Sports O2O Provides Development Space for Sports Industry Date:2015-07-02 14:47
With the advent of the golden age of the sports industry, companies involved in the sports industry are also hurrying to lay the groundwork for sports O2O and combining business opportunities in the sports market with the Internet. It can be foreseen that the sports industry will have a huge space for future development.
A few years ago, if someone said that mobile phones and computers could be good helpers for fitness, few people would believe it. But nowadays, many people have downloaded and installed sports and fitness applications on their mobile phones for step counting, calculating sports mileage, calculating calorie consumption, and even for the appearance of venues, coaches, approx. courses, and the fitness team O2O. This will make exercise and fitness more convenient and fun, and greatly increase the enthusiasm of ordinary people in participating in sports activities. O2O analyst Liu Wanzhao said.
O2O has become a good helper for fitness
O2O is onli ne to offline mode, which refers to the combination of offline business and the Internet, making the Internet a frontline for offline transactions. In recent years, with the Internet + tide swept across all walks of life, sports O2O has sprung up and quickly occupied sports fans' mobile phones.
The current popular sports O2O platform is varied, according to the business provided can be divided into social interaction, health management, product retail and other major categories. With the concept of health deeply rooted in people's minds, the fitness platform has also become the main force of sports O2O.
Liu Wanxi believes that the biggest change brought by sports O2O is to make people more closely linked to each other, and it is easier to find and make similar fitness partners. For example, mobile communities that cover more than 50 sports events are often held, and offline sports parties are often held.
The move was initiated by Mingjiao Huang Jianxiang, who is a children's soccer training O2O product. His soccer program 0 yuan free training children's football coach, attracting young people to participate in football enlightenment at a low price of 1 yuan, creating a vertical operation of sports O2O First. Moving on the line less than two months ago has attracted more than 100,000 fans to sign up for the experience. Those parents who previously wanted to play football with children, but did not know where to play, who they were looking for, and those who wished to devote themselves to football training, found an intermediary without leaving home.
In addition, more accurate data collection, analysis, more authoritative guidance, suggestions, more convenient venue rental and sports equipment purchases will no doubt make sports O2O the best assistant for mass fitness.
Resource integration is the biggest advantage
The reason why sports O2O has such a great deal of energy is that its integration is its most underestimable ability. By means of mobile internet big data, online platforms can fully integrate decentralized offline resources and then perform optimal configuration, which in turn makes movement more convenient and efficient.
In Huang’s words, moving is like a river and lake. All sports-related resources, whether coaches, stadiums, enthusiasts, businesses, or sports knowledge, are all connected together, and then symbiotic and prosperous. As a vertical O2O platform, the service content of the mobile game highly matches the needs of users, and fully solves the pain points of shortage of teachers resources in the field of campus soccer and youth football. The reason why this can be done is inseparable from the full coverage of various related market resources.
It is worth mentioning that some government administrative departments have also tried to use the O2O platform to integrate and manage sports resources, not only providing more convenient and affordable services for the public fitness, but also revitalizing some sports venues and improving the efficiency of use.
As early as last year, the Hubei Provincial Sports Bureau took the lead in creating a sports public service platform for sports. Citizens can make free or discounted reservations for badminton, swimming, basketball, and other sports venues through mobile clients. The application reached 500,000 people in just one month. In less than a year, it attracted more than 610 venues to join the platform and registered 300,000 members.
Offline experience is the key
At present, the sports O2O market has a large number of products and different focuses. Therefore, the quality of the O2O market is uneven, and the market share and user activity are quite different. How to ensure the stickiness of users is farther in the middle reaches of this Internet blue ocean? The industry generally believes that offline users experience is the key.
Huang Jianxiang, who has been deeply cultivating the sports industry for more than 20 years, believes that the most important feature of sports is different from other fields is that it pays more attention to offline experience. As a training product, the resources of the platform, update frequency, coach qualification, follow-up service and other factors all influence its future development. The experience of group users and resource providers is not to be ignored, and sports are constantly adjusted to meet the diverse needs of users. As much as possible, all kinds of resources are centralized, and users and resources are free to choose and match. Schools, businesses, etc. can all get a better experience, so that coaches and venue providers can earn money.
The O2O platform swimmers, who integrate information on the swimming industry, public services and interactive social functions, will also be able to truly take root as their greatest competitiveness. Xu Wenhai, chairman of the platform founding company and chairman of China Chia Wah Technology Co., Ltd., said that in order to ensure user stickiness, in addition to being authoritative, accurate, timely, and interesting, the products should be beneficial to the operation of the venues. Vitality lies in providing value to customers, including not only consumers, but also companies to realize its value. At present, the homogenization of sports O2O market is serious and there may be a certain bubble. How to provide users with better and more unique services in the future will be the homework of each practitioner.
