Graphic Design and Poetry's Artistic Conception

Keywords: Graphic poetic mood concise

Those who study Chinese paintings all know that Chinese paintings have an "artistic conception." One painter uses lines, ink, color, texture, and other elements to scribble and stroke his poems to express his atmosphere. In particular, the rise of the Chinese “Literati Paintings” during the Song Dynasty made this poetry, calligraphy, and painting trinity highly praiseworthy. For example, Su Shi, a great poet and painter, explained his “poetry and painting”: “An ancient painting artist is a non-fiendi, writing The imagery is slightly the same as that of the poet.” Thus it can be seen that Chinese ancient paintings have paid great attention to poetry and poetic inspiration. However, the conception of "poetic mood" is reflected in graphic design. The artistic conception of this poem not only refers to the "artistic conception" of Chinese painting, but also provides a creative idea for graphic design.

Let us first look at what constitutes the "artistic concept of poetry," and the conception of poetry is also called the poetic conception. It is the poet who extracts the most elements that can arouse people's feelings (such as people, things, events, etc.) from the real life when they reflect life, conduct a high degree of concentration and generalization, and form a full-fledged realm full of thoughts and feelings. The artistic conception of poetry is the soul of poetry, and it is also the natural expression of poet's "motivation and neutrality". It is the key to infect readers' resonance. Due to limitations in space, poetry always touches people with emotions and emotions. Therefore, the language requirements of poetry are concise and vivid. They need to include profound feelings in the figures to achieve The artistic effect of the space. Graphic design is the use of visible images, symbols, outlines, and colors to convey ideas and feelings directly to the viewer. Although there are differences in the expression of the two, they are consistent in the pursuit of artistic effects. From some excellent design works, it is not difficult to generalize certain design principles. The basic requirements of graphic design must be embodied in the most concise, clear, happy, and easy to remember intensive and symbolic aesthetic-appropriate forms. It often represents the most essential aspect of things. It is a highly generalization and concentration of objective existence. It is the most beautiful form that can best convey the spirit of design and impress the viewer.

Graphic design should embody "the poetic artistic conception". In short, it is necessary to study the creative process of poetry. Throughout the process of graphic design, we strive to achieve a poetic appeal with a concise and vivid artistic language. First of all, the graphic design and creation must correctly understand the design subject to be expressed and find the entry point of the design. The choice of the entry point is often a painful process of thinking, and people feel that "there is no room for doubt". On one occasion, Nanyi’s book-laying teacher gave us a graphic design topic—using the most concise lines to express “the relationship between the sun and the earth.” In general, such topics are naturally reminiscent of “Earth. In the style of "turning around the sun," it is very difficult for everyone to get rid of this kind of embarrassment. Almost all students use this kind of graphic form to express themselves. Obviously, this kind of mediocre entry point is not what the teacher expected. When the teacher drew a copper coin-like round and square pattern on the blackboard, the students were all sentimentally squealed as if they were secretive! We know that the “Tianyuan District” is in line with the cosmology in China’s traditional feudal ideology. This design uses the “tianyuan” to interpret everything. Obviously, as a graphic design, it is often like the creation of poetry. Through the designer's high degree of generalization, it captures the most essential part of the expressed subject as an entry point, concise in reason, but the result is unexpected. Outside. Thus gained the audience's resonance. Second, the use of poems in refining sentences and refining characters is similar to the dismal performance of graphic design. In Wang Anshi's poetry, the phrase “the spring breeze is on the south bank of the green river” has historically been passed down to people. The word “green” was originally called “to” and was later changed to “over” and “into” again. ", and finally decided to use "green." Such "deliberation" is often experienced in graphic design. In fact, it is a process of accumulating thinking power. For example, in the design of logos, the complexity and complexity of graphics, the choices and changes of elements, etc. have to be pondered repeatedly and the best form can only be achieved after numerous “deliberations”. The end result is often "abandoned by too few."

To embody "the mood of poetry" in graphic design requires designers to have profound cultural background and extensive knowledge; at the same time, designers' understanding of ideological fields such as nationality, tradition and religion is also extremely important. Today's highly developed material life, many of us gradually ignore the traditional cultural knowledge, and therefore can not reflect the "poetic" in the design, so we must learn a wealth of cultural knowledge, especially the study of literature. Ancient Chinese poetry, words, songs, and voodoo were handed down. Through the study of poetry, one can understand its creative method and learn its language scrutiny. Only in this way can we outline the objective existence in terms of poetry-like language in the process of graphic design, accurately grasp the most essential things, and then use the most concise artistic language to express it in a form that conforms to aesthetic standards. In the past, we talked about the "artistic conception" of Chinese painting. In fact, the "artistic conception" in graphic design is also reflected in the design work more or less. Many good graphic works can use concise verses to summarize the design ideas and the appeal of the audience. This is also a kind of “poetic mood” in graphic design.

Looking at the graphic design process, in fact, the same as poetry creation, "two sentences of three years, a double tears," only a thousand can be refined to get a real gold, where the "real gold" is the perfect pursuit of graphic design, As a poem, a vivid language is condense - this should be the highest level of graphic design.