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Along the Xintai Expressway southbound, the first high-speed exit that comes into view is Dajiang Public Welfare. The public welfare squat on the edge of the Tanjiang River was once known as "Little Guangzhou". Today, prosperity continues in the field of mahogany furniture, where mahogany furniture has become synonymous with the country's top products. Zhu Jiangzhi, secretary of the Dajiang Town Party Committee, said in an exclusive interview with the reporter that the traditional mahogany furniture industry in the town is aimed not only at the domestic market, but also at the global boutique category.
Create a "traditional furniture street"
Background: The traditional furniture industry in Dajiang began in the late 1970s. It was refurbished from the acquisition of old furniture to counterfeit with precious wood such as huanghuali, red sandalwood and rosewood. It inherits and carries forward the essence of traditional Chinese furniture art and is well received by many merchants. Consumers and collectors love it, and the products are sold all over the world. In 2008, Dajiang became the first “traditional furniture professional town†in the country. In the same year, CCTV went to Dajiang to film the “Three Woods to See the Redwoods†program. In March 2008, the works of the town were selected by the National Museum and the second and third conference rooms of the State Council. The traditional furniture of Dajiang is known as the fourth business card of Taishan. Its production skills have been selected into the intangible cultural heritage of Guangdong Province and it is applying for national intangible cultural heritage.
Nandu: How is the positioning of Dajiang mahogany furniture?
Zhu Jianzhi: People who make mahogany furniture in Dajiang are not used to being called a businessman or an entrepreneur, but prefer to be called a master or a master. They pursue not only economic interests, but more importantly, artistic achievements and realms. The positioning of our products is the pursuit of the unity of "type, art, material, rhyme", integrating practicality, culture, artistry and investment.
Nandu: The mahogany furniture of Dajiang is world-famous. What new actions are there?
Zhu Jianzhi: We will take the opening of the new section of the new high copper line water tide as an opportunity to build a “traditional furniture street†in Dajiang Town from the old high copper line public welfare bridge to the Dajiang section. Through unified planning and standardization of store construction standards, the operating grades of the enterprise stores on both sides of the old high-copper line will be upgraded to guide enterprises to develop at the high end. It is estimated that in early 2013, the construction of the old high-strength copper line of the traditional furniture street to the Dajiang section will be completed.
Promote transformation and upgrading, and increase the added value of technology
Background: Dajiang is an important industrial town in Taishan City. Its economic aggregate is in the forefront of Taishan City, and there are many private enterprises. Since the outbreak of the financial crisis, the export of some enterprises has been affected, and the drawbacks brought by the traditional low-end processing and manufacturing production mode have been highlighted. For this reason, the Dajiang Town Committee and the town government have taken advantage of the advantages and resources to guide the transformation and upgrading of enterprises. Great scientific and technological research and development efforts to increase the added value of technology to enhance product competitiveness.
Nandu: How do you understand the transformation and upgrading of the industry?
Zhu Jianzhi: The core of "transformation and upgrading" is to turn the extensive type into an intensive type, rather than simply switching to the industry. The focus of this year's work is to vigorously develop emerging industries; through technological innovation and policy guidance, the traditional industries will be revitalized.
Nandu: How is the transformation and upgrading of Dajiang enterprises?
Zhu Jianzhi: Under the joint efforts of the government and enterprises, a number of enterprises have achieved initial results in transformation and upgrading. For example, Jinqiao Aluminum Profile Co., Ltd. invested more than 80 million yuan in technical reform this year: implementing oil-to-gas conversion, building a gas storage, and achieving clean production; Improve alloy technology and upgrade product grades, widely used in high-tech fields such as high-end electronic products, automobiles, ships, railways, etc. Jiangkou Electric Manufacturing Co., Ltd. invested more than 70 million yuan to upgrade the production line, from the production of ordinary motors to the production of high-end brushless motors, the application range extends to medical equipment, optical electronics, electric vehicles, communications and other fields, product technology content and The added value is greatly improved.
"Development is the priority, people's livelihood is preferred"
Background: In the process of development, Dajiang Town adheres to the tenet of “development is the priority and people's livelihood is the priorityâ€. While focusing on economic construction, it pays attention to people's livelihood construction and improves people's living conditions. Through continuous efforts, the people's livelihood undertakings have achieved gratifying results.
Nandu: Please talk about the construction of the people's livelihood in Dajiang.
Zhu Jianzhi: We adhere to the tenet of “development is the priority, people's livelihood is the priorityâ€, and promote the implementation of a large number of people's livelihood projects in public culture, public education, environmental protection, agricultural production and social security, and promote the development of social construction: learning to learn The people's livelihood security system, such as teaching, old-age support, and medical treatment, has gradually improved, and the support capacity has improved markedly; the construction of social security projects, the public security situation and the atmosphere have clearly improved; the urban and rural appearance has been further improved, and the regional image has been upgraded.
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