Content form, two-pronged packaging, value-added excellence

Guide: big but not strong, like a giant sponge, the weight is not light, how to make the component and the strong synchronization, it requires us to make a fuss about the added value of the package.

The added value of packaging is the main task. From the industrial chain, there is only the meaning of “big”, but there is no “strong”. From big countries to strong countries, China's packaging industry must optimize the industrial structure and increase the added value of the industrial chain.

After more than 20 years of development, China's packaging machinery has become one of the top ten industries in the machinery industry. The level of domestic packaging machinery industry is still in a low-level stage. Some high-capacity packaging equipment still rely on foreign imports to meet domestic demand. This phenomenon of excessive dependence has seriously restricted the sustained and stable development of China's packaging industry, and has also made some uncompetitive packaging machinery enterprises in China in an endangered situation.

China's packaging industry is still in the downstream of the entire packaging industry chain, and there are many low-level packaging processes. In the future, the sustainable development of the packaging industry needs to fundamentally adjust the industrial structure. Luo Baihui, an analyst with Jinmo Machinery Network, pointed out that in addition to steel belt balers, pneumatic balers and some small automatic balers, semi-automatic balers have certain scale and advantages, other packaging machinery is almost system-integrated and scale, especially in the market. Some package production lines with large demand are monopolized by several packaging machinery companies (groups) in the world packaging market.

The development of the packaging industry in the future is not only the development and application of the packaging materials itself, but also the intensive processing.

Look at the attitudes of adding value everywhere.

The added value of Taiwanese printing companies is concerned with the pressure of competition and digital trends in the mainland. The Foreign Trade Association held the "International Forum on Printing Service Application and Development" in Taipei on September 11 to discuss the possible transformation and upgrading direction of the industry and explore overseas sales. Possible opportunity.

Xu Dawei, deputy director of the International Trade Bureau of the Ministry of Economic Affairs, pointed out that the Taiwanese industry is mostly of a foundry nature, causing a vicious circle of price-cutting competition; coupled with its industrial characteristics, the domestic sales ratio is as high as 88%, and the export output value is gradually shrinking. In this regard, Ye Mingshui, deputy secretary-general of the Foreign Trade Association, said that this forum aims to build a bridge of communication between the industry and academia, hoping to bring the printing industry and the international standard to the international output of related printing products and services.

The attending academics at the conference pointed out that the cross-strait printing domestic demand market is saturated and facing oversupply problems. The big opportunities in Taiwan today are actually in overseas markets, namely, European and American countries that seek low-cost outsourcing, and countries that have not developed their own printing industry. For the possible direction of industrial transformation and upgrading, the participants pointed out that the printing industry must integrate with digital communication, cultural creation and publishing design to increase the added value of services or products.

HP's innovation added value We can see HP's expectations for the printing market, and the transformation and innovation of the HP printing division began.

In fact, no matter which manufacturer, transformation and innovation are very painful, the original business is doing very well, why do you have to go to a place that you are not good at? This is still to start with the challenges facing the printer market itself. Due to the advent of the mobile Internet era, the rise of terminals and electronic media, users' demand for paper printing has begun to decline.

The downturn in the big environment has forced HP to start looking for higher value-added markets. So where is this market? There is no doubt that it is printing. For the printing industry, the introduction of digital technology is a crossroads. The relationship between printing and printing is actually the relationship between ToB and ToC. For a long time, Japanese manufacturers have monopolized the high-value printing market such as printing and laminating machines. Although HP has a very high market share in the field of desktop printers, there is still a gap in terms of profit margin.

Because of the many advantages of technology, channels and global markets, it has not been printed out of this big circle of printing. For HP, it is a market that cannot be thrown away.

The new starting point seeks packaging value-added to break through economic growth and benefit improvement. The model that relies on scale-driven has become a problem of detention. Our packaging machinery industry should stand on a new starting point to examine and resolve contradictions and problems in development, so that development concepts Transforming, enhancing market awareness and strengthening the service performance of market supporting capabilities.

From the product structure, the new packaging machinery should pay attention to the trend of industrial automation, enhance the performance of structural motion control, and meet the market demand for simple and combined packaging machinery; from the supporting production level, vigorously develop supporting equipment, so that The function of the host has been greatly expanded, focusing on the integrity of the package and increasing the added value of the technology. In terms of market regulation, the use of resource sharing, technology universalization, and increased market access thresholds have resulted in a strong and strong complementary model of competition, changing market share and technological economic strength. The specific ideas of these developments have effectively transformed the development concept of the packaging machinery industry and made the benign operation of the industry begin to progress.

Regardless of supply and demand, or market matching, technology flexibility, no mechanical automation is a necessary condition. The improvement of the industry's independent innovation capability is the driving force for development. With modern scientific management, the establishment of enterprises will be improved, the production mode will be perfected in the competition, new market areas will be launched, and new achievements and high added value will be obtained.

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