Future technology of printing

Non-print media and multimedia technologies cannot be considered as substitutes or competitors for traditional printing technologies. Non-print media accounted for only a small portion of Drupa2000. Drupa2000 is actually a print media exhibition that is a hard copy exhibition.
The revolutionary development of memory chip technology has made information digitization possible, resulting in a large number of non-print media products and new printing processes. Since electronic information media such as screens, digital texts, image processing and remote data transmission via satellites have been produced, people have begun to question traditional printing. The term “paperless office” was introduced more than 20 years ago. However, the fact of the current development is just the opposite. From a global point of view, the number of printed materials has never been as large as it is today, and the per capita paper consumption of the world is still increasing. This development shows that the new media has not had a significant impact on the continuous increase in paper consumption and thus has not affected the print media.
Fundamentally speaking, the print media is a hard copy. The method of manufacturing hard copies today is the printing method that we are familiar with, namely, letterpress printing, offset printing, gravure printing, flexo printing, and so on. The "digital printing process" does not describe the printing method, but merely describes the transmission of information (text and image data) from the raw data to the printing machine. The printing process itself (except inkjet printing) is still similar to the traditional printing process.
Non-print media is destined to be used in electronics, databases, and references. It is foreseeable that the development of electronic hardware and software will bring a structural adjustment to the printing industry. Information users will have more choices to get the information they need most economically and quickly. Therefore, both print media and non-print media use directories, references, databases, indexes, etc. The conversion of information between storage discs, online computer databases, and the Internet has largely become a reality or is becoming a reality. Drupa2000 shows that the development potential of print media has not been exhausted, and the advantage of print media is that non-print media cannot replace it. Therefore, various media will exist at the same time and complement each other. The scope of the media will continue to increase. Each consumer is free to choose the media that best suits him. This means that the printing industry is a growth industry, and even if The information age will still be a growth industry.
All media, print, and non-print media have one thing in common: they require specific text and image information prepared by the former media. In traditional processes, text and image information is transmitted via film or CTP. In the past few years, there have been revolutionary changes in the area of ​​pressure. Traditional typographic production and classification of image reproduction are disappearing and merged into integrated text and image processing. With the continuous increase of computer applications, page group editions and plate making are digitized, and digital data can be directly input into printing machines. Drupa2000 presents a series of practical CTPp systems. The use of digital cameras is increasing, and the enhanced smart high-end scanners continue to increase productivity and scanning quality. Digitized text and image data is displayed on a soft proofing device such as a display screen and sent to a printing plate or a printing cylinder via a computer-to-plate system. In addition, digital information can be further used in other media such as optical discs, the Internet, and the like. Multimedia is becoming reality.
Drupa 2000 shows newer and better printing processes, such as Carat of Koenig & Bauer, NextPress und Heidelberg Dl, MANRoland DICOWEB, etc. These new processes have a common goal - to produce high-quality hard copies as quickly and economically as conventional processes. The printing industry still relies mainly on printing paper products for development. At the same time, Drupa 2000 is, to a large extent, an exhibition of hard-copy machines and equipment.
The German printing press industry spent a lot of time and money for market strategy research and economic analysis. In the development of technology, the status of the printing industry in the media market will change. With the application of new printing technologies and communication technologies, the printing industry will not only be able to protect its traditional markets but also open up new markets.

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