The “transformation” of the key words of the printing industry in 2013

[ppzhan Abstract] 2013 is a turbulent year for the printing market. The printing companies are on the verge of meager profit, the packaging and printing sectors are developing rapidly, and new technologies such as digital printing and nano printing are taking turns. It can be said that this is a year in which challenges and opportunities coexist, and the word “transformation” successfully connected these things together and became one of the annual keywords of the printing industry in 2013.

After the financial crisis of 2008, the global printing market has been in trouble. Under the impact of the network, the environment of overcapacity has become even worse. Although "specialization and precision" is a good thing, under the pressure of "micro-profit", Indian companies have undergone transformation and upgrading, and expanded their industrial chain to promote the development of the industry. So what is the transformation of Indian companies?

Color digital printing shines in 2013. It is the world of color digital printing. For businesses and users, digital printing means developing business opportunities. The well-known industry public relations consulting firm Winning Company continues to estimate the amount of printed retail sales. It is predicted that although black and white digital printing will shrink, the color digital printing retail sales will have a compound annual growth rate (CAGR) of 5.4% between 2010 and 2015.

At the same time, the actual annual output growth rate (CAGR) of production-type color printing equipment is expected to reach 15.1%. In some clear areas of application, the printing method will shift from traditional offset printing to digital printing to all aspects of inkjet technology, including speed, quality, and format, and there will be a significant leap. Inkjet technology has been able to replace offset printing in a large number of applications. In the printing fields of books, direct mail, brochures, newspapers, catalogs and magazines, inkjet technology and digital printing technology will start to attack the traditional offset printing.

Digital printing has become one of the main development directions. Mobile communication is a vital technology, and its impact on society as a whole is everywhere. In today's market, most users will definitely bring their mobile communication devices before they go out. As a marketing tool that attracts customers and businesses, mobile communications are actually becoming more important. As media mix continues to diversify, mobile communications need to be effectively integrated with other channels.

Although digital media is experiencing strong development, it needs to be recognized that physical media still exists and the two must be integrated. In 2012, mobile communication tools will be the bridge between physical and digital media. Printing service providers will have no choice but if they don't join in, they will be at risk of being abandoned.

Software operations (SaaS, a software application model based on the Internet to provide software services) will become the default option for print service providers. Print service providers have already faced a turning point, and print service providers of all sizes will adopt software operation solutions. Reduce overhead, simplify IT infrastructure, and address the rapidly changing needs of end users. Merchants that have tried, such as EFI, PTI Technologies, XMPie, Mindfire, and Pageflex, are beginning to see this change.

Focusing on R&D solutions Opening up value-added services The market is increasingly paying attention to the user experience, and the printing industry is also taking this as a new growth point. Manufacturers must provide innovative services and applications to print service providers, turning technology investments into new business opportunities. Both the in-house printing department and commercial printers need to articulate the value of their services in a way that is customer-recognized. Its value can range from optimizing market-related supply chains to reducing overall costs, and increasing response rates through effective cross-media strategies. Regardless of the approach taken, end users must be “translated” into investment profits. According to survey data, successful suppliers increase their revenue by 9%-10% through value-added services.

In summary, with the emergence of new technologies and changes in market demand, the development of the printing industry has also presented different characteristics. Keeping abreast of the pulse of market development will often lead enterprises to obtain huge benefits. Therefore, for the printing enterprises in 2013, the transformation becomes inevitable. After this troubled autumn, it will be a broad development space for the printing enterprises.

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