Design and Printing of Business Cards (5)

Design points for business cards

Business cards are square art, and beautifully designed business cards make people love it. Even if they don’t communicate with the recipients, others are happy to save. Designing ordinary business cards can only be used for communication. After ordinary entertainment, they may be abandoned. Play its proper function. Different business card design and general graphic design, most of the design surface of the graphic design is relatively large, giving ample room for expression; business cards are otherwise, it has only a small surface design space, in order to play in a small area, Difficulty can be imagined. Business card printing is also different from general printing. Most business cards can only be overprinted with small sheets. The printing quality cannot be compared with large offset printing presses. The fineness of printed pictures has certain limitations. This is another important factor to be considered in the design.

Design Dimensions: There are two main types of standard business cards that are commonly used in China, namely ordinary and folded cards. The design size of the ordinary business card is: 55×90mm, and the design size of the folded card is: 95×90mm. Of course, you can also design business cards of other specifications, but it is difficult for you to find a business card store to print for you unless you can provide business card papers that are suitable for you.

Software selection: The current business card design mainly uses a computer. You can also draw it by hand. However, you must use a computer for typesetting, color setting, font setting, and font size. There is a special card typesetting software sales for the production of business cards. At the same time, you can use other popular office software to design.

Content Selection: Designing Business Cards You must first determine the content of the business card: The content of the business card is mainly divided into text and graphics. The text content mainly includes: name, title, position and title of the business card printer, working unit, contact address and contact information; sometimes you Also need to list your product or service item, your collection account and bank account; if necessary, you must also print your company's location details and the company's motto; graphic content mainly includes pictures, trademarks, lines, and bottoms. Pattern.

Business card typesetting: After all the contents have been selected, they have to be arranged to form a business card frame. You can use the horizontal format to rank, you can also use vertical and folding cards. You use your own understanding of the content of the business card, organically arrange the words, pictures, logos, color blocks, and graphics, and finally form a business card in the computer.

Modified business cards: Font selection and color selection are the main retouching means for business cards. Transforming fonts is the main way of designing business cards. There are many texts on the business card, and the contents are not necessarily linked, so they can be arranged in an array. Each font can use different fonts, different font sizes, special treatment of fonts, and can use different font colors; The colors, you can use photos, you can also use color blocks, with the color of text and trademarks, make the business card more beautiful. However, the color selection of the business card determines the price of the business card, you only select two-color printing, then you can choose two kinds of matching in the three primary colors (red, yellow, blue) and black, regardless of the printed photos or the color blocks; For printing, you have to choose a larger range and you can print a color picture; if you want to print more full color, you have better choose four-color printing. Choosing four-color printing is not to say that you can choose the picture you like. Because of the small size and poor accuracy of the business card offset press, the printing quality cannot be compared with a large offset press. You can only choose a picture with a large area and a low accuracy requirement when designing.

Proofreading changes: After the business card is designed, you have to print it out for proofreading and editing. The typesetting and text in the computer are best output first, and you can also modify it if you are not satisfied. If you are satisfied with the designed business card, you can complete the design and output film or sulfate paper for printing.





Source: Youyan Online

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