In a significant move to align with China's recent tax reduction policy, L’Occitane, the renowned French plant-based skincare brand, has announced a major price cut across several of its popular products in the Chinese market. This decision comes as part of the country’s initiative to lower import tariffs on goods including skincare items from 5% to 2%, effective June 1, 2015. L’Occitane responded swiftly, implementing a price adjustment plan that took effect on August 1, aiming to support government efforts and enhance consumer access to its premium products.
The price reductions vary across different product lines, with some items seeing drops of up to 31%. For instance, the L’Occitane Shea Butter Flavoured Moisturizing Cream, a bestseller known for its nourishing properties, was reduced from ¥450 to ¥310, a drop of ¥140. The Fuyan Elder’s Essence, a highly acclaimed anti-aging product, saw its price fall from ¥1020 to ¥930, while the Helichrysum Facial Cleansing Foam dropped from ¥290 to ¥240. Additionally, the Angel Grass Slimming Exfoliating Gel experienced a 17% price decrease, going from ¥280 to ¥230.
Other well-known products such as the Helichrysum Revitalizing Series, Shea Butter Series, and the Chrysanthemum White Series also received various price adjustments, making them more accessible to Chinese consumers. These changes reflect L’Occitane’s commitment to maintaining strong relationships with customers and providing high-quality skincare experiences at more affordable prices.
Beyond just cost savings, the brand emphasizes the quality and effectiveness of its products. The Shea Butter Moisturizing Cream, for example, is praised for its rich texture and ability to deeply hydrate and repair dry or sensitive skin. The Helichrysum Essence, another top performer, is celebrated for its anti-aging benefits and smooth absorption, helping to reduce fine lines and improve skin elasticity.
L’Occitane continues to focus on natural ingredients and traditional French craftsmanship, ensuring that each product delivers both performance and luxury. Whether it's the Helichrysum Facial Cleansing Foam, which gently removes impurities without stripping the skin, or the Angel Grass Water Exfoliating Gel, which promotes cell renewal and hydration, the brand remains dedicated to enhancing the skincare journey for its customers.
With these price cuts, L’Occitane hopes to bring the essence of Provence into the homes of more people, allowing them to enjoy the timeless beauty and care that the brand is known for—without having to travel far. It's not just about saving money; it's about experiencing the charm and quality of French skincare right here in China.
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