With the advent of the golden age of the sports industry, companies involved in the sports industry are also hurrying to lay the groundwork for sports O2O and combining business opportunities in the sports market with the Internet. It can be foreseen that the sports industry will have a huge space for future development.
A few years ago, if someone said that mobile phones and computers could be good helpers for fitness, few people would believe it. But nowadays, many people have downloaded and installed sports and fitness applications on their mobile phones for step counting, calculating sports mileage, calculating calorie consumption, and even for the appearance of venues, coaches, approx. courses, and the fitness team O2O. This will make exercise and fitness more convenient and fun, and greatly increase the enthusiasm of ordinary people in participating in sports activities. O2O analyst Liu Wanzhao said.
O2O has become a good helper for fitness
O2O is onli ne to offline mode, which refers to the combination of offline business and the Internet, making the Internet a frontline for offline transactions. In recent years, with the Internet + tide swept across all walks of life, sports O2O has sprung up and quickly occupied sports fans' mobile phones.
The current popular sports O2O platform is varied, according to the business provided can be divided into social interaction, health management, product retail and other major categories. With the concept of health deeply rooted in people's minds, the fitness platform has also become the main force of sports O2O.
Liu Wanxi believes that the biggest change brought by sports O2O is to make people more closely linked to each other, and it is easier to find and make similar fitness partners. For example, mobile communities that cover more than 50 sports events are often held, and offline sports parties are often held.
The move was initiated by Mingjiao Huang Jianxiang, who is a children's soccer training O2O product. His soccer program 0 yuan free training children's football coach, attracting young people to participate in football enlightenment at a low price of 1 yuan, creating a vertical operation of sports O2O First. Moving on the line less than two months ago has attracted more than 100,000 fans to sign up for the experience. Those parents who previously wanted to play football with children, but did not know where to play, who they were looking for, and those who wished to devote themselves to football training, found an intermediary without leaving home.
In addition, more accurate data collection, analysis, more authoritative guidance, suggestions, more convenient venue rental and sports equipment purchases will no doubt make sports O2O the best assistant for mass fitness.
Resource integration is the biggest advantage
The reason why sports O2O has such a great deal of energy is that its integration is its most underestimable ability. By means of mobile internet big data, online platforms can fully integrate decentralized offline resources and then perform optimal configuration, which in turn makes movement more convenient and efficient.
In Huang’s words, moving is like a river and lake. All sports-related resources, whether coaches, stadiums, enthusiasts, businesses, or sports knowledge, are all connected together, and then symbiotic and prosperous. As a vertical O2O platform, the service content of the mobile game highly matches the needs of users, and fully solves the pain points of shortage of teachers resources in the field of campus soccer and youth football. The reason why this can be done is inseparable from the full coverage of various related market resources.
It is worth mentioning that some government administrative departments have also tried to use the O2O platform to integrate and manage sports resources, not only providing more convenient and affordable services for the public fitness, but also revitalizing some sports venues and improving the efficiency of use.
As early as last year, the Hubei Provincial Sports Bureau took the lead in creating a sports public service platform for sports. Citizens can make free or discounted reservations for badminton, swimming, basketball, and other sports venues through mobile clients. The application reached 500,000 people in just one month. In less than a year, it attracted more than 610 venues to join the platform and registered 300,000 members.
Offline experience is the key
At present, the sports O2O market has a large number of products and different focuses. Therefore, the quality of the O2O market is uneven, and the market share and user activity are quite different. How to ensure the stickiness of users is farther in the middle reaches of this Internet blue ocean? The industry generally believes that offline users experience is the key.
Huang Jianxiang, who has been deeply cultivating the sports industry for more than 20 years, believes that the most important feature of sports is different from other fields is that it pays more attention to offline experience. As a training product, the resources of the platform, update frequency, coach qualification, follow-up service and other factors all influence its future development. The experience of group users and resource providers is not to be ignored, and sports are constantly adjusted to meet the diverse needs of users. As much as possible, all kinds of resources are centralized, and users and resources are free to choose and match. Schools, businesses, etc. can all get a better experience, so that coaches and venue providers can earn money.
The O2O platform swimmers, who integrate information on the swimming industry, public services and interactive social functions, will also be able to truly take root as their greatest competitiveness. Xu Wenhai, chairman of the platform founding company and chairman of China Chia Wah Technology Co., Ltd., said that in order to ensure user stickiness, in addition to being authoritative, accurate, timely, and interesting, the products should be beneficial to the operation of the venues. Vitality lies in providing value to customers, including not only consumers, but also companies to realize its value. At present, the homogenization of sports O2O market is serious and there may be a certain bubble. How to provide users with better and more unique services in the future will be the homework of each practitioner.
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