On the Market Value, Promotion Function and Consumer Psychology of Modern Packaging Design (I)

[Abstract] Modern packaging design is a major pillar in the sales strategy of goods. The important functions of packaging and decoration in the competition and sales have attracted widespread attention in the industry. Packaging design is not simply a combination of aesthetics and practicality, it must also be considered Its market value, promotional functions and consumer behavior psychological factors. People-oriented, design for life only has the strong vitality of modern packaging design.
Keywords: modern packaging design; market value; promotion function; consumer psychology; aesthetic China's accession to the World Trade Organization, the competition of various industries will be more intense. Modern packaging design as an important product to increase the added value of goods, win the sales volume of goods and expand the market share, inevitably have the closest relationship with the consumer's psychological activity and its changing factors. The research on the market value of packaging design and promotion function, consumer behavior and aesthetic psychology is the success of modern packaging design.
1 The market value and promotion function of modern packaging design Modern goods can not be separated from packaging design. International Trade Center packaging consultant Salisbury once commented that modern marketing methods require products with a first-class appearance. Consumers should judge the quality of a product and first look at its appearance, and use it as a basis to judge the quality of a product. . Packaging design is an important part of the product. It is not a non-essential thing. The fierce market competition has greatly promoted the growth of production and consumption of products, and at the same time prompted the establishment of changes in corporate marketing strategies and market awareness. The “surprise” birth and “strength” growth of products in the market is inseparable from the “careful care” of packaging design.
While many Chinese and foreign manufacturers are updating their product cycles, they attach great importance to the technological content and visual communication design of their packaging designs so that their products can face the competition of the modern market and maintain their leading position in a unique and moving form. And for sustainable development, it will gain huge economic and social benefits.
Packaging design must be based on market needs to consider, to a large extent, the value of the market determines the value of product packaging design. Therefore, why are the products designed and what are the sales targets and groups of these products? How can the social benefits of products after sales become a complete system engineering of the market value of product packaging design? As we all know, the market determines the product, but also determines the product's publicity and packaging design communication concept. Therefore, without a clear sense of market, there is no market value for packaging design. In other words, packaging design without market is desolated, and the market without packaging design is colorless. In the modern society, the tremendous enrichment of products and the fierce competition of many traders make the packaging design also must be consumer-centered and God's activities. All listed products, one must have its own excellent quality, and two must rely on beautiful and beautiful packaging image to meet the various needs of consumers, while winning numerous market share.
The success of product marketing is affected by many factors. First, external factors such as political law, social and cultural science and technology support; second, the product's own brand, quality, price and sales channels. However, although the factors that affect sales are multiple levels, as long as the development of the packaging design field of products can be effectively carried out, the sales of the products will become smooth. According to the survey, among the representative products, 90% of its sales are in the package. Visible, superior packaging design has a powerful promotional function of the product.
From the circulation process and the consumption cycle of products, we can see that the promotion function of packaging design lies in the following: First, the designers can be people-centered and consider the purchase needs of the customer, such as the appropriateness of components and the convenience of portability. Second, when shopping When the self-help approach became more and more adaptable to modern social life, packaging was a silent salesman with a smile. Its apt appearance, vivid logo, concise and clear instructions and personalized colors led the consumer. Obviously, packaging not only inspires the consumer's desire to buy, but also can continue to attract attention and consumption after the first use, and then become a regular customer of the product, and pass the information to B through A. Therefore, excellent packaging design plays a positive role in the promotion of products in the market. (To be continued)