The domestic packaging market - the rise of personalized printing

With the development of electronic publishing and cross-media publishing technology, the traditional printing market has been greatly impacted. The changing customer demand has led to the growth of on-demand printing, and the number of prints has become less and less. People not only hope that they can print at the required quantity anytime, anywhere, but also hope that the shorter the better the commencing period, the cheaper the price. The above changes have forced traditional printers to seek new businesses. The application of digital printing is just the opportunity for traditional printers to open up new markets.
Currently, digital printing not only plays an important role in the field of short-run color printing, but also a very important feature of digital printing is the ability to achieve personalized printing. The so-called personalized printing here is relative to the traditional printing. The traditional printing method can only print a certain number of prints with the same content at a time, that is, whether you print 1,000 copies or 100,000 copies, from the first to the last. Zhang Yinpin, the above graphics are all the same, exactly the same.
Personalized printing means that during the printing process, the printed image or text can be continuously changed according to a preset content and format, so that the first to the last print have different images or texts, each print All can be designed and printed for their specific issue.
Personalized printing is the fastest-growing area in the on-demand printing industry in foreign countries. On the one hand, manufacturers have begun to deliberately develop target markets for their target customers. On the other hand, end users of print have increasingly emphasized their own Personality, the increasing demand for the quality of printed products, thus promoting the promotion and application of personalized printing.
In the field of personalized color printing, there are many kinds of equipment that can be personalized printed. You can use Indigo's Turbostream, Ultrastream, E-print 1000+, Agfa's Chromapress, Xeikon's DCP32D/50D, and Xerox's DocuColor. 2000, Heidelberg's Nexpress 2100 color digital printer can also use HP Laser Jet 8550 color laser printers, Epson color inkjet printers and other color output devices. Of course, different kinds of equipment require different investments, and the quality of the printed materials obtained is also different, and the printing price is naturally different.
Because the customer's requirements for the quality of personalized print are also very different, therefore, whether it is an expensive high-end color digital printing presses, or inexpensive color laser printers, color inkjet printers, have been applied in their respective target markets.
The scope of application of personalized printing 个性 The application of personalized printing in the commercial field The commercial activities in foreign industrial countries are numerous, and people’s living standards and consumption levels have increased. As a result, the range of applications for personalized printing is extremely wide. There are various kinds of printed products, such as There are company annual reports, CI design manuals, product promotion flyers, restaurant menus, table cards, traffic permits, traffic signs, anti-theft license plates, greeting cards, badges, invitations, direct mail advertisements, and even some merchandise. Packaging has also been labelled with personalized labels. Some of the above-mentioned prints are only printed in one or more copies, which are dozens or hundreds of copies. Therefore, some people also called such a small number of prints as ultrashort prints. .
Case 1 Product Promotion Flyer Many companies often hold promotions based on changes in the market, but the number of leaflets is often small. At this time, using personalized printing to print some unique flyers will have a very good effect.
Case 2 Corporate Event Flyer When your company wants to hold some larger events, printing beautiful posters or flyers or brochures will be of interest and increase people’s confidence in participating in the event.
Case 3 Industry bids Currently, in order to compete fairly, various industries often adopt tender methods for some major engineering projects. At this time, a handwriting is clear, and the bids of the illustrated text will play an advantageous role in winning the bid for the company. However, the number of pages in a bid is very large, and the number of pages is only 3-5, and the use of personalized printing can guarantee that you can get a satisfactory bid in the shortest time.
Case 4 Corporate Image Design Manual Corporate image design manual is indispensable for the company to carry out business, but its number is generally less, and the quality requirements are very high. Personalized printing is very suitable for printing such products.
Case 5 Hotel Restaurant The restaurant is also very particular about the menu, and often a group of menus will be printed at a dinner party, so the number is not large. Some distinctive menus even become a collection of some people.