The most cultural charm packaging, the best structure of creative packaging

The year of reunion was jointly developed by Shanghai Rongsheng Industrial Co., Ltd. and Luzhou Laojiao Co., Ltd. in May 2005. The packaging design focuses on the dissemination of China's "reunion" culture. Its packaging conveys peaceful, peaceful, affectionate, reunion, and prosperous cultural information to consumers with unique shapes and festive patterns, highlighting the profound Chinese traditional culture and ethnic customs. , profound cultural connotation.

The package is unique in shape and has a close composition. It is full of happy reunion. The design combines the perfect combination of packaging and wineware. Creatively, the four sides of the outer package pierce through the sides to reveal the words on the wine and cleverly form the theme of "Reunion" to improve the display of the package. The design elements are dominated by Chinese traditional New Year pictures. Red and gold are the main colors. It is festive and auspicious, and the strong sense of traditional culture is intriguing. If the wines are combined individually, they form a perfect "circle" pattern, or collect, or watch, giving people a wonderful blessing and imagination! After the entire box type was expanded, the atmosphere was stretched and the counter displayed excellent results. Just think, such a culture can not but attract consumers; such ideas, consumers did not refuse to pay the reasons!



Source: "Sugar & Alcohol Weekly"

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