.
There has always been a dream at the beginning. It is riding a bicycle to travel to China, and the university has been slowly realizing its dream for the past four years. Zhou Bing told the reporter that his riding is not just talk. Take Tianjin as the starting point, go south to Shanghai, go from Shanghai to Guizhou, from Guizhou to Yunnan, from Yunnan to Tibet, and use the new Tibet Line, the Qinghai-Tibet line, and Hainan Island roundabouts. All have passed. Sometimes with my companions, I sometimes ride completely on my own and the longest one rides for a month and a half. Because many places are not regular routes, so of course you will be very hard and you will encounter many difficulties, but you are not tired because of your hobbies.
Instead, it has accumulated valuable outdoor experience.
Children's projects break through the bottleneck
Because of the endless dreams, Zhou Bing fell in love with mountain climbing during the ride and joined the China Mountaineering Association. In addition, because of his hobby, Zhou Bing joined the Tianjin Bicycle Industry Association. At the same time, he is also the chairman of the Tianjin Undergraduate Cycling Union and leads 15 university associations. It was with the accumulation of these resources that Zhou Bing started its entrepreneurship in 2013 and mainly engaged in college outdoor tourism projects.
Since the beginning of the venture two years ago, college outdoor projects have been operating well, but with the arrival of the expansion bottleneck period and increasingly fierce market competition, the project needs to inject fresh blood. Zhou Bing said. In the course of groping the field last year, I caught up with the pro-child market and I was exposed to the concept of camp education. Camp education is a team-based experiential education conducted outdoors. It not only covers the outdoors, but also captures the gaps in the children's outdoor tourism project in the Tianjin market. It is also appropriate for the team to open up new areas.
120% ready to exchange for customer surge
After eight months of preliminary preparation, including recruitment of talents, market research, line inspections, event planning, etc., on May 1 this year, Zhou Bing’s team launched the first outdoor activities in the desert after the transition to children’s outdoor tourism, because there was no Customer base, the promotion of the first event was entirely based on friends and friends with WeChat forwarding. Finally, a total of 30 people were sent together.
The destination is the Emerald Island. Since it has gone under no less than 40 visits in the early days and is familiar with local people, it is not a traditional tourist attraction but a 15-km desert walk. Zhou Bing said that because he had never done a children's group before, so the preparations for the earlier period were also more intensive, including 120% preparation of various materials. It was later discovered that many were redundant, but they let the first time participate in activities. The family had a satisfactory experience.
It was this insistence that when Zhou Bing organized a second event two weeks later, the number of participants rose from 30 to 120.
Seeking finance to solve talent shortage
Due to the influx of events, many educational institutions in the city have actively found Zhou Bing and wanted to cooperate in the form of custom planning. This has also opened up the market for Zhou Bing and brought new problems. Now our biggest problem is the talent gap. With more and more children and more and more activities, we need a lot of manpower, but the current funding base is still not up to the recruitment standards, so we need to go with the venture capital. Negotiate financing issues before introducing talents.
In Zhou Bing’s view, children’s outdoor tourism ultimately requires a platform+landing model. Now that they are starting slowly from offline activities, they can accumulate to a certain extent, and they can join platform services when they have their own activity base camp. Then expand the market.
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