In 2000, e-books became the most popular project for venture capital investment in the world. There is a printing industry magazine in Taiwan. It is recommended that the author and Mr. Na Fuzhong publish a magazine book ("MOOK"), aimed at the Articles and articles related to e-book topics are combined into one book. "MOOK" became a popular publishing method at that time, which was to design the layout and appearance in the form of a magazine, so that you can use the magazine model to sell advertisements.
At that time, everyone's topics often revolved around e-books, often with unfinished meaning. But without a smartphone, we did not expect that e-books might leave the computer and work on their own. People can download e-book content while walking.
Once, a teacher told a classic joke, and we all felt that we could make a simple and interesting note about the future of the paper book.
He said: "One day, your great-granddaughter would hold a (paper) book in hand and ran over and asked: Grandpa, Grandpa, what is this stuff? Where is the switch?"
I did n’t expect that today ’s paper book also needs a battery and a switch, because with the metal conductive ink, you can print coils, antennas or switches, and with QR code and other technologies, you can connect the mobile phone that the reader does not leave. A supercomputer that can be connected to any server in the world. As long as you design an app that works well with the printed content, paper-based prints and omnipotent mobile phones and computers can make unlimited possibilities.
But people who read books do not want to watch animations, nor do they want to play video games. No matter how wonderful ancillary programs are, they are not as good as Yan Ruyu and Golden House in books. The novel hypnotizes readers and makes them think that they are part of the story, at least a bystander, and indulge in the characters, scenes and plots arranged by the author. Readers are attentive and consistent in the development of the story. They are afraid to startle the characters in the story without making a sound. You can call someone while watching TV, and discuss with the people next to you while watching the movie, but no one can chat with others While reading.
Therefore, the paper book plus the battery may only be applied to the magazine. The advertisement originally needs to attract the reader ’s attention. In addition to the color pictures, now with the functions of sound animation and interactive games, it can certainly attract the attention of the advertiser first. .
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