In 2013, a series of brand marketing activities of Jimei Home began to flourish. Whether it was Beijing 4th Store, such as Dahongmen and Dinghui Bridge, or Langfang, Tianjin, Xiamen and other foreign-owned stores, the sales performance brand continued to soar. In the first half of the year alone, Jimei Home has successively won the cooperative operation of two stores in Yanjiao and Tangshan. The follow-up projects are also under negotiation, and the expansion is very rapid.
The national “Twelfth Five-Year Plan†proposed the concept of “urban agglomerationâ€, and the development of the capital economic circle formed by the Beijing-Tianjin-Hebei region was also included in the national “Twelfth Five-Year Planâ€. The high-speed trains equipped with the development of the capital economic circle, Jimei homes settled in Yanjiao and Tangshan, not only strengthen the national influence of the Jimei brand, but also achieve resource sharing, complement each other's advantages, enhance the overall development level of the urban home industry, and promote people's lives. The improvement of the level has helped the prosperity of the capital economic circle.
Landing in Yanjiao
In June 2013, a large-scale brand promotion campaign will make Jimei Home, a 30-year-old large-scale home store chain brand, a household name.
Jimei Home Yanjiao Store, formerly known as Leijie Home, will be operated in cooperation with Leijie Group after the stationing of Jimei Group. It will be transformed into the largest and most popular area in Yanjiao and Sanhe District through various adjustments such as brand service and store management operations. One stop home MALL.
The Jimei team, known for its high efficiency, has already started the promotion of the first large-scale promotion before the Dragon Boat Festival in the very short time of its arrival, with a view to giving Yanjiao and Sanhe consumers a rich and substantial experience during the Dragon Boat Festival holiday. Meeting ceremony.
Jimei Yanjiao Store continues the family-friendly style of Jimei Home. The on-site brands are the representative brands of various furniture and building materials that have been popular for many years. In addition, Jimei Home has also introduced a comprehensive sales and service system such as “Product Quality First Person in charge systemâ€, “Not satisfied with return within seven daysâ€, “Green environmental protection free testingâ€, etc. Perennial points gift, free shuttle bus It is also the unique service advantage of Jimei Home.
Jimei Home's presence in Yanjiao, a mature management service system, will greatly improve the quality of life of local consumers, enhance the level of home service in the Sanhe area, promote healthy competition in the industry, and help the rapid development of the home industry in the capital economic circle.
Layout Tangshan
Another cooperative project of Jimei Home was selected in Tangshan.
At 10:18 am on June 5, 2013, the balloon on the south side of Nanhuan West Road in Fengrun District of Tangshan was overhanging, and the gongs and drums were smashed. The Huashun Jimei Home Building Materials Expo Center, which was developed by Hebei Tangxin Group and operated by Beijing Jimei Home, was grand. The foundation stone was started. Tangshan Municipal Party Committee, Municipal Direct Unit, Fengrun District, and leaders of Tangxin Group and Jimei Group attended and laid the foundation stone laying ceremony. Under the witness of friends and employees from all walks of life, they laid a foundation for Huashun Jimei Home Buildings Expo Center. Hot soil, the scene is a jubilant scene. Nearly 30 news media in Beijing and Tangshan witnessed this historic moment.
Cao Quanmin, deputy mayor of Tangshan City, deputy secretary of Fengrun District Committee, district chief Li Guifu, Zhao Jianguo, president of Beijing Jimei Home Group, and Li Jinghuang, chairman of Tangxin Group, delivered a warm and enthusiastic speech, wishing the foundation stone laying ceremony of Huashun Jimei Home Building Expo Center It was a complete success and highly praised the Huashun Jimei project. The strong alliance between Jimei Group and Tangxin Group will open a new chapter for the development of Tangshan Fengrun District.
Huashun Jimei Home Building Materials Expo Center is a government-level key development project operated by Beijing Jimei Group and Hebei Tangxin Group. After the opening of the Expo Center and the first-phase building materials and home furnishing city, a one-stop integrated store of large-scale home building materials and home decoration furniture with a land area of ​​97.92 mu and a total construction area of ​​120,700 will be formed. The total investment of the project is about 580 million yuan, and the tax revenue can reach 100 million yuan. It can provide more than 1,500 jobs and has good economic and social benefits. The project is expected to be completed in November and will be opened in May 2014.
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