[ Chinese wardrobe network ] As the competition continues to intensify, the promotion war between the wardrobe enterprises is also intensifying. The slogans such as "the lowest price of the year" and "factory direct selling price" are common in sales promotion. However, some insiders have revealed that behind these price wars, hidden secrets, consumers must not be overwhelmed by low prices, impulsive consumption.
Price promotion hidden mystery consumers should not "impulse" consumption
"The lowest price of the year" can not be verified
In the situation that the competition in the wardrobe market is fierce, there will be a certain profit margin for each promotion of the merchants, but the so-called "lowest price of the year" is true but cannot be verified. Every time a business does an activity, it will rarely promise that all the products in the store are “the lowest price of the yearâ€, but only select the products of individual styles to impact sales. These "special" products are mostly "active products" that dealers specifically apply from manufacturers. Manufacturers are very strict in the sales of these products, the same "active products" generally only appear in the scene of a certain promotion in the same city. This is also the reason why the merchants are full of enthusiasm when proposing "annual insurance prices." In the absence of comparison objects, consumers are naturally unable to deny the “lowest price of the year†proposed by the merchants, but it is unclear how much the “lowest price†that is not compared can bring benefits to consumers.
"Package combination" no comparison object
Through field visits, it was learned that some merchants proposed the “lowest price of the yearâ€, which is not specific to a certain product, but specifically for some “combination packagesâ€. Such "packages" generally contain more products, and the categories are more comprehensive. Coupled with the promise of "insurance" by the merchants, it is very beneficial to enhance the sales of the merchants. But in fact, whether this "package" is "the lowest price of the year", consumers can't find the comparison object, because the "smart" merchants will not combine the same products with the same product every time. ". It is precisely because each package's "package" content will present some new faces, so consumers are also easy to ignore.
Face the lowest price, avoid impulsive consumption
No matter how fierce the competition in the wardrobe market is, it is unlikely that merchants will “earn and lose moneyâ€. The reason why most merchants rush to put forward the “lowest price of the year†is nothing but an expedient to attract customers to place orders. When consumers purchase products, they must not blindly pursue low prices and superstitiously believe that the so-called "insurance of the whole year"; when encountering the "lowest price of the year" products, we must carefully compare the products with other similar products in the store. In the end, what is the difference, whether the material and the place of production are the same, whether the processing methods such as paint surface and edge are the same, whether the thickness of the plate is “shrinkingâ€, and whether the after-sales service is “discountedâ€. In short, choose furniture such as wardrobes must be more comparison, more understanding, avoid "impulse" consumption.
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