Business card design basis (on)

(A) The basic requirements for business card design

As a person and a professional independent media, the business card should be designed with respect to its artistry. However, it is obviously different from art works. It does not have high aesthetic value like other works of art and can be appreciated and played with. In most cases, it will not cause people's focus and pursuit, but it is easy to remember, has a stronger identity, and people get the information they need in the shortest possible time. Therefore, the business card design must be concise and clear, with clear-cut fonts, emphasizing design awareness and artistic style.

The basic requirements of business card design should emphasize three words: simple, merit, and easy.

1. Jane: The main information transmitted by the business card should be concise and clear, and the composition should be complete and clear.
2, work: pay attention to quality, efficacy, as far as possible to make clear the information passed.
3, easy: easy to remember, easy to identify.

(b) The outline of business cards

The outline refers to the frame shape of the existence of the picture. This frame can be either a picture in the picture or a picture of the picture. The mission of the profile is to quickly control the reader's line of sight and maintain the integrity of the picture. The profile of the business card should not be too strange or too dazzling, and should not be distracted from the main audience.

(c) Business Card Design Procedures

1, before the card design is first to achieve understanding of the three aspects

(1) Understand the identity and occupation of the card holder.
(2) Understand the nature and functions of the business card holder's unit and its unit.
(3) Understand the business scope of business card holders and units.

2. Unique ideas

The unique idea comes from the rational positioning of the design, which comes from a comprehensive understanding of the holder and the unit of the business card. A good business card idea can withstand the following aspects of assessment:
(1) Whether it has visual impact and identifiability.
(2) Whether it has the job nature and identity of the media subject.
(3) Whether it is unique and unique.
(4) Whether it meets the holder's business characteristics.

3, design positioning

Based on the understanding of the first three aspects, the design concept of the business card is determined, the composition is determined, the font is determined, and the color is determined.

(d) Copywriting of business cards

The copy of the business card is divided into two parts, one is the copy of the subject, and the other is the supplementary explanatory copy. The theme copy generally refers to the name and working unit of the card holder. The supplementary explanatory copy includes the business card holder's job title, communication method, and unit address. Whether it is a copy of the theme or supporting documentation, it must obey the overall composition. The following points need to be noted in the composition of the composition:

1. The copy of the business card should be concisely summarized, the information transmitted accurately, and the copy of the subject copy and the auxiliary explanatory copy should be clearly identified. The copy of the theme copy and the supplementary description copy should be different in the use of the font, and the font size should be different.
2. The format paragraphs of the copy should be neatly arranged, beautiful, and elegant, and should not be loosely scattered and disorganized. In our day-to-day work, there are many business cards for us to communicate with each other, and each person's reading of the business cards is pleasing to the eye. Therefore, whether or not the copywriting is reasonable is crucial to the reader's eyesight.
3. Visually speaking, the line spacing must be greater than the kerning distance. This will enhance the neatness of the line, help remove the visual fatigue caused by reading, and improve readability.
4, the business card font to be standardized. The name of the business card font is used as little or as little as possible, and the National Press and Publication Administration and the National Committee of Letters issued the Regulations on the Administration of the Use of Chinese Characters in Publication as early as 1992. The regulation emphasizes that it must use the standardized simplified characters issued by the State for many times. . Moreover, there are very few people who know traditional characters. Printing business cards with traditional characters will inconvenience users.
5. The design of business cards for Chinese and foreign languages ​​should be mainly in Chinese. The block structure of Chinese characters is more visually readable than any foreign language. It is more convenient to use the business card in Chinese as the main control language to convey information. In addition to paying attention to the sense of form, the design of the business card is more important than the role of the business card itself. The social communication range of each of us is multiple and complicated, and the business field is the same. Therefore, using Chinese as the primary language can make more people more convenient.
6. The combination design and arrangement of the text in the business card. In a business card, the proportion of the composition that holds the business card is the largest, so the design and arrangement of the text is very important. The composition and arrangement of the words that conform to the rules of art form also enjoy the beauty.

(1) The design of the text. The text design of the business card is divided into two systems. The first is the theme text. The thematic text generally adopts the bold, generous, black body, the Song style, the librarian, etc., and sometimes uses the free body related to the work of the business card holder and the nature of the unit, the general character body. The quantity is slightly larger than the supplementary explanatory note. The second is auxiliary explanatory texts. The auxiliary explanatory texts generally use Song-style, and sometimes they are in bold or italic type. The words are slightly smaller.
(2) Text layout design. In the design of business cards, all text should have a proper place. There should be a rhythm in the arrangement of words. The arrangement of words should have a hierarchy. We must pay attention to the divisions of points, lines, and faces. The screen should have a visual focus and fonts should be emphasized. Changes in form are important. Specifically speaking, the text has various forms such as Qi head, Qi tail, virtual reality, front and rear, centering, segmentation, combination, etc. in the business card design.
Qi Head: The beginning of each line or segment is the first line of the same line, and each line has no space at the beginning of each segment.

The end of the line: The end of each line or paragraph is arranged in the last line of the same line, followed by the same line.
False and real: Because the position of the text in the business card is different, the design method should also be different. Can consider solid, hollow, stroke thickness, font size and color contrast, in order to emphasize the relationship between the primary and secondary.

Before and After: Between the theme of the business card and the auxiliary text, use different colors to deal with it, so that the text will produce distances and distances under the effect of color and enrich the picture level.

Centering: The scheme of the business card is based on the theme and the design needs, and the center of the screen is used as the basis for leveling up and down or left and right.

Segmentation: mainly consider the need for composition, using colors and lines to separate the subject from the auxiliary text, so that people can easily understand, at a glance, a clearer sense of hierarchy.

By combining and arranging the texts of business cards in various ways, a variety of visual effects will be formed.
7. The contrast between the copy of the business card and the blank. The text and blank of a business card are the relationship between the map and the ground, and they are the relationship between each other. Designing a business card includes a logo, a color theme program, an auxiliary program, etc. There must always be an overall plan for these contents. The primary and secondary arrangements should not only form a unified picture but also pay attention to the contrast relationship. It can be seen that the contrast between copy and blank is very important. Some of the business card designs exaggerated and exaggerated the theme text of business cards and did not consider the overall elements of the screen. Thinking that this can make the theme of the business card more clear, in fact, otherwise, the reader's reading of the business card is the overall feeling of the business card, this kind of overall composition is more the contrast between the copy of the business card and the blank formed. The copy of a business card is generally summed up into a variety of geometric shapes in the overall composition, such as equilateral triangles, right triangles, rectangles, squares, circles, semicircles, and ovals. In this way, the copy is integrated and compared with the area where the blank is formed. This makes the overall composition of the picture clearer and makes the subject text more prominent.

In addition, the contrast between the program and the blank can also enhance the rhythm of the screen. General blanks are kept around the screen or interspersed with the screens in bulk to avoid staying in the center of the screen. This avoids the subject text from being degraded by centrifugation. As for the proportion of blanks that are appropriate, it should be determined according to the specific circumstances.

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