Newspaper industry takes the digital transformation road digital newspaper rises

In 2004, many newspaper industries embarked on the path of digital transformation. Digital newspapers are one of the important initiatives for the digital transformation of the newspaper group.

Digital newspapers can be described as a major innovation in the integration of traditional newspapers and modern technology. Digital newspapers have changed the pattern of using paper storage and publishing information for more than a thousand years. They have got rid of the shackles of paper media in terms of information storage, dissemination and utilization, and enabled the Chinese newspaper industry to use the laser photo-alignment technology to digitize the production process. Finally, the digitalization of the newspaper product itself was realized. Digital newspapers have obvious advantages over traditional newspapers: fast access to information, wide coverage, low production and transportation costs, strong real-time interaction and search capabilities, and high content credibility. However, due to some factors, digital newspapers cannot achieve a qualitative breakthrough. In fact, the application of digital newspapers should not be limited to the readers, but should be more applied to the accumulation, mining and re-application of data.

However, if you only have a digital newspaper newspaper group, you feel that you have completed the transformation and upgrading, and in line with the requirements of the development of the times, you can grasp the eyes of the readers. This is wrong. To achieve digital transformation, it must also be strategically Make major adjustments. Digital newspapers are actually just an inevitable choice for us to face the rise of emerging media. The emergence of digital newspapers is not the ultimate result of the development of science and technology, nor the goal of transformation and upgrading. Digital newspapers are only the beginning. It will lead the digital transformation of the entire newspaper industry and lead the Chinese newspaper industry to continue to grow and develop.