Excessive and Moderate Packaging Aspects (Chinese)

Foreign control over packaging initiatives

The main means of excessive packaging control is to control the over-packaging phenomenon of “sell goods”. Many countries in the world have reached a consensus and gained a lot of experience. Experts believe that these experiences can effectively control and reduce packaging waste in our country. At present, there are mainly three types of foreign control methods for over-packaging:

The first type is standard control. That is, a limit is set on the volume of the package, the gap between the package and the product, the number of packages, the ratio of the package cost to the value of the product, and the like. Such as South Korea, Japan, Canada and other countries. The second category is economic control. For example, Belgium imposes a tax on non-paper packaging and packaging that does not meet the recycling requirements. In addition, through the garbage metering charge, consumers are guided to choose a simple package, such as the Netherlands.

The third category is to increase producer responsibility. It is stipulated that the producers of goods are responsible for the recovery of the packaging of goods. Usually, depositors can be used to entrust relevant commercial establishments to recycle packaging. In order to facilitate recycling, producers will actively choose package designs that use less material and are easy to recycle. Such as Germany, France and so on.

In order to reduce the amount and hazard of solid waste production, many countries have begun to extend the production responsibility for the packaging of electrical appliances and other products. That is, producers must not only take responsibility for environmental pollution in the production process, but also need to Used packaging is responsible for recycling or disposal.

Reasonably packaged according to law

In 1991, Germany published the "Regulations on Packaging", which for the first time required legal producers to impose obligations on producers and operators of packaging materials. Regulations have corresponding restrictions on the proportion and the number of layers of goods packaged in the entire product. For example, the empty space in the packaging container must not exceed 20% of the volume of the container, and the gap between the goods and commodities in the packaging container should be less than 1 cm. The clearance of the inner wall should be kept below 5 mm, and the packaging cost should generally be less than 15% of the total cost of the product. Relevant departments also regularly inspect the packaging of goods on the market, reward the reduced-packaged goods, and impose fines on over-packaging.

The “New Guidelines for Packaging” formulated by Japan clearly stipulates that packaging empty space must not exceed 20% of the packaging volume, packaging costs must not exceed 15% of the product sales price, and packaging should correctly display the value of the product. This quantitative definition is worth our country's reference.

In order to curb excessive packaging, many countries have specifically formulated relevant packaging regulations, such as the German "Circular Economy Law" and Denmark's "Recycling Container Packaging Act." In addition, the United States, Canada, Singapore, South Korea, Hong Kong, the Philippines, Brazil and other countries and regions have established similar packaging regulations. The European Union has also issued the "Designation of Packaging and Packaging Wastes." The "Cleaner Production Promotion Law" enacted by China in 2002 also made a legal stipulation on curbing excessive packaging: "Enterprises should rationally package their products and reduce the excessive use of packaging materials and the generation of packaging waste."

Collect "green tax"

For external costs of excessive packaging, the relevant government departments can also internalize them by collecting "green taxes." Whether manufacturers or consumers, if they insist on over-packaging, must pay a special tax on the external costs. In this way, the driver of the interests of the manufacturers will inevitably decline, and the irrational purchases of consumers will also converge. For example, Denmark has taken the lead in implementing the "green" tax system in the world, and the effect achieved is very obvious.

Typical overpacking case

Even though the industry has reached a consensus, the packaging has become a “trade secret” with more market value than quality and taste. It has been revealed that in the past, the outer packaging of ordinary moon cakes generally did not exceed the value of moon cakes. Entering the early 1990s, the price of regular moon cakes and moon cakes in the box became 1:1, and even the luxury moon cakes reached 2:1. Nowadays, a box of moon cakes costs more than 70% of Chinese and foreign packaging.

Not long ago, a citizen of Guangzhou was very surprised to receive a box of "Macro" mooncakes he had received. A square moon cake box is 60 centimeters long and 20 centimeters thick. It is about the same size as a suitcase. Taken a look, there are only four moon cakes. Moon cakes are still less than 1/50 of the size of the box. Such overpacking phenomenon has long been bizarre in the moon cake market. According to reports, the gross profit of ordinary mooncakes currently sold in the market is only 15% to 30%, while the gross profit of sales of luxury moon cakes may reach several hundred percent. Relevant statistics show that China's bakery industry has spent as much as 2.5 billion yuan each year on moon cake packaging. "Wool is on the sheep." This expenditure will eventually be paid by the consumer.

Luxury packaging not only costs the consumer a lot of money, it also causes damage to the environment and consumes a lot of valuable forest resources. According to the survey of the forestry department, on average, every 400 million boxes of moon cakes produced will cost 400 to 6,000 trees with a diameter of 10 cm or more. This is equivalent to a forest with a large area. In addition, a lot of metal, foam, paper and other resources are also used in moon cake packaging.

