Product Design and Consumer Interaction II

4 Added value of the product

The first commodity only met the function of use, not to mention the economic value outside the product. Use was the only requirement. With the abundance of similar products, the profit of production continued to shrink. How to obtain the maximum benefit became the focus. Personality and characteristics need to be acquired outside the functional characteristics. When the functional requirements reach the extreme, people are seeking to transcend the spiritual function of material value - culture and art. When two kinds of similar products are equal in terms of technological content, the shape, color, and material are playing their advantages. It is also a set of suits. Although only changes are made in the collar and cuffs, the market sales will be different. A cell phone can only be able to The sales volume of the color change shells will also be different. A car will only have a good performance due to changes in the front face and taillights. If the overall shape is updated, the effect will be even better. The slogan "people-oriented" is never out of date, the concept is constantly changing, the pursuit of a better life is endless, the hunger for culture and art is constantly escalating, and it is particularly important for spiritual enjoyment, flaunting individuality, and seeking interactive communication. This provides designers with a broader space and finds a point of appeal for the enhancement of value-added products. The difference in artistic style is a book that can never be read for the target customer, and the buyer originally paid a lot of money. This is the inevitable result of the market economy and the lifeblood of the enterprises in the new era.

5 Extensive Circulation of Goods

The products are listed on the market to form commodities. The products are continuously developed to meet the needs of human material and spiritual life. Where there is human existence, there is the existence of commodities. Since ancient times, people have made painstaking efforts to open up the road to trade, such as China. In the ancient Silk Road, commodities from different places brought back from the West, along with the development of technology and the renewal of means of transportation, shortened the gap in the time and space of commodity exchange. Modern online sales and express direct sales have entered people’s lives and international economic integration. The frequency of circulation has been accelerated, various kinds of commodities are full of people's horizons, overwhelming merchandise advertisements have constantly stimulated people's attention, people will judge the advantages of commodities with experience and perception, and will also be surprised at the new products they see. The artistic information and inherent culture will continue to cultivate and enhance our aesthetic sense. Therefore, the demand for commodity diversification has emerged. Due to the extensiveness of circulation, it also puts a more nuanced orientation on the diversification of art in commodities. For example, European manufacturers, American models, and Asian models have been put into production at the same time. The type, interior, color and other aspects are all targeted with the target customers. Fujifilm's packaging sold in China has pictures of the Forbidden City and Chinese panda designs on the packaging. This closeness will eliminate our sense of distance from the goods. It is easier to accept it because the art form is at work.

6 The educational nature of commodities "beauty"

People's access to knowledge is not limited to books and classrooms. The entire society is a large database. While it is consuming goods, it is also receiving knowledge education from different sources. This kind of education is not a spoonful but a natural one. Yes, it is potential, but also colorful, like a chair, regardless of Chinese, Western style it will carry a kind of artistic information, modeling form, material, color, style and so on. We chose this chair instead of the chair because it is determined through comparison and comparison. This process is a process of ascending the process and accepting the education of commodities. After many such processes, we accumulate experience. This experience is in the future. Aesthetic theoretical basis. The “beauty” of goods can be discussed from two aspects. The first is the “beauty” given by the product designer. This is based on the integration of the designer’s market orientation and individual artistic accomplishment into the product. The level of art and the opinion of the arts play a decisive role in the emergence of different levels of colorful artistic styles. As the saying goes, "Department Stores will be able to find corresponding customers, but the sales volume will be different, forming a mainstream and non-mainstream distribution." Situation: Mainstream products are always the favorite of manufacturers, because they can create the greatest value, but they are not directly proportional to the arts. This is a point that many designers worry about, whether they follow the trend, or they are unconventional, and most of them choose the former. Designers are willing to highlight their styles and establish their own personalities, but they tend to overlook this point and are also annoyed that the problem of the consumer environment is also the second problem: the aesthetic level of consumers, designers have the obligation and responsibility to enhance and guide the education of consumers , so that they establish a correct aesthetic in the use of goods, which requires a process in this process Designers can not be impetuous and eager for quick success, to clear and influence, and take effective countermeasures to eventually build a mature healthy consumer market, so that consumers and design to achieve the best fit.

7 Conclusion

Many products can enjoy a variety of artistic enjoyment during use and viewing. Like a chandelier, you can admire the appearance of the exterior and the color of the lampshade, as well as the parts and patterns that you decorate during the day. At night, you can feel the transparency of the lampshade and the texture of the material, the level of the structure, and the transformation of light and shadow. When a telephone is not in use, it can be used as an accessory to set off the interior environment, and it can be used to feel and hear. A rug has both a soft texture and a beautiful pattern. All the goods are of a certain artistic nature. Shopping is an interesting thing. When you enter the mall, you are also experiencing art. Therefore, modern shopping venues are also a leisure environment. Even if you do not purchase, you can see a wide range of goods and get the artistic influence of the goods. Therefore, consumer goods are also in the consumer art.

(Text / Ling Shiyi Zhongyuan Institute of Technology)

Packaging Engineering