Corrugated carton suitable packaging solution

Cases of moderate packaging of corrugated boxes are now considered to suppress excessive packaging initiatives.

When the carton is reduced in volume and convenient in packaging design, attention should be paid to the opening and closing of the packing box, folding and stacking in a flat plate shape, which is convenient for combination operation; the portable part is firm and durable; the volume in the transportation process is as small as possible, which can reduce the cost and improve the transportation efficiency.

The design of the packaging structure is simple and reasonable, which is conducive to folding, opening, closing and storage. For example, a variety of convenient carton design, easy to open the box and easy hand-packed.

low cost. Convenient packaging uses less raw materials, can use renewable cardboard to make simple cartons and cartons.

From a long-term point of view, designing packaging around the purpose of environmental protection is also a plan for the human ecosystem. It does not cause excessive resource extraction and waste. Fine packaging is needed in life, but convenient packaging is also indispensable in life. The two are not contradictory. Convenient packaging can not only reduce costs, but also protect the environment. Properly adopting simple design and low-cost design is a change in the concept of consumption, but also the development of market circulation. Packaging design is to guide and lead people's consumption in this situation. .

Many countries in the world are advocating "moderate" packaging, reducing packaging as an important measure to achieve green packaging, this new idea is also called "green design." Reduced packaging can reduce waste and is therefore the preferred method of green packaging. This awareness has been strengthened in China in recent years, and many reduced packaging products have been designed, such as improving the performance of materials, making bottle containers lightweight while improving strength, and using double-arch composite corrugated cardboard to ensure carton strength. At the same time reduce the thickness of the cardboard by 30%. Another example is the packaging of many products, through the improvement of the packaging structure and cushion liner design, greatly reducing the amount of material.

Modest packaging can also increase the added value of corporate brands. Packaging must meet the functions of protecting commodities, facilitating circulation, facilitating the use of products, beautifying commodities, and promoting sales, and achieve the purposes of rationalizing packaging, reducing and protecting resources, protecting the environment, and accelerating the establishment of a resource-saving society. For this reason, moderate packaging is a reasonable and appropriate packaging. Namely: The packaging material is suitable, the protection function is proper, the volumetric capacity is appropriate, the packaging cost is reasonable, and the identification label is accurate.

The principle of low weight, high strength, and light weight adopts a low-weight, high-strength, lightweight base paper to provide a new solution to moderate packaging. There are several views in the industry for "lightweight base papers". One view is that it is a trend change in the global carton industry, that is, when the choice of base paper is used, the quantification of paper is getting lower and lower; another view is that light weight There is a clear hard index, "weight at least 150 grams or less"; there is a more general view that the paper quantitative should be between 100-180G per square meter, and the original paper's ring pressure strength, fracture length and other indicators are clear Claim.

The practical experience of many companies shows that the application of low-weight, high-strength base paper can not only ensure the compressive strength of the carton, but also reduce the amount of raw paper, improve the rate of paper out of the unit, reduce the cost of the carton, so especially by the terminal companies The user's favor. Through the change of the box design, the five-story box into a three-tier box, etc., can effectively reduce the packaging cost of 5% -15%. Saving paper consumption also saves storage space. Considering that the price of paperboard paper and liner paper market is significantly higher than that of core paper and corrugated paper, the weight of paperboard and paperboard should be properly reduced, and the weight of paperboard and corrugated paper should be increased to reduce the cost of paperboard and improve the resistance of paperboard. Degree of performance indicators such as the purpose. For carton manufacturers who manufacture home appliance packaging, to minimize the weight of the original paper on the basis of ensuring the quality of the carton, it can not only win the user's order, but also reduce the product cost.
The advantages of fine corrugated

As the fine corrugated packaging has the advantages of high compressive strength, exquisite printing, etc., it has been recognized by users and its usage has been steadily increasing. Nowadays, there are many domestic enterprises that use it, and large companies such as Siemens have already put forward requirements for using finer and more small files such as G楞.

Micro-packing can save 20% of the cost. Compared with solid cardboard, low-weight, high-strength micro-corrugated cardboard boxes have better cost-effectiveness, thus making packaging costs more economical and reasonable. Under the same conditions of use, because of its low weight, the fine corrugated packaging meets the current trend of “lightweight” packaging.

The compressive and burst resistance performance is more prominent. While reducing costs, fine corrugated packaging also ensures superior performance in all aspects of the carton. Compared with E-type and other large-scale type packages, fine corrugated packages have lower cassette height, more unit area turns, denser cassette type, and firmer structure, so when using the same base paper and the same pressure, it The advantage of compressive strength and buffering capacity for parallel pressure is even more obvious. For example, the rupture strength of a box can reach 11KG per square centimeter. The pressure capacity of the outer package of general paper products is at least 7-8 times the weight of the package. (to be continued)

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